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BingAds (was MSN/Microsoft AdCenter) Forum

Traffic comparison to Google

 7:12 pm on May 11, 2006 (gmt 0)

How much traffic does MSN Adcenter's based search get compared with Google?



 5:06 pm on May 12, 2006 (gmt 0)

For my industry it is about one-eighth of the traffic (impressions). CTR is higher with MSN for our identical campaigns. CPC is lower with MSN.


 8:52 pm on May 13, 2006 (gmt 0)

You can compare the traffic from the Comscore Search Engine Marketshare. Msn is not much generate traffic like Google but they try to create more reach by finding more partners.


 3:31 am on May 17, 2006 (gmt 0)

I believe MSN gets about 10-12% of the search engine traffic. This should increase somewhat once Microsoft's new operating system Vista comes out at the end of the year as MSN is the default search engine.

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