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|Anyone Playing with Microsoft adCenter Labs?|
Some very interesting tools
| 6:42 pm on May 30, 2006 (gmt 0)|
The tools at the bottom of the page are quite interesting, particularly the 'search funnel' and 'demographic prediction'.
On the demographic prediction, there seem to be a few strange results. Not sure if it's based upon passport data or another data source.
Overall, very much worthwhile to take some time to play.
| 9:21 pm on Jun 9, 2006 (gmt 0)|
Interesting tools but how can they find out that info?
| 3:48 pm on Jun 19, 2006 (gmt 0)|
| 9:43 pm on Jun 19, 2006 (gmt 0)|
It looks like it's coming from a small subset of the data they have captured to use for development purposes. For example, searching for a keyphrase that brings up my company's relatively niche site in position 1 at MSN does not bring it up at all in the tools.
After a while it'll be pretty useful, I bet.
Oh, and I use the 'IE Tab' Firefox extension to view the tools with no problem. It runs an instance of IE within FF.
| 10:49 pm on Jun 19, 2006 (gmt 0)|
Regarding the female skew: I'm guessing that it may have something to do with a hunch that more females than males allow Passport to track their behavior. Convenience? Trust? Who knows why, but almost every demographic notes females as the dominant group ... even 'barbeque.com', 'tractors.com', 'girlsgonewild.com' and 'gm.com' ... although not 'chevrolet.com' or 'ford.com'.
So maybe these would be more accurately labeled as tools for discovering things about Passport users, and not web users as a whole.
| 3:59 pm on Jun 23, 2006 (gmt 0)|
|So maybe these would be more accurately labeled as tools for discovering things about Passport users, and not web users as a whole. |
Hmm. Maybe. They do say, of course, that the data supplied is for proof of concept only. Maybe they have the ability to enlarge the sample at some point?
To me, though, take off the ".com" on those and look at the query and I think you get more logical results.
Also, it may well be that more women look at the tractor site itself - whilst their husbands are on the tractors, the wives are doing the admin!
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