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YPN vs. Adsense? This is what i thought...
asianguy




msg:1576837
 11:00 am on Jun 29, 2005 (gmt 0)

Most rejects from Adsense would apply for YPN as the last resort. However, I dont think the current Google's publishers will dump Adsense for YPN.

My guess is that they will just experiment YPN on another page and compare which one can deliver and monetize better.

For me, Yahoo is moving too slow to regain their dominance. They're not creating a buzz unlike Google. There's nothing new with Yahoo, everything is the same and old as what i can see.

This is so stunning but Google has dwarfed Yahoo in terms of market value, traffic and advertisers base. It's so shocking when you think that Yahoo was the pioneer in search engine.

That fact that it's taking them too long to launch the YPN would just mean something that they dont have many advertisers base to be distributed to small partners.

I was an advertiser with Yahoo(Overture) and they didnt do well for me.

I am an advertiser with Adsense, and I am doing great.

 

AbsintheSyringe




msg:1576838
 3:12 pm on Jun 29, 2005 (gmt 0)

I completely agree with your point of you.

Yahoo IS becoming stale, I was so excitet about the whole thing and now ... dont even care if they release it or not.

I dont think I'm going to ditch google just like that, once YPN is released I'll try it on few sites see how it goes. I think YPN will pay much more then google, because of advertisers fees with overture.

Let's face it, overture is dead, if this thing doesnt pull it soon, whole thing is dead.

Erku




msg:1576839
 4:40 pm on Jun 29, 2005 (gmt 0)

I agree with you guys.

I think YPN slows down too much. They created the excitement and now there is nothing and not even an update. It's like slaming on the face. At least YPN could give out some hint or some update so those who signed up to that email least could feel respected.

Now, I kind of became cold to this thing because the Buzz died.

Tropical Island




msg:1576840
 6:18 pm on Jun 29, 2005 (gmt 0)

Don't know if you folks are Over advertisers or not however this just about sums up the whole operation.

Interfaces that are slooooow!
Software changes or updates that they install that don't work for days afterwards.
Arbitrary decisions about ad copy that changes the meaning of the ad.
Questionable practices as to what is search and what is content.
Questionable partners for their content product.

It almost seems like a rudderless ship.

I have no great expectations that their new YPN product will be run any different.

I will, like the rest of you, devote one of my sites to a test run to give them the benefit of the doubt but my expectations are not high.

I also have a feeling that with their past history on minimum bids that they will not be going overboard on how much they share. I would be surprised if it was more than AdSense. The whole company philosophy doesn't lean in that direction.

Erku




msg:1576841
 7:02 pm on Jun 29, 2005 (gmt 0)

By the way have you noticed that MSN AdCenter Beta is already ready? Although it's not active in all the market areas, but at list the site is ready. Now they are ahead of YPN.

Please report if it's active in your area. I am in South of USA and it's not active here.

bakedjake




msg:1576842
 7:06 pm on Jun 29, 2005 (gmt 0)

Questionable partners for their content product.

Is that a gripe about AdSense or Overture?

ownerrim




msg:1576843
 9:54 pm on Jun 29, 2005 (gmt 0)

you have to wonder about a company that comes up with something like sitematch.

Tropical Island




msg:1576844
 10:13 pm on Jun 29, 2005 (gmt 0)

Is that a gripe about AdSense or Overture?

I do fairly well with AdWords content and I am also an AdSense publisher.

There is no comparison between the junk that Over has out there in terms of overall percentage compared to AdWords.

Also as Over/Yahoo still doesn't have a viable publisher program in place it's not even a fair comparison.

The content junk that Over has and the sites it calls "search partners" are indicative of their general philosophy.

Lord Majestic




msg:1576845
 10:16 pm on Jun 29, 2005 (gmt 0)

It's so shocking when you think that Yahoo was the pioneer in search engine.

They never were a search engine -- they were a directory, pioneers but prime time for directories ended some years ago.

Broadway




msg:1576846
 12:18 am on Jun 30, 2005 (gmt 0)

Now that you mention it, Yahoo served Google SERPs until just a year or two ago.

bakedjake




msg:1576847
 3:04 pm on Jun 30, 2005 (gmt 0)

Also as Over/Yahoo still doesn't have a viable publisher program in place it's not even a fair comparison.

They do! It's just not open to the public, and has pretty stringent requirements. They have both a content and a search product.

YPN will be open to the public. But their existing publisher products will stay as well.

AdSense publisher

I know of several people personally that are receiving tens of thousands of dollars in refunds per month from Adwords because of really bad Adsense sites. You may have great sites, TI, but there is a LOT of crap out there.

The content junk that Over has and the sites it calls "search partners" are indicative of their general philosophy.

You mean like MSN?

Most rejects from Adsense would apply for YPN as the last resort.

Gut feeling: YPN will be more limited in scope and better policed than Adsense.

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