Oh you can't rely on any data you see at the current time. Anyone else noticing that when you enter a new keyword the suggested max CPC is outrageously high?
Seriously they are suggesting like $30 as my max bid for terms that are $6 in the #1 spot on Google. So according to their estimates, their prices are 5 times more expensive than Google - if that's the case I'm kind of glad that it's so hard to add terms and 2) that my ads are rarely live.
Bottom line - Make sure you change your Max bids to a realistic amount...the default Max cpc prices are ridiculous.
I would like to simply establish my CPC at a reasonable cost ... the MSN ad Center says $14 per click, for keywords that cost me less than a $1 on google, or OV, but so far I have found no way to do it. This system is so involved, so complicated; more complex than Google's or at first glance, certainly more expensive. Either way they loose. I think a bunch of geeks wrote it, and never figured the user experience into it.
In so many words, when I have cash in one hand to offer them and a need in the other hand, I get a system that won't accept my cash without meeting their needs, not mine.
I got about 10 different emails with 10 different ways to sign up, start it, etc. What a mess. When I finally signed up, I could not understand their system. At least I can understand Googles and OVs.