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Home / Forums Index / Microsoft / BingAds (was MSN/Microsoft AdCenter)
Forum Library, Charter, Moderators: werty

BingAds (was MSN/Microsoft AdCenter) Forum

    
Ad copy rotation
LeoXIV

10+ Year Member



 
Msg#: 130 posted 6:54 pm on May 15, 2006 (gmt 0)

does Adcenter rotate ad copies as Adwords does?

 

LeoXIV

10+ Year Member



 
Msg#: 130 posted 1:02 am on May 16, 2006 (gmt 0)

so i guess, no?

werty

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 130 posted 5:30 am on May 16, 2006 (gmt 0)

I am pretty sure they always have allowed numerous ads. Just go in and create another ad within an order(navigate to the order, then click the ads tab, then create a new ad).

It should serve them equally at the moment, %50 ad A, 50% ad B, but I think they said they were in the words of making it dynamically serve the best ad in the future. i could not find any details in the FAQ.

LeoXIV

10+ Year Member



 
Msg#: 130 posted 6:19 am on May 16, 2006 (gmt 0)

thanks you very much werty, for the info. so it is 50/50 for the time being, cool.

adCenter411

5+ Year Member



 
Msg#: 130 posted 7:40 pm on May 16, 2006 (gmt 0)

to build on what werty said, you'll see equal rotation until certain ones start to see better click-through, and then those will start showing up more often.

thanks,
adCenter411

LeoXIV

10+ Year Member



 
Msg#: 130 posted 10:43 pm on May 16, 2006 (gmt 0)

thanks adCenter411, quite interesting.

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 130 posted 3:15 pm on May 27, 2006 (gmt 0)

Is there a way to turn this feature off?

In an equal split test set, one would want equal impressions of all ads for a time period to determine the ad's ability to convert visitors and not necessarily the ad's ability to get click-throughs.

adCenter411

5+ Year Member



 
Msg#: 130 posted 8:41 pm on Jun 1, 2006 (gmt 0)

hi eWhisper,
you'd have to have only one ad per order - that's the closest we get to AB testing at this point.

thanks,
adCenter411

metakomm

5+ Year Member



 
Msg#: 130 posted 9:42 pm on Jun 1, 2006 (gmt 0)

I wish you could pause an ad in teh order...

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