homepage Welcome to WebmasterWorld Guest from 107.21.135.68
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Visit PubCon.com
Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
Forum Library, Charter, Moderator: open

Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Google Vs Yahoo
early revenue
ronick




msg:1575140
 1:47 am on Sep 3, 2005 (gmt 0)

I was accepted by Yahoo and it's my first day displaying the ads. Has anyone been able to see any major difference in revenue performance, one way or the other?

 

elguapo




msg:1575141
 11:37 am on Sep 3, 2005 (gmt 0)

higher revenue for YPN but lower clickthrough

I am testing it in one of my smaller sites as well as in the homepage of my main site. In my main site's homepage, I have it alternate with adsense using the same weights so they have an even number of impressions at the end of the day. For the same prime spot (this is a leaderboard and both uses the same exact color scheme), G gives me double digit CTR but Yahoo gets me only a tenth of my adsense CTR.

While YPN may have a higher cost per click G's ads are more suited and attractive to my users. YPN 's ads are also targeted, and in fact the advertisers are bigger and more sophisticated than adwords advertisers, but my users respond more to adsense than ypn.

TammyJo




msg:1575142
 4:50 pm on Sep 10, 2005 (gmt 0)

I honestly think it is the layout of the ad. YPN ads are only displayed in part. Adsense ads are totally visible...no guessing. The same YPN ad also appears on the next page, and the next...no variety.

Yes it is in beta, but I would hope to see these situations fixed quickly. Those participating in the beta will only stay as long as they see SOME benefit. We put it on our smaller site, the ctr is way down, but the clicks are worth more....which means it's a wash. If I had to pick one, the more visually appealing, better targeted ad wins.

I'm patient though...we don't have it on our big money making site so we can watch and wait for a while.

Clark




msg:1575143
 5:07 pm on Sep 10, 2005 (gmt 0)

I managed to get the yahoo ads to look identical to adsense. Even so the ctr was 1/7th and the EPC double. Took off the only page it was on.

kurtpdx




msg:1575144
 4:03 am on Sep 12, 2005 (gmt 0)

My clickthrough with Yahoo is about 40% of what it was with Google, but my revenues are more then double with Yahoo.. and let's just say I'm not a small publisher.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved