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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
YPN - a nice little earnings management tool for yahoo
wsp9




msg:1576163
 1:50 am on Mar 3, 2006 (gmt 0)

They and adsense too give the small web publisher no transparency into how earnings are figured and can adjust percentages at whim in order to meet income targets - a great tool to satisfy investors/wall street. Their revenue has undoubtedly gone up since starting ypn as has google's with adsense. It's the only part of their business they can adjust as needed to instantly increase their earnings. Must be nice to be the one carrying the stick.

 

wyweb




msg:1576164
 2:52 am on Mar 3, 2006 (gmt 0)

Must be nice to be the one carrying the stick

That's why I always carry a stick.

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