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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
YPN coming very soon
according to early reports from CEO conf. call
fearlessrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 10:12 pm on Jul 19, 2005 (gmt 0)

I did not hear the conference call myself, but mention of the competing YPN was made by Yahoo CEO Terry Semel, who apparently said that YPN would be rolled out "very soon."

This makes perfect sense as Yahoo reported a huge quarterly profit, most of it (.38 per share) due to sale of Google stock. Here's a snippet from an AP article:

The profit included a gain of $563 million, or 38 cents per share, from the sale of an investment. Yahoo company didn't immediately identify the investment, but the company owns a significant stake in one of its biggest rivals, online search engine leaders Google Inc., whose stock has soared by 61 percent so far this year.

So, if Yahoo has sold it's Google stock, one might assume that they're ready to launch an assault via a competing service. When, as in "very soon" remains to be seen, but Google reports it's quarterly results after the close on Thursday, July 21.

Could Yahoo try to steal some thunder from Google by releasing the YPN prior to G's quarterly? Doubtful, because that might be considered "dirty pool," but announcing the release date right around it might be in the cards. It's got to be within the next month, IMO, as Yahoo won't want to miss out on back to school advertising and get prepared for the Christmas season, which is now less than 5 months off.

My hunch is that they'll unveil it within the next three weeks. Get ready. It's going to be a bumpy ride.

 

petra

10+ Year Member



 
Msg#: 54 posted 10:16 pm on Jul 19, 2005 (gmt 0)

I already posted this here
[webmasterworld.com...]
I already saw a site displaying Y! ads.
They were dispalyed with G ads on the same page.

ryan26

10+ Year Member



 
Msg#: 54 posted 1:33 pm on Jul 20, 2005 (gmt 0)

They did mention new products coming shortly for small publishers during the call. Terry said that Y! hopes that these new initiatives should start showing returns in mid 2006.

markus007

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 6:31 pm on Jul 20, 2005 (gmt 0)

From the transscript.

Search advertising is of course an equally exciting opportunity for us. We became a leading player in just 18 months ago and we see even more opportunity in this area around some of our larger initiatives.

We have a strong road map in place for improving technologies in order to optimize relevance and matching capabilities in our core services globally. During the balance of this year, we will introduce important upgrades in areas such as advertiser and publishing self-service platforms, which we expect will substantially improve our offerings in both content match and sponsored search.

We also plan to offer new contextual targeting capabilities which would enhance our services both on Yahoo! and for small publishers throughout the Web. These initiatives are among the highest priorities within the Company and important investment in Yahoo!'s long-term growth.

asianguy



 
Msg#: 54 posted 9:35 am on Jul 23, 2005 (gmt 0)

Only naive publishers will think YPN will come out soon...

I was one before but not anymore....

Kept dreaming until you run out of patience, then you will start #*$!ing.

Kennyh

10+ Year Member



 
Msg#: 54 posted 8:14 pm on Jul 24, 2005 (gmt 0)

asianguy,

Care to expand on that?

You have consitantly dismissed YPN and Yahoo without ever providing any explanation or evidencet to back up your assertions.

fearlessrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 2:08 pm on Jul 25, 2005 (gmt 0)

When? These Yahoo guys show a marked propensity for over-caution, costing them million$. I've changed my mind and am sticking with G.

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 54 posted 12:25 am on Jul 26, 2005 (gmt 0)

These forums are dying and YPN killed its own forum. They created the buzz and then there is a very mysterious silance.

Of course we want them to take more time and release a better service, however, I think they should at least have the beta running already and allow more sites to participate, to discuss so they can learn our feedback from these discussions.

But, instead, I see more and more people being hopless and going away.

YPN I don't think the delay is in your interest. I think you should have the Beta available for the publishers.

Microsoft had the Beta for it's new search and learned so much from the searchers and webmasters, and then 3-4 months later they released the final product.

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 4:59 am on Jul 26, 2005 (gmt 0)

...three million years later. (and still no YPN)

foxtunes

10+ Year Member



 
Msg#: 54 posted 9:22 am on Jul 26, 2005 (gmt 0)

- - - Tumbleweed blows across YPAH forum - - -

Vural_Cifci

5+ Year Member



 
Msg#: 54 posted 7:08 pm on Jul 27, 2005 (gmt 0)

Yahoo is already testing it.

I would still question the types of ads and their relation to thecontent of the page. But this is at least a start.

[edited by: jatar_k at 7:25 pm (utc) on July 27, 2005]
[edit reason] no blog links thanks [/edit]

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 9:11 pm on Jul 28, 2005 (gmt 0)

"- - - Tumbleweed blows across YPAH forum - - - "

...and the sound of a lonesome wolf howling in the distance.

