Welcome to WebmasterWorld Guest from

Forum Moderators: open

Message Too Old, No Replies

Flaws in YPN's current algo

Flaws in YPN's algo

3:13 am on Mar 13, 2005 (gmt 0)

Junior Member

10+ Year Member

joined:Apr 1, 2004
votes: 0

The current contextual algo is not giving enough weight to the title tags, h1 (et al) tags and other such indicators of what a page is truely about, this allows for a single string to dominate the evaluation of context.

In my limited testing of YPN ads (not on properties I own) the ads were too easily dominated by a single term. The whole page could be about poetry (or some other low-end niche) and a single mention of a larger niche (not necessarily a higher paying one) would dominate the ad serving.

This will need to be addressed before it goes live or the CTR won't be as good as AdSense.


Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members