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Yahoo Publisher Contextual Advertising Network Forum

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How long to get set targeted ads
I set some yesterday and they still aren't right

 9:19 pm on Apr 15, 2006 (gmt 0)

How long does it take Yahoo to switch to targeted ads once you set it? Some of mine are doing great but some that I put up a couple of days ago are still not showing the kind of ads I've set targeting too.

I'm trying to give Yahoo another chance. Targeting has always been the big problem.

Maybe I'm misunderstanding how Yahoo targeting works. It looks like some of the time the ads are targeted and sometimes they are not. Is that how it works?



 11:29 pm on Apr 15, 2006 (gmt 0)

Targeting is still a problem for us, even when the page is targeted to one subject and has relevant content. Occasionally, the ads will target within an hour or so, but we have pages that have been up for a week and still have completely irrelevant ads. The tageting tool doesn't work for us, either, although I know it does for others. Overall, targeting seems to be hit and miss, but when the ads are relevant, they do better than AdSense.


 3:21 am on Apr 16, 2006 (gmt 0)

So would it be better to take off the Yahoo targeted catagories and see how I do with natural targeting?

I'm willing to give it a week then I will put one site back on AdSense. Not that it earns a lot but I hate to be losing the money. I'll keep giving Yahoo a try on a couple of low traffic sites.

I'm just wanting to give Yahoo a chance as I don't want to put all my eggs in the adsense basket.


 2:56 pm on Apr 16, 2006 (gmt 0)

That's exactly why we use YPN on a couple of small sites, so we don't rely on AdS as much. We do better without the targeting tool. I'd go with the natural targeting and give it a few days, maybe just trying a few pages a day to see how they target. That way you don't lose as much if it's not working. Generally, too, the CTR is not as high with YPN but the payment per click is higher, so it all evens out.


 3:10 pm on Apr 16, 2006 (gmt 0)

I have found if you have a lot of copy and keywords the open targeting works pretty well as long as the subject is contiguous. If you have low word yield then the assigned categories work better.

If you are having targeting problems after about 3 days call them and they will look into it. They answer the phone pretty fast and are very pleasant and looking to help.


 6:43 pm on Apr 16, 2006 (gmt 0)

They are all articles and are plenty long so I will try taking the targeting off and see what happens. Thanks for the help.

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