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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Recieved call from YPN and cleared up a mystery
finally told about going international
ann




msg:1574220
 10:50 pm on Mar 9, 2006 (gmt 0)

And the news is not good.

Guy told me the reason they haven't gone international is quite simply because advertisers, so far, are only paying for ads to be shown in USA and they have no idea when they will go international.

Everything else about 3rd quarter etc, according to him, is only unfounded rumor.

I told him I have 2 websites poised to add ypn but not until they go internatioal as I am not quite up to speed on the aps to do it with.

 

buckworks




msg:1574221
 10:54 pm on Mar 9, 2006 (gmt 0)

If advertisers are paying for ads to be shown in the US, then what ought to matter is where the site's traffic comes from, not where the site's owner happens to live.

ann




msg:1574222
 10:57 pm on Mar 9, 2006 (gmt 0)

I'm sure that is already taken into consideration as the clicks from us and foreign are monitored.

johnblack




msg:1574223
 11:07 pm on Mar 9, 2006 (gmt 0)

'Participants of the program must have a valid U.S. Social Security or Tax ID number.' Yahoo Quote

I do not have either of these since I live outside the US. Therefore I cannot apply for YPN, yet my website is in English and majority of traffic is from the US.

Wlauzon




msg:1574224
 12:57 am on Mar 10, 2006 (gmt 0)

"'Participants of the program must have a valid U.S. Social Security or Tax ID number.' Yahoo Quote

If that is true, then they will never get our business. I am not in the habit of giving out my SS number.

garyr_h




msg:1574225
 1:29 am on Mar 10, 2006 (gmt 0)

Wlauzon, you give out your SS OR business ID for tax purposes only. You have to do the same thing for Adsense as well.

GoldenHammer




msg:1574226
 2:33 pm on Mar 10, 2006 (gmt 0)

If that is an international site that receiving more than 70% traffics from US, would Yahoo consider the site for YPN?

sailorjwd




msg:1574227
 8:21 pm on Mar 10, 2006 (gmt 0)

"are only paying for ads to be shown in USA "

Actually they are paying for ads to be shown to foreign visitors. The question is do they want their ads shown outside the US.

I'm a Yahoo advertiser and I want my ads shown outside the US just like I want my Adwords ads shown outside the US.

Don't believe what Yahoo reps tell you. Must of them don't know ANYTHING and the rest of them make it up - but they are all very nice :)

yosaid




msg:1574228
 10:30 pm on Mar 10, 2006 (gmt 0)

YPN reps are a bunch of novices and I wouldn't put too much weight into what they tell you.

YPN must go international if it wants to be a player in this game. It is just pure economics.

i_am_dhaval




msg:1574229
 8:21 pm on Mar 10, 2006 (gmt 0)

Can really ypn not going international like adsense?

FTFlash




msg:1574230
 12:41 am on Mar 11, 2006 (gmt 0)

At this point, it's all speculation. Don't believe anything that anyone here tells you. Only Yahoo decides when/whether they go international. So, just sit tight and hope for the best.

FTFlash

ann




msg:1574231
 7:18 am on Mar 11, 2006 (gmt 0)

Just reporting what an employee of YPN told me so believe it or no, doesn't matter one way or the other to me.

I told him I couldn't block foreign traffic so I have it on a couple of low impression pages just to reserve my membership until it opens up and he said that was fine.

boplicity




msg:1574232
 2:21 pm on Mar 11, 2006 (gmt 0)

This all goes back to what I believe is a major flaw in the yahoo/overture system. In order for an advertiser to buy ads in multiple countries, they need create a seperate account for each country...!

jetteroheller




msg:1574233
 4:15 pm on Mar 11, 2006 (gmt 0)

advertisers, so far, are only paying for ads to be shown in USA

So simply, Yahoo has no advertisers outside the USA.

