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Yahoo Publisher Contextual Advertising Network Forum

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YPN Launches Wednesday
bakedjake

WebmasterWorld Administrator bakedjake us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 6:46 pm on Aug 2, 2005 (gmt 0)

[news.com.com...]

Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.

 

West of Willamette

10+ Year Member



 
Msg#: 61 posted 7:09 pm on Aug 2, 2005 (gmt 0)

Did anyone who signed up at publisher.yahoo.com get an e-mail from them yet?

bhartzer

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 7:15 pm on Aug 2, 2005 (gmt 0)

I think I was one of the first ones to sign up but haven't received an email from them yet.

I've also heard that there's going to be some terms in the TOS that some small publishers/website owners won't agree with. From what I've heard, only websites that have US visitors will be allowed to participate in the program. How can a website owner guarantee that only visitors from the USA will visit a website?

[edited by: bhartzer at 7:22 pm (utc) on Aug. 2, 2005]

emodo

5+ Year Member



 
Msg#: 61 posted 7:16 pm on Aug 2, 2005 (gmt 0)

I can't wait!

Let the games begin!

lorenzinho2

10+ Year Member



 
Msg#: 61 posted 7:17 pm on Aug 2, 2005 (gmt 0)

Our CPM with Adsense has jumped nicely in the last couple of days.

Doesn't look accidental to me - G probably doesn't want anybody sampling YPN.

gomer

10+ Year Member



 
Msg#: 61 posted 7:30 pm on Aug 2, 2005 (gmt 0)

Very happy to see this, can't wait.

Yahoo will surely make money from this and this will likely come at Google's expense as both programs will likey exlude each other. If my memory serves me correctly, Google made about $430 million or so through AdSense just in the last quarter.

Competition is great for everyone. Both Google and Yahoo will have to compete for publishers. This will encourage them to focus their ads better and pay publishers more. This will ultimately serve advertisers and the end user as well. Monopolies aren't good and this one is over.

paganini

5+ Year Member



 
Msg#: 61 posted 7:42 pm on Aug 2, 2005 (gmt 0)

Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages

That point is quite interesting. To me it's suggest that, on one side, the ads could be more relevant to the content of a website than in the competitive AdSense program.

On the other side, I don't exactly understand who will do the selection, the Yahoo staff or an advertiser? If it gonna be the first one, two questions come to my mind:

1. how many websites will they be able to serve thoroughly?
2. will YPN be really for all small Web publishers or just the chosen ones?

emodo

5+ Year Member



 
Msg#: 61 posted 7:48 pm on Aug 2, 2005 (gmt 0)

I'm guessing yahoo will have a "is this ad relevent" link on the bottom.

stuntdubl

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 7:52 pm on Aug 2, 2005 (gmt 0)

Competition is a good thing. Boy, what a day for news:)

hunderdown

10+ Year Member



 
Msg#: 61 posted 7:56 pm on Aug 2, 2005 (gmt 0)

Our CPM with Adsense has jumped nicely in the last couple of days.
Doesn't look accidental to me

You must be one of the few, though, because if it were global there would be lots of posts about this in the AdSense area.

Sometimes a coincidence is just a coincidence.

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 7:56 pm on Aug 2, 2005 (gmt 0)

not that I do any adsense, however I have to say this from my conversations with folks.

1 of the reasons Adsense works so well is because of Geo targeting ads to the user, combined with having ads in nearly every country of the world.

Yahoo/Ov does not offer this yet, and their international market apart from UK is still in a growth cycle.

So do bear this in mind, a lot of folks with adsense sites, rely on SERPS and Global traffic, this will not be monetised aswell as Google on day 1.

As an advertiser it's bad enough at times not knowing on what content site your ad is going to be, never mind having to pay for clicks from a forign country ...

Shak

httpwebwitch

WebmasterWorld Administrator httpwebwitch us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 8:24 pm on Aug 2, 2005 (gmt 0)

I've been waiting for this announcement for many months. Go Yahoo!

bakedjake

WebmasterWorld Administrator bakedjake us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 8:30 pm on Aug 2, 2005 (gmt 0)

Two fine points:

1. I think this was a leak.

2. I have to imagine that this will be an extremely limited beta when it does roll out, and not available to everyone.

Huckleberry

5+ Year Member



 
Msg#: 61 posted 8:38 pm on Aug 2, 2005 (gmt 0)

I signed up as well a long time ago.. and I have yet to receive an email on this.. but it sounds like a good idea...

