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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Got in to YPN

 11:27 pm on Aug 31, 2005 (gmt 0)

I got in but so far I am really not to impressed.

My main problem is the targeting the ads are fairly irelevant I mean they are relevant but just not as good as google. It may just be that google has a larger base of advertisers? The advertisers I am use to seeing dont advertise with yahoo?

So far its to early to judge income, but I would have to say based on the ads being displayed I will get a far lower click through rate. Resulting in a lower income, Ill give it 2 weeks and report back with even more complaints of praise.




 1:09 am on Sep 1, 2005 (gmt 0)

It seems to take a day or two to tight tigher targeted ads. Before that, it is either PSAs or general themed ads.


 2:15 am on Sep 1, 2005 (gmt 0)

thats good to hear. It has only been a day.


 1:59 am on Sep 2, 2005 (gmt 0)

Yahoo was pretty quick for me in getting targetted ads. After about 30 minutes most were highly on target... I might go as far to say even moreso than Adsense.


 9:20 pm on Sep 2, 2005 (gmt 0)

see lets say my site is for "Widget Jobs" the ads are pretty much just targeted to "Jobs" Which makes it so that its not working out as well.


 11:34 pm on Sep 2, 2005 (gmt 0)

CPC is OK but their "targeting" algorithm is a joke. When it comes to contextual ads Y is were G was 2.5 years ago.


 12:17 am on Sep 3, 2005 (gmt 0)

The more I work with Yahoo! the more I realize that they are not investing their money into their crawlers. Slurp is a piece, and their media crawler is below average as well. Look at Google, less than five seconds (on average) after placing a new page, the media bot has relative ads on the page.

And I was hoping for some good competition so we would get a better piece of the pie from Google.




 9:58 pm on Sep 4, 2005 (gmt 0)

After I posted I found several pages "off target".

I feel that there are several reasons for this though... Many are targetted to certain words, just not the way the words are used on the site. This may actually be because of lack of advertisers however. The genre doesn't have many advertisers to begin with.. so it's trying to find something which isn't there, and instead of defaulting to the ads which show on the homepage it shows irrelevant ads based off a word or two which show in the text and not in the form which those one or two words are used.

The pages seem to be getting crawled fairly fast.. just not as "on target" as I would like. Perhaps Yahoo! should insert into their algorithm some sort of default base the rest of the ads on instead of guessing... Or better yet, use the whole site to judge which ads to show but just put on page content first.


 12:47 pm on Sep 5, 2005 (gmt 0)

I run Adsense and YPN on the homepage of my main site interchangeably to test which is better (equal pageviews at the end of the day, same weights). Both ad networks are both on target, although Adsense ads show more "less sophisticated" adverts (no brand name, mostly mom and pop operations); while YPN shows brand names. Google's Adsense gives me double digit CTR, while YPN only gives me 1/10 of Adsense's CTR. At the end of the day, even if YPN gives me higher earnings per click, Google gives me better revenues.

It seems that G's targeting is designed to show what ads fit the page AND what ads are most likely to get click (probably due to some historical data of my target audience or whatnot). On the other hand, YPN only shows what ads can possibly be targeted to the content, but not really designed to generate high click thrus


 10:59 am on Sep 7, 2005 (gmt 0)

This is obviously because of the much larger inventory of advertisers. Most people using AdWords have written very targeted ads for each specific phrase. The YPN inventory is much lower, and therefore displays more general ads, which results in lower CTR. Funny enough, the money is still higher for me in YPN than Google because the EPC is 500% higher. When the targeting gets better, this won't even be close.


 1:45 am on Sep 8, 2005 (gmt 0)

I just got an invite today and of course I jumped right in, but I don't expect to see (or learn) much for at least three months. It's simply too early in the program to take the numbers -- pro and con alike -- too seriously.

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