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Yahoo Publisher Contextual Advertising Network Forum

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YPN Launches Wednesday
bakedjake




msg:1573764
 6:46 pm on Aug 2, 2005 (gmt 0)

[news.com.com...]

Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.

 

bakedjake




msg:1573824
 7:49 pm on Aug 3, 2005 (gmt 0)

I'd imagine that Yahoo's ads would be about as relevant as the text ads on the following page

Bzzt! Wrong!

Those would be YSM content match/precision match ads and not available to small potatoes.

onlineshrine




msg:1573825
 7:59 pm on Aug 3, 2005 (gmt 0)

bakedjake,

I didn't say that would be the exact ad system used. Just that one can imagine it will be similar technology since it is from the same company.

Is a "Bzzt! Wrong!" really necessary? There's no need to be obnoxious when disagreeing.

bakedjake




msg:1573826
 8:01 pm on Aug 3, 2005 (gmt 0)

Just that one can imagine it will be similar technology since it is from the same company.

It's a completely different product.

It's like saying an F150 will be like a Pinto because it's made by the same company.

There's no need to be obnoxious when disagreeing.

You're right, my apologies. The idiocy in this thread is starting to get to me.

cicru




msg:1573827
 8:40 pm on Aug 3, 2005 (gmt 0)

IT'S OFFICIAL. I am doing the happy dance!

<Sorry, no email quotes.
See Terms of Service [webmasterworld.com]>

[edited by: tedster at 8:55 pm (utc) on Aug. 3, 2005]

bd4rr




msg:1573828
 8:44 pm on Aug 3, 2005 (gmt 0)

Just got an email from YPN, same as the post above.

Too bad it's invitation-only. Now who can invite me please?

janethuggard




msg:1573829
 8:45 pm on Aug 3, 2005 (gmt 0)

I just got that email too.

But, no invite.

No matter, they waited too late in the year for us to do this. Apparently they think they are the only ones who need to launch new services no later than early spring. If they really wanted all the smaller publishers onboard, they would have launched this on December 20, 2004, when Q4 was sewed up, and publishers were in planning stage for 2005. By now, everybody could have tried it to see if was worthwhile for Q4 2005.

teeceo




msg:1573830
 8:58 pm on Aug 3, 2005 (gmt 0)

"Just got an email from YPN, same as the post above." me 3:).

sailorjwd




msg:1573831
 9:01 pm on Aug 3, 2005 (gmt 0)

I just got invited to join YPN.

I am suspect of any group that would have me as a member.

janethuggard




msg:1573832
 9:17 pm on Aug 3, 2005 (gmt 0)

"I am suspect of any group that would have me as a member"

What does that say about WW? lol ;)

novice




msg:1573833
 9:26 pm on Aug 3, 2005 (gmt 0)

Got the email, but no invite :(

sailorjwd




msg:1573834
 9:41 pm on Aug 3, 2005 (gmt 0)

Jane,

It doesn't say much about WW. But it tells you I am old and watched too many Woody Allen movies..

By the way I only got invited for a site review.

fearlessrick




msg:1573835
 9:58 pm on Aug 3, 2005 (gmt 0)

The line from the Woody Allen movie (I think it was Annie Hall - a great film), was actually a line Wody "borrowed" from Groucho Marx.

The real quote is: "I don't care to belong to a club that accepts people like me as members."

as far as we know...

BTW, knowing old jokes may be a sign of age, but having the wit to appreciate them has no age limit.

janethuggard




msg:1573836
 10:02 pm on Aug 3, 2005 (gmt 0)

How many users here use their first name, middle initial, and last name as a user name?

Not me. Just to clarify.

rubenski




msg:1573837
 10:14 pm on Aug 3, 2005 (gmt 0)

This all sounds very exciting. And unfortunately it sounds as if most of us will still have to wait another 5 months before being able to test YPN. I don't mind though. Adsense is doing great for me, but it would be nice to know there is a place to go when Google lets me down.

sailorjwd




msg:1573838
 10:31 pm on Aug 3, 2005 (gmt 0)

See.. i'm so old I can't even remember the quote right.

