How long does it take Yahoo to switch to targeted ads once you set it? Some of mine are doing great but some that I put up a couple of days ago are still not showing the kind of ads I've set targeting too.
I'm trying to give Yahoo another chance. Targeting has always been the big problem.
Maybe I'm misunderstanding how Yahoo targeting works. It looks like some of the time the ads are targeted and sometimes they are not. Is that how it works?
Targeting is still a problem for us, even when the page is targeted to one subject and has relevant content. Occasionally, the ads will target within an hour or so, but we have pages that have been up for a week and still have completely irrelevant ads. The tageting tool doesn't work for us, either, although I know it does for others. Overall, targeting seems to be hit and miss, but when the ads are relevant, they do better than AdSense.
That's exactly why we use YPN on a couple of small sites, so we don't rely on AdS as much. We do better without the targeting tool. I'd go with the natural targeting and give it a few days, maybe just trying a few pages a day to see how they target. That way you don't lose as much if it's not working. Generally, too, the CTR is not as high with YPN but the payment per click is higher, so it all evens out.