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BingAds (was MSN/Microsoft AdCenter) Forum

Ad not showing up because of "low relevancy"

 7:59 pm on Jun 12, 2006 (gmt 0)

Feature Request:

Need a way to find how many / which ads are not showing up because of "low relevancy" score.

Some of my ads are not showing up and I talked to a great rep, who helped me figured it out. The keyword shows approved, but the ad does not show up. When I search for the keyword, I get ZERO results in organic search. So, there is some logic, which sets the relevancy score to LOW when there are no organic results in MSN for that keyword.

Yahoo & Google have several results for that keyword, so its just a matter of time until MSN crawlers get to that keyword, but in the meantime, I think I need a feature to generate a report on how many keywords are affected with this and what can I do to resubmit those keywords for relevancy evaluation once the keywords are showing up some organic results.




 7:10 pm on Jun 13, 2006 (gmt 0)

This may be a shot in the dark but I'd suggest running a report, making a note of your under/unachieving keywords then creating seperate orders to "nurture" them.

First off, ad some dynamic text, use the param_'s for relevant text to the keyword. Or just use the {keyword} command, which will show the keyword that was searched for (Put the command in your ad title). This should help raise relevancy I think?

Just play around with them in another order to see if you can change it's performance at all.

Best of luck to ya! Let us know how it turns out.


 7:25 pm on Jun 13, 2006 (gmt 0)

Thanks Draconian, as I mentioned they are mark "low relevency" because ORGANIC search has NO RESULTS for them. So, if I do move them in a new group / or change the ad text, that may not solve it.
But there is no harm in trying it. I will give it a try.


 10:24 pm on Jun 13, 2006 (gmt 0)

Right on, good luck. Please let me know if it helps. (May be valuable in the future).


 8:10 pm on Jun 20, 2006 (gmt 0)

Hi sdani,
I just wanted to let you know that I took your idea for a way to see which keywords aren't showing due to low relevancy to our development team, and they put it on their list of feature requests.

Everyone, keep your adCenter requests and ideas coming.



 8:23 pm on Jun 20, 2006 (gmt 0)

Thanks adCenter411


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