It's the thought that counts.

ann




msg:1573839
 11:25 pm on Aug 3, 2005 (gmt 0)

It's just another beta test for invitees only, ho hum, adsense has nothing to worry about my grand kids will have grandkids before they can push the ball hard enough to get it started....Yawn

Ann

fischermx




msg:1573840
 12:49 am on Aug 4, 2005 (gmt 0)

I'm going to sound stupid but here I go :
This is YPN, Yahoo "Publisher" Network and for the tone of the thread I get this is the Adsense-like program.
Now, if I want to be an advertiser for this, pay for ads showing my site, wheres is the Yahoo's Adwords-like program? Where do I signup?
Is that invite only, too?

sailorjwd




msg:1573841
 1:13 am on Aug 4, 2005 (gmt 0)

fisch,

Isn't/wasn't that call Overture.

fischermx




msg:1573842
 2:16 am on Aug 4, 2005 (gmt 0)

really? wow, I suspected that but didn't want to guess.

I think the success of Google advertising programs has been the ease for both publishers AND Advertisers to signup and run compains/run ads.
I know for comments that Overture advertising program is a bit picky, where Adwords would basically allow everybody to advertise.
This a real shame, then.

Visit Thailand




msg:1573843
 2:54 am on Aug 4, 2005 (gmt 0)

To me the fact that nobody from Y has come into address a few of the issues involved says a lot.

G is a lot more active in the area of addressing issues for publishers, advterisers and general webmasters.

I wonder why it is only US Reidents that can apply.

night707




msg:1573844
 5:25 am on Aug 4, 2005 (gmt 0)

Yahoo remains a national player in advertising with only U.S. residents being accepted. Lucky Google!

ignatz




msg:1573845
 5:47 am on Aug 5, 2005 (gmt 0)

I got an email from YPN that looked like an invite. There was a link to fill out a basic form. I'm curious to know from other publishers who have received a similar mail on Wednesday. Is this an invitation, or a pre-invite screening? (looked like a "screening" email to me).

lexipixel




msg:1573846
 7:44 am on Aug 5, 2005 (gmt 0)

it's just another beta for invitees

HERE'S THE EMAIL I GOT (they sent it as a "launch" notice, but yes, it appears it's a beta invite)...

<Sorry, no email quotes.
See Terms of Service [webmasterworld.com] and Brett's explanation [webmasterworld.com]>

The link was to [publisher.yahoo.com...]

I went and filled out the beta form since it was the only active link to "sign up" for anything on the page. They never replied. Not even a "thank you for applying" canned email. (I actually went and double checked the URL a few hours later to make sure I didn't get "phished").

[edited by: tedster at 10:21 am (utc) on Aug. 5, 2005]

activeco




msg:1573847
 7:59 am on Aug 5, 2005 (gmt 0)

They never replied. Not even a "thank you for applying" canned email.

Yep, nice start. I am afraid it won't be so bright at all.

ignatz




msg:1573848
 8:19 am on Aug 5, 2005 (gmt 0)

thanks lexipixel,

The email I received had the same first paragraph as what you quoted, but the rest was different.

webdev




msg:1573849
 8:54 am on Aug 5, 2005 (gmt 0)

Well I received an invite today from Yahoo to start using their service on some of our sites - trouble is as specified when I went through the finalisation process - you must reside in the US and supply relevant Tax details etc...

Minimal Qualifications:
All publishers applying to qualify for the Yahoo! Publisher Network beta program must be a resident of the U.S., with a valid U.S. Social Security or Tax ID number.

alika




msg:1573850
 4:29 pm on Aug 5, 2005 (gmt 0)

One thing I noticed is that Yahoo will pay in 45 days, 15 days late compared to Google's adsense program. Hopefully, this is just for the beta period and when the program launches they'll shorten it to 30 (hopefully)

seunosewa




msg:1573851
 7:15 pm on Aug 5, 2005 (gmt 0)

Unfortunately, since I'm not a US-based publisher, no show for me. Nevermind that 41% of my traffic is from US-based visitors :(

billcale




msg:1573852
 9:50 am on Aug 6, 2005 (gmt 0)

Hi lexipixel:

I received the same notice of beta program start and filled out the same form. Yesterday I received an email of acceptance into the beta program.

Jenstar reports that it may be a "rolling campaign" where Yahoo! reviews each request and carefully, conservatively builds its stable of 2000 beta publishers over time. On that basis, it would appear that there's still a chance of acceptance at a later date.

Jenstar




msg:1573853
 3:47 pm on Aug 6, 2005 (gmt 0)

billcale, that is correct, they are not adding all 2000 at once.

robsynnott




msg:1573854
 12:41 am on Aug 9, 2005 (gmt 0)

Hmm, more or less all my traffic is US, but I'm not from there. Ah well...

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