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BingAds (was MSN/Microsoft AdCenter) Forum

Ad impression dropoff
Why is it falling drastically?

5+ Year Member

Msg#: 125 posted 7:59 pm on May 13, 2006 (gmt 0)

Signed up with adCenter last week. Basically the same set of keywords and bids -- I've added a few keywords but not removed any -- and I went from nearly 5,000 impressions the first day to less than 500 yesterday, in a steady decline.

There doesn't really appear to be much competition for the keywords I'm using.

Theories anyone?



10+ Year Member

Msg#: 125 posted 9:09 pm on May 18, 2006 (gmt 0)

It could just be that you're receiving incomplete reports from recent days. Adcenter is a little slow about giving you complete reports quickly. I've seen this as well when doing a "yesterday" search on my reports. i'll see 10% of the normal number of impressions. After a few days , the traffic is reported fully.

I know.... it's a pain. They'd better get this fixed soon. It should be one of their top priorities in my opinion.

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