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Yahoo Publisher Contextual Advertising Network Forum

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Adsense competitor - The behavioral Yahoo
Freaking out over what this will do to our revenue
roycerus

5+ Year Member



 
Msg#: 45 posted 10:06 am on Jun 24, 2005 (gmt 0)

[marketingvox.com...]

I'm stilling freaking out over what this will do to our revenue. Went to check out the ads at [dogster.com...] and it was showing ads related to web designing and web hosting [something I work on and have searched for in the recent past!]

 

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 45 posted 10:58 am on Jun 24, 2005 (gmt 0)

For content rich sites the Behavioral ad is not really good.

For a site that has lots of pics and no content Behavioral is a very good thing to go for.

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 45 posted 12:36 pm on Jun 24, 2005 (gmt 0)

what the heck is a behavioral ad?

hyperkik

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 45 posted 1:21 pm on Jun 24, 2005 (gmt 0)

it was showing ads related to web designing and web hosting [something I work on and have searched for in the recent past!]

I got those ads too; the key difference being, I haven't searched for similar content. I also got weight loss ads, drug addiction treatment ads, credit card ads.... For me, it seemed somewhat random.

WSQuant

5+ Year Member



 
Msg#: 45 posted 2:23 pm on Jun 24, 2005 (gmt 0)

When I first loaded the page I got nothing but ads for financial publications, which I is a rather accurate given what I usually surf the net for, but after that I started seeing ads for orthapedic surgeons and dog care (maybe its a mix of behavioral and content).

It seems like the network would take some time to get a larger amount of user data to make the ads truely trageted based off of user behavior.

guru5571

5+ Year Member



 
Msg#: 45 posted 2:26 pm on Jun 24, 2005 (gmt 0)

I got those ads too; the key difference being, I haven't searched for similar content. I also got weight loss ads, drug addiction treatment ads, credit card ads.... For me, it seemed somewhat random.

I got the same groups of ads. Also got acne treatment ads

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 45 posted 5:52 pm on Jun 24, 2005 (gmt 0)

Are any of you folks blocking cookies?

If you aren't you should be.

How else would they be able to track you?

markus007

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 45 posted 2:03 am on Jun 25, 2005 (gmt 0)

I'm going to be joining the beta soon, and i have some friends in it already. Huge sites with millions of pageviews are used to getting 5 cents a click, if you display generic ads like credit cards and get $2.00 a click CTR is a moot point.. I think the contract with yahoo expires in august so that might be when they release the adsense clone and give revenuescience the boot....

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 45 posted 3:49 am on Jun 25, 2005 (gmt 0)

My inner voice also tells me that yahoo will start the adsense clone in August.

Any thoughts?

guru5571

5+ Year Member



 
Msg#: 45 posted 2:58 pm on Jun 26, 2005 (gmt 0)

Checked Dogster again today. The ads come up for a different type of keyword each time you refresh, but all the ads are very tight as far as being on a specific subject.

I checked the source of the page to see if they were dynamically changing based on any hidden content, but no.

So it must all be behind the scenes tuning.

I think Yahoo will definitely have an Adsense competitor based on the groupings of ads that show up together.

They are all very focused on something....keyword, behaviour, whatever.

fearlessrick

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 45 posted 3:28 pm on Jun 27, 2005 (gmt 0)

Went to dogster.com and all I saw were Google ads. Nothing related to Yahoo. What gives?

hyperkik

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 45 posted 5:29 pm on Jun 27, 2005 (gmt 0)

If you have Norton Internet Security's ad blocking feature on, and possibly other ad blocking software, it blocks the Yahoo ads but not the Google ads.

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 45 posted 6:33 pm on Jun 27, 2005 (gmt 0)

...it blocks the Yahoo ads but not the Google ads.

Another great reason to go with YPN over AdSense.

markus007

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 45 posted 6:28 am on Jul 1, 2005 (gmt 0)

Well from what i hear now this program is a complete failure. Of the 20 so called sites they say are running the ads i see only 2 sites. I've heard that some of the testers who dropped the ads were getting 1/8th what they were making on adsense.

hdpt00



 
Msg#: 45 posted 8:20 am on Jul 1, 2005 (gmt 0)

Dang, that is really too bad. Look like google adsense won't have to increase publisher percentage if Y! can't get with it.

freeflight2

10+ Year Member



 
Msg#: 45 posted 5:33 pm on Jul 1, 2005 (gmt 0)

markus: were these testers being paid less than their rsi-reports indicated?
We are seeing a 2x CPM over G on gallery and other high volume pages... once there is some form of content G wins again.

vorlon

5+ Year Member



 
Msg#: 45 posted 10:15 pm on Jul 8, 2005 (gmt 0)

I'm seeing "Ads by Yahoo!" running on my Flickr page.

Doesn't Google, er, OWN Flickr?

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