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Yahoo Publisher Contextual Advertising Network Forum

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Ad Blocking
Yahoo ignoring Ad Blocking
chrisDE




msg:1573488
 3:18 am on May 6, 2006 (gmt 0)

I've noticed that Yahoo's ad blocking works very poorly, if at all...

I find it hard to believe that this is a bug that they can't fix.

I'm starting to think that they are ignoring the ad blocking in order to satisfy their advertisers. Even if the publisher wishes to not displays an advertiser's ads, I think Yahoo may be showing them anyway just to get their advertisers' ads displayed on good sites...

any opinions?

 

awardmasters




msg:1573489
 3:56 am on May 6, 2006 (gmt 0)

or on bad sites

garyr_h




msg:1573490
 5:20 pm on May 6, 2006 (gmt 0)

It has worked perfectly thus far for me.

chrisDE




msg:1573491
 5:36 pm on May 6, 2006 (gmt 0)

intersting that it has worked well for you...

may i ask what category of ads your site displays?

my thinking is that ive blocked quite a few ads from showing and i may have blocked either too many or ive blocked some advertisers that they want to keep happy so they are overriding my blocking requests

i had sent an email to support and got an ambiguos reply about keeping both advertisers and publishers happy...

im not too concerned since the ads im trying to block actually bring in more revenue (at least i would think so) but some of my site visitors are going to be unhappy seeing the ads...

garyr_h




msg:1573492
 8:56 pm on May 6, 2006 (gmt 0)

I haven't blocked any within the categories I am choosing. The ones I have blocked are the RON ads everyone sees. The Vonage, etc.

MorningZ




msg:1573493
 11:14 pm on May 8, 2006 (gmt 0)

I've noticed that the domain prefix is needed to block the ad effectively...

like if i block:

"www.somedomain.com"

that doesn't/didn't necessarily block

"somedomain.com"

chrisDE




msg:1573494
 5:56 pm on May 9, 2006 (gmt 0)

that makes sense...

i always add domains to my blocking list w.out the 'www'... for example:

cnn.com
aol.com

usually this would block any combination of the domain name being used: listing cnn.com would be expected to block 'www.cnn.com', 'video.cnn.com', or any other subdomain used...

this may not be the case for Yahoo

I've updated my blocking list to look like this:

cnn.com
www.cnn.com
aol.com
www.aol.com

seems to be working...

thanks for the idea!

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