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BingAds (was MSN/Microsoft AdCenter) Forum

Creating Destination URLs with My own Tracking Parameters
How is this done? I can't find it.....

5+ Year Member

Msg#: 160 posted 9:12 pm on May 25, 2006 (gmt 0)

I need to create separate destination URLs for each keyword with a query string.

I like using Google's cross-channel system in conjunction with analytics and some of my own data, but I can't figure out how to add this in MSN. I'd rather not have to add their conversion tracking to my sites.

Can you do it with the parameters setting?



5+ Year Member

Msg#: 160 posted 9:55 pm on May 25, 2006 (gmt 0)

Ok, so I may have spoken to soon. For those of you who maybe haven't figured this out, you can use the "dynamic text" tool when you enter the destination url. This comes up as a little link on the right when you put your cursor in the box when creating a text ad.

I made this work by using the parameter {keyword} in my query string.

For Google Cross-Channel, it would look something like this:


I have some of my own tracking strings that I add on in case Google does not properly register the {keyword} string.

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