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Deprecated - Latin and South American Search Engines Forum

    
PPC in South America
Adam_C




msg:1578284
 2:43 pm on Nov 26, 2003 (gmt 0)

I'm investigating the feasbility of running a PPC campaign in South America for a client.

Would be much appreciated if anyone has experience of this, and could share their knowledge.

I'm particularly intersted to know how developed the market is there, who the major players are (is it just GG AdWords?), and any decent minor ones too.

 

sb123




msg:1578285
 2:47 pm on Nov 26, 2003 (gmt 0)

many choices. Overture , google adwords, findwhat, goclick, ah-ha.

[edited by: engine at 6:43 pm (utc) on Nov. 28, 2003]
[edit reason] No sigs, thanks. See TOS [webmasterworld.com] [/edit]

Adam_C




msg:1578286
 2:50 pm on Nov 26, 2003 (gmt 0)

A break down of where the results appear would be very useful!

Looking at the OV, there doesn't seem to be any reference to any South American countries. Am i missing something?

Tropical Island




msg:1578287
 5:43 pm on Nov 26, 2003 (gmt 0)

With the fear of ruffling some feathers let me say that converting PPC traffic from SA is very difficult.

We have more than 4 years experience and the number of converted results as compared to EU & NA are very low. We are located here (in SA) and the difference could well be an economic one and also buyers from EU & NA have more experience and history with buying on-line. SA is a growing market and we would expect that in future years, as Internet usage grows, so will their purchasing patterns.

Adam_C




msg:1578288
 2:09 pm on Nov 27, 2003 (gmt 0)

With the fear of ruffling some feathers let me say that converting PPC traffic from SA is very difficult.

This is what I have been lead to believe in the past.

Am considering a trial on AdWords, but can't find any info on other providers that opperate in this area.

Overture <snip> findwhat, goclick, ah-ha.

Have looked at all these sites, and can't find any mention of SA countries.

< sorry should have taken Google adwords out of the quote >

[edited by: Adam_C at 4:10 pm (utc) on Nov. 27, 2003]

Tropical Island




msg:1578289
 3:55 pm on Nov 27, 2003 (gmt 0)

In AdWords you can actually choose the countries and languages you want your ads to appear in. You can choose countries like Venezuela, Columbia, Argentina, Brazil, etc.

Keep in mind that some countries, like Venezuela, currently have exchange controls and the people can't use their credit cards in foreign currencies.

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