Competition is always a good thing.

bhartzer

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 8:49 pm on Aug 2, 2005 (gmt 0)

Yahoo/Ov does not offer this yet, and their international market apart from UK is still in a growth cycle.

From what I've heard, it's going to be US only for now. No international.
extremely limited beta

Yes, I gather that only a few US publishers will be asked to join the network.

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 8:52 pm on Aug 2, 2005 (gmt 0)

From what I've heard, only websites that have US visitors will be allowed to participate in the program.

This is because they do not have a unified global system like Google has.

If you go to the NL or DE sites it is Overture NOT Yahoo.

In my opinion along with manual targeting (lack of technology) and lack of a co-ordinated worldwide program this is going to be a drop in the ocean to most AdSense publishers.

europeforvisitors



 
Msg#: 61 posted 9:08 pm on Aug 2, 2005 (gmt 0)

In my opinion along with manual targeting (lack of technology) and lack of a co-ordinated worldwide program this is going to be a drop in the ocean to most AdSense publishers.

Somehow I can't imagine competent human "editors" matching ads to thousands of individual pages by hand.

Also, if Yahoo is focusing only on sites with U.S. audiences, it's missing out on big opportunities. (Just today, I got my first affiliate booking from Libya, and I've had bookings from places like Moldova, Sri Lanka, and Nepal. I doubt if that's unusual for a travel site.)

gomer

10+ Year Member



 
Msg#: 61 posted 9:14 pm on Aug 2, 2005 (gmt 0)

Sure, they may start out only in the States and even limit it to larger publishers at first. But that will change and they will go global and likey let smaller players in.

There are hundred of millions of dollars at stake each month. AdSense is a cash cow and there is no chance that Yahoo is going to let at least a good part of that get away.

annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 61 posted 9:25 pm on Aug 2, 2005 (gmt 0)

I'm signed up at publisher.yahoo.com too. Has anyone heard from them? Maybe they are starting in a really limited way. I was planning to try them on my smaller site just so all my eggs won't be in one basket.

AlwaysWorkin

5+ Year Member



 
Msg#: 61 posted 9:35 pm on Aug 2, 2005 (gmt 0)

Without seeing the TOS, would you assume that you could have both Google and Yahoo ads on the same page?

bhartzer

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 9:39 pm on Aug 2, 2005 (gmt 0)

Google and Yahoo ads on the same page?

No way. Google won't allow you to have any other text ads on the same page. I doubt if Yahoo! is going to allow it, either.

mikey158

5+ Year Member



 
Msg#: 61 posted 9:52 pm on Aug 2, 2005 (gmt 0)

I also saw a significant earnings increase within the last week with adsense.. ecpm way up.. interesting ...

Clark

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 10:14 pm on Aug 2, 2005 (gmt 0)

Looks like a real adsense "killer" is not for the near future. But competition will come.

teeceo

10+ Year Member



 
Msg#: 61 posted 10:20 pm on Aug 2, 2005 (gmt 0)

"I signed up as well a long time ago.. and I have yet to receive an email on this" ME 3.

reli

10+ Year Member



 
Msg#: 61 posted 11:16 pm on Aug 2, 2005 (gmt 0)

Idea (free biz tip to lurkers who write this type of software):

Now how about a script to automatically detect which network is paying higher for a particular term, and swapping ads on a page between G and Y based on potential payout?

Or swap ads based on who ranks that page higher for a given search term? ;-)

janethuggard

5+ Year Member



 
Msg#: 61 posted 12:10 am on Aug 3, 2005 (gmt 0)

We signed up for this, and haven't had an email on it yet either. At this point, if they do contact us, we will only do limited trials. Adsense is doing very nicely so we are not going to tamper with it. In trials, it will be Adbrite and/or Fastclick that will be replaced.

