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Forum Library, Charter, Moderator: open Yahoo Publisher Contextual Advertising Network Forum
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YPN Launches Wednesday bakedjake
[ ...] news.com.com
Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.
Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.