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BingAds (was MSN/Microsoft AdCenter) Forum

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MSN AdCenter getting in the ring
good for publishers?
chikung




msg:1581979
 12:59 am on Sep 27, 2005 (gmt 0)

Hello,

Its a news on Jensense.

I am happy about competition and I feel that it will be beneficial for publishers too.

What's your opinion?

 

chikung




msg:1582009
 6:43 am on Sep 29, 2005 (gmt 0)

I think the main point is of quality publishers. Where the scrapers will go? and which player will allow them for their ad network to grab the share of the already captured adsense market?

If suppose G start to remove scrapers site from adsense will YPN/MSN allow them?

Basically is this the question only related with scapers? There must be lot of G banned sites.

As a small publisher I also fear if YPN/MSN start with number game which will restrict/allow only those publishers who has certain numbers of impressions per month.

mzanzig




msg:1582010
 7:52 am on Sep 29, 2005 (gmt 0)

It must burn Microsoft's ass to spend money with Google...

Nah - the products marketing budget usually gets spent by a media planning agency according to the plans of the customer (MS). It's just a fraction of a fraction that goes to Google. Also, I guess that at least some computers at the Plex are running on Windows machines. So it's a give and take, and they don't care.

As a small publisher I also fear if YPN/MSN start with number game which will restrict/allow only those publishers who has certain numbers of impressions per month.

Nah - that's where a lot of money is to be made. The big publishers cannot provide well enough targeted content for all imaginable niches. Also, they want to attract all kinds of smaller advertisers which demand space for their niche-adverts. They would be stupid to let this money go to G.

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