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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Back to AdSense
not enough advertisers, poor targeting

 8:04 pm on Apr 21, 2006 (gmt 0)

I'm back to AdSense. Maybe it's just the niche, but the majority of ads YPN served up had almost nothing to do with my site. In comparison to AdSense, there also seemed to be very few advertisers participating. Maybe in a few more months, YPN will be more competitive to AdSense. Hope so, as I'll certainly be giving YPN another trial (or two) then.



 11:34 pm on Apr 21, 2006 (gmt 0)

i hear u. ypn is killing me when it comes to targeting. i really hope targeting gets better over time. i think ypn is great but targeting makes me frustrated sometimes because i want to build out my network but targeting holds me back. im rooting for them to get this right. i am sure they will. it still is in beta and im sure patience is my bestfriend right now in regards to the ypn. overall ypn is great in my book. u cant get mad at yahoo because of the fact that their publisher network is still in beta.


 10:19 am on Apr 22, 2006 (gmt 0)

For me, i will ask myself.

Which brings in more revenue for me, then that company is the one to stick with.


 2:05 pm on Apr 22, 2006 (gmt 0)

Guys yahoo still Beta, and try switching to Adsense and you will see that you will make about the same as if it was yahoo bad days,

I will stick it out cause yahoo good days are 1000 times then adsense great days :)


 2:41 pm on Apr 22, 2006 (gmt 0)

I admit targeting is poor, ctr is low but you know with this bad targeting and low ctr i am making 10 times more what i was making with AS. You should move to AS if your concern is not earnings but high ctr and well targeted ads.

I will stick with yahoo because my concern is earnings. :)


 3:11 pm on Apr 22, 2006 (gmt 0)

> I will stick with yahoo because my concern is earnings. :)

I don't doubt that there are some publishers (like yourself) earning more with YPN than with AdSense. Unfortunately, that wasn't my experience - in fact, it was just the opposite.


 3:37 pm on Apr 22, 2006 (gmt 0)

I switched majority of my sites to adsense 1 month ago. I only have couple of low performing sites with YPN and I don't have the intention of moving them to Adsense. I gain nothing out of that.

If you subject BAD TARGETING to your visitors for a long time, even though the payout is "good", you run the risk of having visitors who never click your ads in the future.

Visitors like targeted ads that benefit their web experience. They don't appreciate irrelevent topics and annoying ads.


 12:30 pm on May 1, 2006 (gmt 0)

It must be the niche matter since YPN is still much younger than Adsense


 3:27 pm on May 1, 2006 (gmt 0)

> It must be the niche

Well I'm not sure about that, though it's certainly a possibility. I don't know how many advertisers YPN has on board, but if what I saw on my site is any indication, it doesn't look like they have nearly as large a pool to draw from as AdSense. Hopefully that'll change over time.

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