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Yahoo Publisher Contextual Advertising Network Forum

This 96 message thread spans 4 pages: < < 96 ( 1 [2] 3 4 > >   posting off  
YPN Launches Wednesday
bakedjake

WebmasterWorld Administrator bakedjake us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 6:46 pm on Aug 2, 2005 (gmt 0)

[news.com.com...]

Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.

 

Broadway

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 2:15 am on Aug 3, 2005 (gmt 0)

I'm so tired of "my CPM is up" threads. As of August 1st my CPM is off about 20% or so, not that I'm complaining other than for the fact that it's always nicer to have more money rather than less. July was gang busters for me.

My point here is I don't belive that Google is fiddling with the Smart Pricing and payouts just because YPN is coming. For those of you who notice this its just a coincidence, an example of humans assigning significance to random events.

lorenzinho2

10+ Year Member



 
Msg#: 61 posted 2:23 am on Aug 3, 2005 (gmt 0)

Maybe you're right... but I don't think it's so farfetched to think that competition for Adsense means good news - ie higher cpm - for the publisher.

iProgram

10+ Year Member



 
Msg#: 61 posted 3:20 am on Aug 3, 2005 (gmt 0)

Do you guys still have available places on your web sites for YPN?

iqbal

10+ Year Member



 
Msg#: 61 posted 4:35 am on Aug 3, 2005 (gmt 0)

[nytimes.com...]

Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.

ideavirus

10+ Year Member



 
Msg#: 61 posted 5:22 am on Aug 3, 2005 (gmt 0)

I have also signed up for YPN in the very beginning..not got any email from them yet. But i am from India...hope they allow international publishers also..as in my portals recieve mainly US traffic though there is traffic from other countires also.

It would be a serious limitation, if they are limiting only to US based publishers...because it is in the initial stages that their payouts will be very good and most of us will be missing out.

I have been seriously waiting for YPN to roll out..since they took quite a bit of time in launching YPN..i assumed the roll-out when it happens will be full fledged..but looks they they are very slow....unfortunate :(

Any other news from them yet? Its already wednesday for me here...waiting for official news and see what exactly is coming out.

Cheers

Need3lives

10+ Year Member



 
Msg#: 61 posted 6:05 am on Aug 3, 2005 (gmt 0)

Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year.

Ouch, and in the meantime, Google will make another cool $1 billion or so with AdSense.

Jenstar

WebmasterWorld Senior Member jenstar us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 6:08 am on Aug 3, 2005 (gmt 0)

They are accepting applications to become a possible beta tester (by invitation only). There is info about the beta test itself as well as applying for it here [webmasterworld.com]. It is US only though.

shri

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 8:31 am on Aug 3, 2005 (gmt 0)

>> It is US only though.

I'd love to see how quickly they can scale this globally without getting too many accountants, lawyers and local egos involved.

Wonder how the commisioning / revenue allocation would work .. would the local Yahoo's get credit for YPN revenues if they roll this out globally?

esllou

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 9:05 am on Aug 3, 2005 (gmt 0)

AdSense launched in, what was it? June 2003? - and they have STILL got the field to themselves over two years later! And as we know, an internet year is like a dog year. Two years without a serious challenge is just beyond belief. There has been ineptitude on a grand scale from MS and Y over this.

Can hear the laughter emanating from GPlex as I write...

pocoloco

5+ Year Member



 
Msg#: 61 posted 9:16 am on Aug 3, 2005 (gmt 0)

emodo
"I can't wait!
Let the games begin! "
I bet my neck or you are banned from adsense or you rank high in Yahoo but nowhere to find in Google,in other words Yahoo latest update (CR%p) was to bring up on top of there index lost pages in Google and trying to attract all Goolge loosers,I bet is not going to work for yahoo,I got 10 000 page views a day 99% referrals from Google 0,5% from yahoo.If you rank high in Yahoo but lost in Google join them ,but a successful Google adsense publisher will never do it.After all for the next years there will be a SE to fight Google.

pocoloco

5+ Year Member



 
Msg#: 61 posted 9:20 am on Aug 3, 2005 (gmt 0)

sorry"the next years there will be a SE to fight Google"
I wanted to say "there will be only one SE Google".

blaze

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 10:20 am on Aug 3, 2005 (gmt 0)

I have a hard time seeing Yahoo go out with this product just to fail. That wouldn't reflect well on the brand, the business, morale, or anything.

My guess is that they'll give huge revenue share to the sites that fit their bill well so that some will speak very highly of them.

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 61 posted 10:41 am on Aug 3, 2005 (gmt 0)

I think Yahoo will put itself in a very advantageous position if it announces the revenue share.

Knowing it is much better than not knowing it.

Nabeel

5+ Year Member



 
Msg#: 61 posted 11:30 am on Aug 3, 2005 (gmt 0)

Thank God Yahoo is comming, I was fed up of Google 3 cents per click.
Yahooooooooooo

janethuggard

5+ Year Member



 
Msg#: 61 posted 11:46 am on Aug 3, 2005 (gmt 0)

"Thank God Yahoo is comming, I was fed up of Google 3 cents per click. Yahooooooooooo"

THREE CENTS PER CLICK?

