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Yahoo Publisher Contextual Advertising Network Forum

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Problems with YPN
Why i'm unhappy with YPN
Shurik




msg:1577677
 5:55 pm on Apr 19, 2006 (gmt 0)

What's with the Blocked URL list. It is still not working. The ads from the list keep showing up here and there. It looks bad as if you are not in control.

My Block URL list is almost full. For every URL I blacklist I get 2 more. Please give us negative keywords so we can filter them out in bulk.

And why many ads start with the advertiser's locality. "Atlanta Widgets…", "Boston Widgets…" especially since when buying these widgets online it make no difference what city they come from. If this improves advertiser's conversions it definitely lowers my CTR. I don’t want those ads. Please give us negative keywords to block them.

Why when I switch to AdSense my CTR doubles despite the fact that you and them have the same advertisers? It feels odd that those very same advertisers use good ad copies for AdSense and crappy ones for YPN.

The first month YPN paid hefty. Because of that you bought my loyalty for few month but now it is wearing thin. Please do something about it.

[edited by: Woz at 1:46 am (utc) on April 20, 2006]
[edit reason] Tidying Up. [/edit]

 

MediaSpree




msg:1577678
 1:36 am on Apr 20, 2006 (gmt 0)

It is quite interesting that similar ads with adsense and YPN have such drastically different CTR. (with adsense being considerably higher) Is it that people "trust" google ads more? Is it the font? That being said my CPC with yahoo is higher. I don't know what to do!

Shurik




msg:1577679
 4:23 am on Apr 20, 2006 (gmt 0)

MediaSpree, the advertisers are pretty much the same. The widgets are also the same. The ads are not the same. For some reason YPN's ads are not as good as AdSense's. The CRT is a good measure. And we are talking 2K uniques a day, 25k impressions (robots excluded) so it should be statistically accurate.

Also one more request for the YPN team. Please allow us to block root domains in addition to individual URLs (just like google has it). At least one undesirable advertiser that I know of has as many subdomains as there are cities in US. I cannot possibly block them all.

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