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Yahoo Publisher Contextual Advertising Network Forum

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YPN Wish List
kkobashi




msg:1573742
 1:17 am on Jun 17, 2006 (gmt 0)

YPN is in beta. But that doesn't mean features and improvements cant be made. Feel free to add yours to the list.

Here's mine (in order of importance):
1) Increased ad supply
2) Better contextual ad targeting
3) Chitika-like keyword targeting for explicit per ad unit control
4) Elimination of duplicate ads in multiple units on a page
5) Immediate ad blocking
6) Ability to delete existing ad categories
7) Faster intraday stats (no more than 1 hr delay)
8) International support
9) Increase number of targeted URLs (50 per site)
10) Different ad unit sizes
11) Adsense text link type ads
12) Better reporting with graphs and charts

 

FTFlash




msg:1573743
 5:55 am on Jun 18, 2006 (gmt 0)

Amen to that.

And here's another:

- Filtering of bad quality clicks. (i.e. If Yahoo doesn't like clicks from, say, Czechoslovakia, then they filter those clicks out instead of making their publishers responsible for this difficult task.

All in all YPN is amazing in my opinion. For a beta product, you can't really make a good argument against them. Afterall, they are in beta. However the above mentioned item should be taken care of - no excuse.

I just hope that by the time they come out of beta, they have at least 10 of our suggestions taken care of. *crosses fingers* ;)

Shurik




msg:1573744
 2:45 pm on Jun 28, 2006 (gmt 0)

13) Domain level blocking (AdSense style)
14) Unlimited URL block list with automatic cleanup (auto remove URL that are inactive for some time)
15) Ability to specify minimum CPC per publisher's web site.
16) Educate publisher in creating effective ad copy.

The list goes on and on.

ideavirus




msg:1573745
 10:22 am on Jun 30, 2006 (gmt 0)

I'd definetly highlight the 'International Publisher support. :)

Usman Shahzada




msg:1573746
 8:33 am on Jul 1, 2006 (gmt 0)

Yeah we want International Publisher Support asap!

wyweb




msg:1573747
 3:16 am on Jul 2, 2006 (gmt 0)

13) Domain level blocking (AdSense style)
14) Unlimited URL block list with automatic cleanup (auto remove URL that are inactive for some time)
15) Ability to specify minimum CPC per publisher's web site.
16) Educate publisher in creating effective ad copy.

These are excellent!

chronosafe




msg:1573748
 5:43 am on Jul 4, 2006 (gmt 0)

Amen to the Link Ads. I really miss those from Adsense. They made good money. Hopefully there's more ad formats coming down the road. Adsense just added video ads for example.

Richard

berto




msg:1573749
 1:37 pm on Jul 4, 2006 (gmt 0)

Link units, definitely. They're my favored and most effective ad type.

gamiziuk




msg:3001988
 1:36 am on Jul 11, 2006 (gmt 0)

The Link unit is my favorite. I sneak it in right above or below my page heading - looks just like a menu for the user to click on.
;-)

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