We did very well on Adsense yesterday, but our organic traffic was extremely high. There was no upward moment on CTR or CPM. It was just higher traffic.

Today...

We broke previous records for Adsense earnings we normally see at 6pm. No upward movement on CTR or CPM, which are already very nice. In fact, our ppc yesterday, and today, are right at our average ppc.
No news there, and btw, we are very pleased with the ppc we are seeing.

What is interesting, is we ran a test the last few days to see if our Adsense earnings moved any when our paid traffic was stopped. This would give us concrete proof, for verification, as to whether the Adsense revenue was coming from short term marketing efforts, or long term.

As I indicated before, it is our long term efforts. All paid advertising programs were suspended, none open Saturday, Sunday, yesterday, or today up to 6pm, and our Adsense earnings were fabulous. Yesterday, for a first monday of the month, was a record high. Today, for a first Tuesday, looks like it will be also record, with only meeting our average ppc, average CTR, and average CPM, according to our records.

So, those who think that Google is jiggling with things because of the Yahoo launch, are incorrect, from where we sit.

[edited by: janethuggard at 12:15 am (utc) on Aug. 3, 2005]

dauction

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 61 posted 12:14 am on Aug 3, 2005 (gmt 0)

Human editors means nothing more than an invitation for corruption..

div01

10+ Year Member



 
Msg#: 61 posted 12:37 am on Aug 3, 2005 (gmt 0)

No way. Google won't allow you to have any other text ads on the same page. I doubt if Yahoo! is going to allow it, either.

IIRC, in the last TOS update Google will not allow you to run completing contexual ads on the site (not just the page).

janethuggard

5+ Year Member



 
Msg#: 61 posted 12:45 am on Aug 3, 2005 (gmt 0)

If these are purely human edited, I don't have much faith in it. We have tried that already, and in fact have some of those on one site right now. Two adservers that use the human editing, were tried extensively and were total failures. We pulled them. The CTR and earnings on them are very weak. Often the ads are only remotely targeted.

A hypothetical example of that would be:
Site with soccer scores. They don't have any soccer related ads, so they put loan ads on the page,
or they only have a couple soccer ads, so they backfill with general interest text ads.

While some visitors looking for soccer scores, might very well be in the market for a loan, ads for discounted soccer related products would be much more effective, and earn us more.

I had been under the impression that Yahoo was going 'head to head' with Google, and was going to be offering similar adserving technology. If not, this is a major disappointment, and will not encourage us to change what is already working for us, very well. It is alot of work to change out code for new adservers, even in trials, only to have to change it all back again. Been there, done that, several times, this year.

I will want to see something more worthwhile, before I disrupt our revenue, and throw our time resources behind an unscheduled change. It is too late in the year for that kind of major change. It would have been better if they launched this early in Q1 if their adserver process is not equal to Google, so we could work through it, before the crucial Q4. There is really not enough time to try it, see if it is any good, and switch back if not, before U.S. Labor Day, which is the kick-off of ecommerce peak season. I'm not risking anything at this time of the year. We plan and work our fanny off all year for Q4, and are not just going to jeopardise all that, for a new product release. That would be a HUGE mistake.

Thinking we will sit tight, and keep our ear to the ground, until next year at earliest. If you do try this, hopefully you will come back to us and let us know how your trials pan out.

Footnote: We are seeing an early kick-off of peak season this year, with heavier than usual and earlier than usual 'back to school' visitors. Looks like a very promising Q4 for ecommerce sites.

YesMom

5+ Year Member



 
Msg#: 61 posted 1:27 am on Aug 3, 2005 (gmt 0)

Footnote: We are seeing an early kick-off of peak season this year, with heavier than usual and earlier than usual 'back to school' visitors. Looks like a very promising Q4 for ecommerce sites.

Same here, Jane!

Out of the gate like a rocket, right on schedule... August 1st!

We'll probably see our very first $200 day this week with pre-BTS traffic catching up to our AdSense optimizations. Wooohooo! :-)

I'm not even remotely interested in playing around with Yahoo right now.

I read somewhere else they are only rolling out a blog/ad combo thing. Doesn't sound like they are wanting to attract serious publishers... just new bloggers. Hmmmmm.

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