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BingAds (was MSN/Microsoft AdCenter) Forum

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MSN adCenter - WishList
Share your product recommendations with the adCenter team!

 6:52 am on Nov 8, 2005 (gmt 0)

Hello WebMaster World Readers

As many of you know weve recently started a pilot of MSNs new search advertising product, MSN adCenter, in the US. Im writing today on behalf of the adCenter Product Management team to reach out to the WebmasterWorld community so that we can get your feedback on how were doing and what youd ideally like to see from us during the pilot and after launch. Specifically, were looking at how we can offer a set of compelling services to our self-service advertisers. Do you want campaign optimization? A quick migration tool? What about an ad certification program? If you were to name the top 5 services you could have, what would they be? Let us know! Well be reading this thread.

Wed also like to meet with you. If you are willing to chat with a member of our team sticky mail us and well set something up.

If you are interested in participating in the pilot, please sign-up here (this link is exclusive to WebmasterWorld and referrals will be closely reviewed :):



The MSN adCenter Team



 8:04 pm on Jan 12, 2006 (gmt 0)

Same here. Very few impressions. Even after taking corresponding Overture campaigns offline for a couple of days.
Did they give you any reason for it?
I'm waiting for their reply.


 7:02 pm on Jan 19, 2006 (gmt 0)

AdCenter is a MESS. No Reports, NON Technical customer service and NO Discounts. At least with Google and Yahoo I get Reports and customer service that knows what a report is. After talking with 3 support people, including a floor supervisor all I got was we will relay this to the support team. Oh one lady said I should increase my bid on my keywords (must be on commission). I told her where are my reports so I can evn know were they rank. Her rely was OH you need reports? On top of all this we get to pay the same as everyone else and get less than 1/10 the exposure of Google and Yahoo. Microsoft again does not have a clue how to enter the PPC market or who their customer is.


 10:54 pm on Jan 19, 2006 (gmt 0)

OK, I'm confused!

Is this for publishing or advertising!

Please, if it is for publishing rename the publisher part of ad center to something like Publisher adcenter...Sheesh...this old world is confusing enough.


 10:58 pm on Jan 19, 2006 (gmt 0)

AdCenter is Advertising ONLY. They do not have a publisher program and so far have not annouced one.


 11:14 pm on Jan 19, 2006 (gmt 0)

Is that AdCenter invitation / application for advertisers or publishers? Or, this will be one ad center account for both? :)


 5:40 pm on Jan 20, 2006 (gmt 0)

I am also attempting to use the parameter feature so that I can track conversions on a keyword basis. So I upload my keyword list with the parameter 1 space filled with the corresponding landing page (all the same url but with seperate tracking ID) and then on destination url I enter {param1} and I end up with this adcenter.msn.com/{param1} as the destination url - any ideas from those already doing this? Thanks!


 3:07 pm on Jan 21, 2006 (gmt 0)

Well, I'll be the first to say it, I guess:


From start to finish, I think it's much easier to create an MSN ad and assign keywords then it is to create a Yahoo or Google ad.

I'm sure they will continue to improve the system while in beta mode, but I think it has the potential to blow the others out of the water.

Especially if you can get traffic for .05/click ;}


 4:07 pm on Jan 21, 2006 (gmt 0)

The interface is OK if the data is correct. So far it has not been correct. I also like the charts but again the data has to be correct and right now it is not.


 1:18 am on Jan 22, 2006 (gmt 0)

I like the fact that you can specify end dates for orders in MSN. I have always wanted that in google and Yahoo.

For short promotions I want to be able to set the ad group to turn off automatically after a certain date.

I am cluelss as to how the parameter works in MSN. ANyne have any tips?


 8:16 pm on Jan 25, 2006 (gmt 0)

It would be nice to delete multiple keywords at once rather then having to find the campaign, find the order, and then filter the list to delete the keyword.

A tool to find/edit keywords with filters would make life much easier within the system.

As many have stated the reporting has plenty of bugs, and the time it takes to see past day stats is not very conducive with business. We are still waiting for updated stats for Monday, and it is already Wed. afternoon.