When they have even no advertisiers in other english speaking countries, it will take at last years until they can expand in other languages.

jetteroheller




msg:1574234
 4:16 pm on Mar 11, 2006 (gmt 0)

they need create a seperate account for each country

And Yahoo wants to be really a competitor for AdSense?!?

sugarrae




msg:1574235
 1:00 am on Mar 12, 2006 (gmt 0)

The thing to keep in mind is that the person on the phone was most likely a customer service rep and not someone who actually calls the shots as far as their intetrnational decision making. I'm not doubting what the CS rep told Ann, just saying that those in need of international contextual ad services may not want to completely give up based on one CS rep's understanding of things. ;-)

wileystudios




msg:1574236
 2:27 pm on Mar 12, 2006 (gmt 0)

I am sure that Yahoo is going to open up the international market for they will not be able to compete with Google unless they do. I think they are smart not to open the beta up beyond the USA untill they get their system working better and at least have the ad targeting quality of Adsense. I heard all the horror stories when Adsense first came out and local US ads where showing up all over world. Hard to buy and use US car insurance in Italy. I have had my frustrations with YPN but I think Yahoo will get their act togther and give us publishers a very competive product. We need to remember it is the advertisers that really pay us and they need to know that their money is well spent.

Endurer




msg:1574237
 1:21 am on Mar 13, 2006 (gmt 0)

"Yahoo! is expanding its distribution network to include you."

This is what I read at yahoo publisher's page. They have somehow modified the SS part in the registration form which makes it possible for outside USA publishers like myself to apply.

The question remains, with traffic limited to the united states are they really willing to expand themselves? Had this been a c-class PPC network, It really could have made sense for itself. But Yahoo, which is believed to be the upcoming counterpart to AdSense, is no way near it.

They have to expand their network and that even quickly, it seems like another marketing campaign. We are well aware of what google does before launching any of it's product. They put it to beta and create interest with invitiation based registrations.

The point to notice here is that Google Inc,. innovates those products (they are not replica's). Yahoo, on the other hand is competing Adsense in the contextual advertising business. If advertiser's are who pay for the clicks, then publishers are who make those clicks happen. Publishers are the driving-wheel of any ad network, no matter how big or small.

Last but not the least, an empty pool catches no fancy.

ps: Pardon me for the grammatical mistakes, I'm not proficient with the English language.

Kennyh




msg:1574238
 12:03 pm on Mar 13, 2006 (gmt 0)

Endurer - The application states quite clearly at the top that you muxt have a US SS no. or Tax ID to apply. However, bizarrely, there is a question in the form that has an option of 'no' for whether you have a US SS no. or Tax ID.

Endurer




msg:1574239
 8:35 pm on Mar 13, 2006 (gmt 0)

Certainly yes, though it still serves no logic to why they are giving it a 'yes/no' option.

wyweb




msg:1574240
 11:25 pm on Mar 13, 2006 (gmt 0)

Certainly yes, though it still serves no logic to why they are giving it a 'yes/no' option.

Can you spell B-E-T-A?

Endurer




msg:1574241
 10:49 pm on Mar 14, 2006 (gmt 0)

Can you spell B-E-T-A?

Beta doesn't give you the liberty to clearly state 'no non-USA advertisers' with a yes/no option at the bottom. Does it?

wyweb




msg:1574242
 8:28 pm on Mar 15, 2006 (gmt 0)

Beta doesn't give you the liberty to clearly state 'no non-USA advertisers' with a yes/no option at the bottom. Does it?

And I imagine eventually that'll be fixed. It's incorrect. During beta testing things that are incorrect get fixed.

Beta does give them that liberty. I mean I'm sorry but it does...

Endurer




msg:1574243
 2:35 am on Mar 16, 2006 (gmt 0)

thank you for the clarification mate :-D

Fall




msg:1574244
 3:28 pm on Mar 23, 2006 (gmt 0)

I heard from someone at yahoo - and I'm sure that this is a reliable source - that they are planning to go worldwide later this year. Off course, plans can change, so you never know.

Heartlander




msg:1574245
 10:35 pm on Mar 27, 2006 (gmt 0)

I guess my the recent addition of YPN to one of my travel sites was a bad call then, huh?
Seriously!

So with all the neat targeting options they have for travel related ads, if I want to continue I need to learn how to block Int'l visitors from seeing the YPN ads?

I don't think so......
Back to Adsense.
The affiliates are making me the real money anyway...LOL

sugarrae




msg:1574246
 10:50 pm on Mar 27, 2006 (gmt 0)

>>>I need to learn how to block Int'l visitors from seeing the YPN ads?

If you do a bit of searching online, you'll find a lot of blogs with the way to serve up adsense to international visitors while serving YPN to Americans.

Heartlander




msg:1574247
 2:27 am on Mar 29, 2006 (gmt 0)

Wonderful!
Thanks so much.
That might have been the way to do it originally regardless of their latest decision.

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