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BingAds (was MSN/Microsoft AdCenter) Forum

    
Microsoft Invests in Analytics Firm DeepMetrix
MSN Counters Googles Investment in Urchin
Brett_Tabke




msg:1581156
 8:18 pm on May 5, 2006 (gmt 0)

Buried in yesterdays press release was a small tid bit that most of us missed:

Microsoft has not only built adCenter to deliver innovative reporting capabilities, but also announced that it had acquired DeepMetrix Corp...

[biz.yahoo.com...]

[deepmetrix.com...]

 

rohitj




msg:1581157
 8:25 pm on May 5, 2006 (gmt 0)

hopefully they'll offer deepmetrix for free to publishers, as a response to urchin.

jtara




msg:1581158
 9:00 pm on May 5, 2006 (gmt 0)

Is deepmetrix any less lame than urchin?

drshields




msg:1581159
 9:40 pm on May 5, 2006 (gmt 0)

The organization that I work for uses DeepMetrix; it's pretty complex. I believe that in some ways, it's a little more customizable than Urchin. I do hope that they offer it as a free service to Publishers as well.

drshields




msg:1581160
 10:15 pm on May 5, 2006 (gmt 0)

The organization that I work for uses DeepMetrix; it's pretty complex. I believe that in some ways, it's a little more customizable than Urchin. I do hope that they offer it as a free service to Publishers as well.

Expertu




msg:1581161
 11:57 pm on May 5, 2006 (gmt 0)

>> hopefully they'll offer deepmetrix for free to publishers, as a response to urchin.

Microsoft offering a service free? Dreams baby.

shorebreak




msg:1581162
 3:17 am on May 6, 2006 (gmt 0)

I've heard of Omniture, Coremetrics, WebSideStory, WebTrends, ClickTracks, Urchin, KeyLime, Harvest and several other analytics companies, but never DeepMetrix. Either DeepMetrix's product has been white-labelled since the beginning of time, or it's targeted to companies spending relatively little in online marketing.

Looking at their client list, I'd say it's both.

-Shorebreak

rohitj




msg:1581163
 3:59 am on May 6, 2006 (gmt 0)

its used by hundreds -- including some fortune 500s. if you haven't heard of it, i'd suggest you familiarize yourself with it. it does come in handy for certain situations.

walkman




msg:1581164
 4:03 am on May 6, 2006 (gmt 0)

I guess we can link to them:
[deepmetrix.com...]

I must say, I'm very impressed with their customer list...

xalex




msg:1581165
 4:24 am on May 6, 2006 (gmt 0)

Most of there customers don't have substantial web presence. Either they only target big corporate clients or have have good sales representatives.

jimh009




msg:1581166
 5:09 am on May 6, 2006 (gmt 0)

As a webmaster of several small sites, I didn't care much for Deep Metrix. It does have a few nice features - the real-time stats are nice. But, at least with the version I used, it was useless for SEO activities and finding what search phrases were used to find your site.

bakedjake




msg:1581167
 1:31 pm on May 6, 2006 (gmt 0)

The guys that wrote DeepMetrix wrote the software that I used for my last BBS; it was called RoboBoard/FX.

It was fantastic.

I've had one former client who used DeepMetrix and swore by it. Never really knew anyone else to use it, but as shorebreak said, I suspect its greatest asset may be in its ability to be whitelabeled, which might be why MSN picked it up.

toddski07




msg:1581168
 4:39 pm on May 6, 2006 (gmt 0)

For those who are not familiar with DeepMetrix their company name used to be MediaHouse. (I remember this way back when a webhost of mine offered their stats program.) They offer a product called LiveStats. It is similar to webtrends and all the others.

Todd

Receptional




msg:1581169
 7:46 pm on May 6, 2006 (gmt 0)

We used to use LiveStats 5, which then changed its brand name in and upgrade as far as we were concerned to DeepMetrix. The upgrade crashed our servers, but never mind. Incidentally, it was IIS only at the time (about 2002) and at the time was entirely log based.

They can't give it away universally like Google can (could) with Urchin if it still is Windows servers only.

Mind you, it wouldn't stretch their own server capacity, becuase it would use your CPU.

rohitj




msg:1581170
 9:18 pm on May 6, 2006 (gmt 0)

didn't urchin have a logged based component? Hard to believe that they'll release a log-based only stats program, as that limits a lot of what you cann do/scalability.

Januuski




msg:1581171
 11:33 pm on May 6, 2006 (gmt 0)

I used them. They used to have flat monthly fee ($50/month) for the service which was good deal for websites with high page views. After they switch to flat fee plus extra fee for every 1000 page views over 100K. At that moment I decided to switch. To my luck Google just offered free Analytics so I switched and never looked back. DeepMetrix wasnt bad but it got expensive after they canceled the flat fee service. I guess they have lost tons of customers due to that change and even more due to Google. Januuski

MetricsGuru




msg:1581172
 1:39 am on May 8, 2006 (gmt 0)

I use DeepMetrix for many of my architectual clients and have gotten to regard it favorably as good analytics product.

Actually, I've used LiveStats.NET and LiveStats.XST, I have not used LiveStats.BIZ. LiveStats.NET is a fairly decent analytics package and it has clickstream overlay of traffic, similar to ClickTracks and Omniture. LiveStats.NET and LiveStats.BIZ use single pixel technology (javascript based); the older LiveStat.XST is log based and considered less accurate - it also does not have the overlay features.

I'd say the purchase my Microsoft of DeepMetrix is a good thing - DeepMetrix was one of the few analytics companies that had not been bought up yet. One thing everyone does agree on - DeepMetrix customer support is pretty bad...but maybe MicroSoft can improve it.

I think DeepMetrix will complement AdCenter very well and I'm happy they bought it. If you think about it, Microsoft needed an analytics package and it did not have one - now they do.

abacuss




msg:1581173
 11:33 am on May 8, 2006 (gmt 0)

I never tried Deep Metrix , but now I am thinking of using it. I hope it will be more than useful to me as a webmaster of a few small sites.

Phillipx




msg:1581174
 4:53 pm on May 8, 2006 (gmt 0)

As a relatively novice webmaster, I cant help but wonder exactly what I'm supposed to be doing with these statistics. I have been a user of Google Analytics for a while, but I'm not really sure how to use all of this information. Is there a tutorial anywhere that can help me? I'm still trying to figure out how to drive traffic and what not.

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