Deleting duplicates automatically rather then finding them in our list would save a lot of time. If you try and upload a large amount of keywords at once you are bound to get duplicates. Even if you filter the list via Excel, the MSN system still sees certain keywords as duplicates such as "widget" and "widgets."
Excel obviously does not see these as duplicates as they are totally different words in realm of their filter. We found an Excel Add-On that allows you to compare 2 lists and delete duplicates MSN finds, but simply having those keywords deleted automatically during the creation of order process would speed things up immensely.

I am sure this will get better as the beta moves forward, but these are our initial thoughts and issues.


 7:41 pm on Jan 29, 2006 (gmt 0)

Would be nice to have a way to add negative keywords to the whole campaign instead of individually. If this already exists, I have not been able to find it and I've spent a good deal of time searching. Also would be helpful to have a beafed up learning center that explains things more clearly such as paramaters, how to get different keywords to go to different destination pages, and how to more easily change minimum bids for all keywords in a campaign.


 4:42 am on Jan 31, 2006 (gmt 0)

1. A way to apply one bid price to an entire order group instead of having to change them individually for each keyword in a group.

2. A tool to allow us to select a subgroup of keywords in an existing order group and write a different ad for this group of keywords instead of having to cut and paste these keywords into a different/ new order group.

(Yahoo is nice in that it allows advertisers to write a different ad for each keyword. This would be similar except that it would allow for better grouping. Maybe be a little more user freindly)

For the record, I really like Adcenter. I think the people on this board who complain about "not enough traffic" are really missing the potential of this platform. They don't realize that it's not how big of a peice of the pie your getting (google vs. msn), it's how much of the total pie are you getting!
MSN may be a smaller part of the overall pie, however, I have definately seen an increase in my leads and sales. conversions are great!


 5:30 pm on Jan 31, 2006 (gmt 0)

What about making the {keyword} function readily known in the urls. Funny, it was never mentioned on the page with the {param} description.

M$ at it again!


 3:22 pm on Feb 1, 2006 (gmt 0)

We need:

1. The ability to produce reports showing the results of time-of-day targeting.

2. An easier mechanism for entering large keyword lists - similar to AdWords' cut-and-paste.

3. The ability to view more lines on-screen. For those of us with high-speed connections and long lists of keywords, orders, etc., we should be able to view hudreds of lines per screen.


 7:42 pm on Feb 7, 2006 (gmt 0)

I just registered.

The interface needs fixing.

DO that FIRST.

Nothing else until then.


 8:13 pm on Feb 8, 2006 (gmt 0)

Since it hasn't been said much, if at all, in this thread, thanks msndude for opening up to all the criticism. It would help all of us advertisers and yourselves to have a little interaction in the thread as well.

I was in GoTo in the early days and Google AdWords, and there are issues to be sure, but not of a different type and quantity than they both had.

The BIGGEST thing for me is getting the migrate keywords thing to work better. You will make far more money and we will all be happier if we have a more efficient way of getting more keywords into our campaigns. The inability to easily eliminate duplicates is perhaps the biggest issue here for me.


 2:48 am on Feb 9, 2006 (gmt 0)

Yes I agree that it should be much easier to import a text list of keywords and paste in.

On a side note, anyone have a rough estimate of time from submitting keywords to them being approved and running?


 3:07 am on Feb 9, 2006 (gmt 0)

I've experienced 1 to 6 days myself. The official response from an MSN rep was 5 days.

I also have several (good) keywords that were "not approved" but are getting 2,000 impressions and 150 clicks...

A few bugs in them there vacuum tubes...


 5:12 am on Feb 9, 2006 (gmt 0)

Eljefe -- Yesterday, I signed up and submitted about 700 keywords. They're all approved today, and I've gotten some traffic already. Many of them were approved within an hour -- and I believe that they were being shown as soon as they were approved.



 3:19 pm on Feb 9, 2006 (gmt 0)

I was told by a rep that keywords actually go live even before they get approved. So if you are starting to see traffic on your end this is why.