Broadway

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 12:23 am on Jul 29, 2005 (gmt 0)

I've repeatedly stated on the Adsense forum that I couldn't wait to give some pages to YPN when it comes out. I still will if and whenever it does come out just as a means of diversifying income but things are going so well for me with Adsense these last few months YPN would really have to be a spectacular program for me to give them very much traffic. Maybe this delay is helping them improve their program but having announced that the program was coming and now really dragging their feet, they are loosing face and momentum with publishers big time.

foxtunes

10+ Year Member



 
Msg#: 54 posted 7:20 am on Jul 29, 2005 (gmt 0)

"...and the sound of a lonesome wolf howling in the distance."

- - - - Vultures circle above.....Then drunk old geezer staggers into view....."It be comin' boy.....YPN be comin!...." - He says pointing earnestly at a dusty road, before stumbling into a deserted saloon.....Ennio Morricone's "A Fistful of Dollars" theme tune begins to play - - - -

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 4:18 pm on Jul 29, 2005 (gmt 0)

Foxtunes, sounds like a good movie script so far.

We could name the movie with a title variation from one of eastwood's spaghetti westerns.

"The good, the bad, and the ugly" could be turned into:
The promised, the late, and the ain't gonna happen.

"A fist full of dollars" could be:
A search engine full of fading hopes

"A few dollars more" could be:

A few million years more (don't wait up, we'll leave the light on)

alwaysthinking

5+ Year Member



 
Msg#: 54 posted 2:34 am on Jul 30, 2005 (gmt 0)

For those doubters that want some evidence that Yahoo will be implementing their own contextual ad program soon:

I present "Exhibit A"

Here's a very interesting referral that I saw in my logs on Date/Time: 7/28/2005 1:32:46 PM (with a previous visit on - Date of Last Visit: 7/26/2005 5:28:04 PM)

[lccmtools.corp.yahoo.com...]
p%3A%2F%2FwwWebmasterWorldebsitename.com&showads=SubmitQuery

(of course "mywebsitename" was in the place of "WebmasterWorldebsitename" ... but I think you get the drift)

Notice the "lccmtools","corp.yahoo.com" ,"cstest" and "&showads"

I've seen all types of traffic from Yahoo, but never anything like this... What else could it be except Yahoo testing their contextual ad program? I suppose they could have the page (my web site's front page) somehow framed like Ask Jeeves does, and their test script might produce whatever appropriate test ads they may have.

Naturally I couldn't connect to anything when I attempted to access the link in my browser... It must be on their internal secure network... my guess.

Quite a few months ago, like many others I suppose, I signed up for Yahoo! news updates on their contextual ad program - but have not yet received any information from Yahoo. I supplied Yahoo with this particular domain because it does rather well in Yahoo for relevant keyphrase searches, but has AdSense on the pages at the moment,

So that would be how Yahoo would know to run their tests on that domain's front page, if indeed that is what they are doing. Other than that, I'm just "reading into" the text in the link taht I see in my logs... pieces of text like "tool,corp.yahoo,test, & showads" ... what the HECK else could it be?

Has anyone else seen such a referral?

foxtunes

10+ Year Member



 
Msg#: 54 posted 7:34 am on Jul 30, 2005 (gmt 0)

"...A few million years more (don't wait up, we'll leave the light on)..."

Nice one :)

Maybe we can get Clint involved in finding what's happening with YPN. I'm sure Clint's subtle line of persuasion would be helpful in getting YPN released a little earlier:

CLINT: ".....Me and my .44 Magnum here are getting a little twitchy waiting round for you guys to roll out the YPN......I know what you're thinking.....did I fire six shots or only five? ....Feeling lucky geek?....."

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 5:03 pm on Jul 30, 2005 (gmt 0)

"Feeling lucky geek?....."

Priceless.

alwaysthinking

5+ Year Member



 
Msg#: 54 posted 6:35 pm on Jul 30, 2005 (gmt 0)

ownerrim - HA! Goood One & Yes I am feeling Lucky at the moment because my pimary web site is back in Google after being totally deleted for 2 days...

I just stumbled upon that stratnge Yahoo referral link in my logs when searching for clues as to what went wrong with my sites in Google...

So go ahead.... "make my day"

Jesse_Smith

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 54 posted 7:10 pm on Jul 30, 2005 (gmt 0)

What's the definition of 'very soon'?!

alwaysthinking

5+ Year Member



 
Msg#: 54 posted 9:56 pm on Jul 30, 2005 (gmt 0)

incrediBILL has a good theory:

[webmasterworld.com...]

incrediBILL - SES in San Jose next month would be a good place to announce it

INCREDIBLE call incrediBILL!

Search Engine Marketing & Optimization
Returns to San Jose August 8th-11th 2005

That would be a perfect time & place for Yahoo to make an announcement about the much anticipated implementation of their contextual ad program for small web site publishers.

mhhfive

10+ Year Member



 
Msg#: 54 posted 10:52 am on Aug 1, 2005 (gmt 0)

what new products have been announced at an SES conference? I've seen a few predictions in the past of various things that "would" be announced at SES... but the predictions haven't turned out to be true. So I call "crying wolf" -- though I guess technically, as soon as I call "crying wolf" -- the wolf will actually appear. :P

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