Holy smokes! I'm sure glad that is not the norm at Adsense. But,if that is all you get with the well established and heavily competitive Adsense, I dare say you will get nothing better at Yahoo. Instead of sitting around waiting for more competition, you really should have been spending your time more wisely.

Have you considered changing your content to something more productive? I mean... we are in this to make money. Your statement proves that, at least where you are concerned. If what you are doing doesn't make you even decent money, why stick to it? Seems logical to me that you would learn something new, expand your horizons, and earnings.

I have always told people to 'go with what they know' when it comes to making money on the web. But, if it won't keep the wolf away from the door, then by God man, learn something new.

Nabeel

5+ Year Member



 
Msg#: 61 posted 11:55 am on Aug 3, 2005 (gmt 0)

THREE CENTS PER CLICK?

Holy smokes! I'm sure glad that is not the norm at Adsense. But,if that is all you get with the well established and heavily competitive Adsense, I dare say you will get nothing better at Yahoo. Instead of sitting around waiting for more competition, you really should have been spending your time more wisely.

Have you considered changing your content to something more productive? I mean... we are in this to make money. Your statement proves that, at least where you are concerned. If what you are doing doesn't make you even decent money, why stick to it? Seems logical to me that you would learn something new, expand your horizons, and earnings.

I have always told people to 'go with what they know' when it comes to making money on the web. But, if it won't keep the wolf away from the door, then by God man, learn something new.


I operate CG (Computer Graphics) website. I know many persons who operate graphics website and earn more than 15 cents per click. But for me its 3 cents, don't know why?

janethuggard

5+ Year Member



 
Msg#: 61 posted 12:22 pm on Aug 3, 2005 (gmt 0)

"I operate CG (Computer Graphics) website. I know many persons who operate graphics website and earn more than 15 cents per click. But for me its 3 cents, don't know why?"

Then your time would be best used figuring out why. Otherwise, you still have no idea what you are doing wrong, and you will just do it wrong with another adserver. It obviously isn't your industry, it is you.
(thinking on this... I stopped midstream in this post to do some quick research)

Still...

I'm puzzled why all your competitors would tell you how much they are really making. Seems odd to me. Could be red herring.

I see at Adwords some of your keywords have very low Max CPC of $2.81, other keywords much lower, with an average, if you had maximum bids in of only $0.91. That means the more ad blocks you have on the page, the more likely you are to have a lower average ppc. But, even with one ad block, I would bet on any given day the ppc is very low for that industry based on the Adwords traffic estimator.

Multiple ad blocks are best used in industries where the average ppc is very high.

If I was going to build a nitch site just for Adsense, I wouldn't bother with one that had less than had a maximum CPC of $10. You are way under that.

I think your competitors are blowing smoke. The numbers aren't there to support those 'facts'.

janethuggard

5+ Year Member



 
Msg#: 61 posted 12:43 pm on Aug 3, 2005 (gmt 0)

"Yahoo will invite 2,000 sites to take part in the test, beginning today, and will open the system to blogs and other publishers by the end of the year."

End of the year, eh? I see them trying to score a huge share of market in the crucial ecommerce Q4.

Won't work here. We are not going to change oars in the middle of the row, right before the finish line, unless we break an oar. I don't see bright webmasters doing massive changes in Q4. They could post 90% share to publishers, and it wouldn't budge me from Adsense. 90% of only pennies is far less than 50% (hypothetically) of dimes. This is best left for Q1 2006 testing.

activeco

10+ Year Member



 
Msg#: 61 posted 1:00 pm on Aug 3, 2005 (gmt 0)

I think the "human editors" part is related only to the 2,000 beta invitations.
I can't imagine reviewing all those applications once the program widely starts. They would need at least 100,000 employees only for that task.

Anyway, good to see some serious competition, but I would keep some reservations here.
Google may have weird and unfair logic sometimes, but it is very trustworthy party, unprecedented on the net, IMO.
Anyone "new" would need a long and difficult time to come even close.
Yahoo is known for its lack of support for any questionable issues regarding their SE, so it is hard to believe they will have different approach here.
I hope I'm wrong.

crisscross

10+ Year Member



 
Msg#: 61 posted 2:04 pm on Aug 3, 2005 (gmt 0)

I am one of the people that would like Google Adsense to be less targeted, or to be more precise, to allow targeted ads from certain advertisers on my site.

I run a general news site, with daily changing content. One day there is an aircrash, the next there's a teacher who has sex with her students. The stories are never consistent and so the results from Adsense are very variable and weak due to over-targeting.

I would like to work with a human editor to improve the mix of ads we would receive, showing contextual ads in the story section and showing ads with broader appeal and higher CPC (general ads for loans, cars, in the top banner position.

The best solution for us would be to allow both the advertiser and the publishers to choose a portfolio of ads that appear in the best spaces, with contextual ads providing the fillers.

activeco

10+ Year Member



 
Msg#: 61 posted 2:19 pm on Aug 3, 2005 (gmt 0)

I would like to work with a human editor to improve the mix of ads we would receive, ...