 12:18 am on Feb 10, 2006 (gmt 0)

hi everyone,
i'm sorry for the delay here. the really, really, really long delay. i'm part of the adCenter community support team and i'm just getting ramped up here. i can tell you that we value your feedback, and i'm going to be more active here on WebmasterWorld, answering your questions and taking your ideas back to the appropriate adCenter teams.

i'm obviously very behind in answering the questions in this thread - i just wanted to let you know that i am here, and you'll be seeing more of me soon, along with some answers.

again, sorry for the long radio silence. and, keep 'em coming.



 12:20 am on Feb 10, 2006 (gmt 0)

msn dude - better editoral comments on rejected keywords, listings, ect. if the reason was on the same page as the listing - it would be better.


 4:56 am on Feb 12, 2006 (gmt 0)

hello, here are answers to some pending questions on this thread.

t-bird, you can add negative keywords to the whole campaign using the import/export option. go to the keywords tab, export your list, then add the negative keywords (separated by a comma, no space)to the XLS, and then import the XLS back in. note that if you do any kind of keyword change (including adding negative ones) the keywords will be kicked over to the automated editorial review before your changes go live.

szetela, you can see time-of-day targeting results in the reports.
1. go to the Reports tab.
2. in the Report Group drop-down, choose Targeting.
3. in the Report drop-down, choose Metro Area Demographics.
4. run the report. You'll see a column called Hour which shows you the info you need.

Let me know if that helps. And keep your questions and suggestions coming.



 8:24 pm on Feb 13, 2006 (gmt 0)

I wish I could make changes to the bids on the same page where I could see the information on Total Cost, Avg CPC, Avg Pos, etc. It's really annoying to have to go and run the keyword reports and then go and print them out (I can't work in the adCenter with two windows open and every time I try and export a report the browser crashes so the only option left is to print the reports out) and then go in and make decisions on the keywords and bids based off the reports. This is going to be a huge headache when I get more than a couple hundred keywords...


 12:06 am on Feb 14, 2006 (gmt 0)

FireFox support! Webmasters use FireFox.


 8:58 am on Feb 15, 2006 (gmt 0)

[t-bird, you can add negative keywords to the whole campaign using the import/export option. go to the keywords tab, export your list, then add the negative keywords (separated by a comma, no space)to the XLS, and then import the XLS back in. note that if you do any kind of keyword change (including adding negative ones) the keywords will be kicked over to the automated editorial review before your changes go live.]

Is that some kind of joke? Make a real global negative kw option. What about a text box like in google adwords? How hard is that? You have to allow negative kw addition without having to resubmit all the kws.

Also, whenever I log in the orders do not show up. I have to go to another page ('reports' or something) then go back to orders to see them.

Also, usually when I hit 'keywords' the menu bar loads but no kws. I have to do it a few times for them to show up.


 6:34 pm on Feb 15, 2006 (gmt 0)

I agree with the Firefox comment. Also, it would be nice if my browser didn't crash every time I tried to access the help page...


 11:45 pm on Feb 23, 2006 (gmt 0)

This may have been covered, but I didn't see it anywhere...

Is there a way to get the keyword put into the referring URL, for tracking purposes. YSM has their "Easy Track" system which appends the search term onto the URL. In Google AdWords, advertisers can set up the URL with {keyword}, which brings the keyword into the actual URL. I use these to track clicks.

It would be really convenient if MSN had something similar.


 4:37 am on Feb 24, 2006 (gmt 0)


Have you tried using the parameters? I believe that should do the trick.


 3:01 pm on Feb 24, 2006 (gmt 0)

Hey beren,

I tried calling the adCenter customer support and got a really long and confusing explanation on how to do it. After I hung up I found out that you can use {keyword} in the ads without having the set up any parameters. You can probably use it in the URL also.


 3:23 am on Mar 1, 2006 (gmt 0)

Not sure if this was mentioned. Too long of a thread to search for now. Is there a chance that MSN Search will move towards a Google Adwords style CTR / CPC competitive pricing structure? I hope you guys won't just migrate to a pay for placement structure currently used by Yahoo. I think this really affects "smaller but smarter and more targeted" advertisers.

This 78 message thread spans 3 pages: < < 78 ( 1 [2] 3 > >
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