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Yahoo introduces Geo-Targeting
Yahoo introduces Geo-Targeting
pride7




msg:1578222
 5:00 pm on May 8, 2006 (gmt 0)

Received an email from Yahoo Search Marketing today that they are introducing geo targeting:

"Geo-Targeting
Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs."

Do you think this means that they are now finally able to geo target their ads themselves and will stop kicking out publisher with to much international traffic?

 

security56




msg:1578223
 6:26 pm on May 8, 2006 (gmt 0)

Ah great info I do hope they can use this tool to monitor foreign trafficso we dont have to worry about it.

Lets hope :)

wyweb




msg:1578224
 7:14 pm on May 8, 2006 (gmt 0)

That's for advertisers, not publishers.

pride7




msg:1578225
 7:43 pm on May 8, 2006 (gmt 0)

Yes it's for advertisers but for Yahoo to be able to offer this to advertisers it means Yahoo will need to be able to geo target the ads on publishers web sites.

gamiziuk




msg:1578226
 10:53 am on May 9, 2006 (gmt 0)

They probably mean that they can now target traffic individually for the 50 states...

:-P

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