I guess that would greatly influence the revenue sharing.

janethuggard

5+ Year Member



 
Msg#: 61 posted 2:21 pm on Aug 3, 2005 (gmt 0)

"I run a general news site, with daily changing content. One day there is an aircrash, the next there's a teacher who has sex with her students. The stories are never consistent and so the results from Adsense are very variable and weak due to over-targeting."

The ideal solution, one we have been thinking about recently, would be an Adsense publisher tool, that allowed you to send the bot to reindex a page you have updated. You login to Adsense, enter the url, the bot reindexes at that point, and new, relevant ads are served, probably within an hour. It makes better sense than human editing, which is not all cost effective, from the adserver point of view, compared to automation.

Are you listening Adsense?

crisscross

10+ Year Member



 
Msg#: 61 posted 2:48 pm on Aug 3, 2005 (gmt 0)

Jane

Isn't re-indexing automatic? We get releveant ads for each page. The problem is that they are low CPC, when our users would be just as likely to click on high-CPC ads that are not relevant to the page. So we would like to be able to choose the ads in some way. This can be done via a human editor, or by subscribing to a "publisher's channel" such as "ads for news sites".

bhartzer

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 4:22 pm on Aug 3, 2005 (gmt 0)

According to MediaPost [publications.mediapost.com]:
Yahoo! plans to invite about 2,000 smaller publishers into the new offering...the program is designed for publishers whose sites receive fewer than 20 million page views per month...
The initial publishers will represent a wide range of sites, including e-commerce, travel and car verticals, and Web logs. To date, Yahoo! has been testing the program via its own employees who have blogs.

It looks like today's launch will be much smaller that we all hoped.

night707

5+ Year Member



 
Msg#: 61 posted 5:18 pm on Aug 3, 2005 (gmt 0)

Since Google search has screwed up many quality sites with that faulty Bourbon update a lot of publishers will bounce back and give Yahoo ads a chance.

Lucky timing for Yahoo whilst Google search has still not recovered-

MSN is also reported to come up with something similar so the pressure is now on Google to at least maintain their range.

dvd1000

5+ Year Member



 
Msg#: 61 posted 5:22 pm on Aug 3, 2005 (gmt 0)

"MSN is also reported to come up with something similar"

Is this true?

onlineshrine

10+ Year Member



 
Msg#: 61 posted 7:34 pm on Aug 3, 2005 (gmt 0)

dvd1000,

MSN is certainly developing an AdSense-like system. They have repeatedly stated that they Google as their main competitor. If history follows, that means what Microsoft will produce will be an AdSense-like system that pays out almost completely to the Publisher, just to get people to switch over to it from Google AdSense. Microsoft doesn't need the revenue from an AdSense-like product, so they'll be more than satisifed to create a situation that cuts into Google's revenue as much as possible, to capture maximum market share and severely damage Google.

janethuggard

5+ Year Member



 
Msg#: 61 posted 7:36 pm on Aug 3, 2005 (gmt 0)

"Isn't re-indexing automatic? We get releveant ads for each page."

No, it isn't. I have pages that have ads on them from old content that has been gone for some time. In one case...

When I joined Adwords, I wanted to try it with a test site. That site had a really long url and wouldn't work with the Adwords setup. I have Adsense on the site. So, I had another really short domain name, that was pointing to a site, but had no content of it's own, and it had Adsense on it as well, but hadn't performed. I changed that short domain to point to my Adwords test site, so I could give the program a try.

The site the short url was pointing to had one type of content, the new site it was pointing to had a totally different type of content. When the pointing was changed, I got ads from the old site, on the new site. It has never updated. I have stripped the content, deleted the page, recreated the page, and tried everything I can think of do get the proper ads on that site. As a result, I couldn't even use the main page (index) for the Adwords test. The ads were untargeted and were not performing. I had to create new pages with new page names, deeper in the site, and test those pages.

... imagine if you will, hypotheticaly getting nothing but dog food ads on a site for a christian church. It would seem like you were doing something subliminal with the dog word...could be construed to be a religious slur even, depending on the ads showing. It was that kind of weirdness.

So, such a tool would be good, to send the bot there, and have them index the new page, and then server targeted ads.

onlineshrine

10+ Year Member



 
Msg#: 61 posted 7:41 pm on Aug 3, 2005 (gmt 0)

I'd imagine that Yahoo's ads would be about as relevant as the text ads on the following page:

[cnn.com...]

Notice that those text ads are provided to CNN by Overture.

normaldude

10+ Year Member



 
Msg#: 61 posted 7:48 pm on Aug 3, 2005 (gmt 0)

Hypothetically: what would happen if you ran Yahoo YPN and Google AdSense ads on the same page?

Would Google Adsense really kick you out, and thus give Yahoo YPN 100% of your revenue? If Google did that, they'd be feeding their new competitor.

bakedjake

WebmasterWorld Administrator bakedjake us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 7:49 pm on Aug 3, 2005 (gmt 0)

I'd imagine that Yahoo's ads would be about as relevant as the text ads on the following page

Bzzt! Wrong!

Those would be YSM content match/precision match ads and not available to small potatoes.

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