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Forum Library : Charter : Moderator: open Yahoo Publisher Contextual Advertising Network Forum
would like to improve CTR Improve the CTR % and earn more revenue shawon91 msg:1575259 3:35 pm on Feb 27, 2006 (gmt 0) Hi!
I am new in YPN and my site CTR is only 1.5% and normally below 1.5%. Could you please suggest me how i can improve the CTR? How can i earn more revenue from my site?
thanks in advance. Any input would be highly appreciated.
<Sorry, no personal URLs. See Terms of Service [ webmasterworld.com]> [ edited by: tedster at 2:14 am (utc) on Mar. 4, 2006]
garyr_h msg:1575260 6:28 pm on Feb 27, 2006 (gmt 0)
First, you aren't allowed to post URLs on this forum. So it will be changed soon by a mod, please read the TOS (the links at the bottom of the page) you were kindly asked to read before you signed up, it'll save you and the mods a lot of time in the future.
Second, 1.5% is VERY HIGH for YPN. I see usually a 0.2%-0.4% when the site generally gets a 4%+ CTR on Adsense. So 1.5% with YPN is extremely high.
There isn't really much more you can do without enraging your visitors.
jameswross msg:1575261 7:00 pm on Feb 27, 2006 (gmt 0)
I see 0.1 to 0.2% on a daily basis, I think I've only had ONE 0.3% day since october...
ember msg:1575262 12:22 am on Mar 4, 2006 (gmt 0)
Trying out YPN but am curious why the CTR is so low? Do the ads not match the content well? Jay718 msg:1575263 1:43 am on Mar 4, 2006 (gmt 0)
shawon is the epc fairly high? FTFlash msg:1575264 2:58 am on Mar 4, 2006 (gmt 0)
The CTR is low because YPN is in beta and Yahoo hasn't fine-tuned out the contextual targetting system yet. It is okay, but it pales in comparison to Google's advanced targetting system.