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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
About YPN, Earnings, and International Traffic.
My honest point of view.....
gordele




msg:1573712
 9:46 pm on Feb 19, 2006 (gmt 0)

Hello Guys,

Im here to share with you guys my taughts/point of view about YPN "glitches".

During the last days we all noticed a dicrease on the earning revenues on our YPN accounts, yes it was really great when we all use to have $3.00 per click for some untargeted advertisers, it was really good when a lot of us earned $1,000's per day! Now that yahoo decided to drop the earnings for publishers about 60% I still consider them a good company.

And here is why? most of us as publishers tried Google Adsense or other companies to earn revenue from our sites and when we heard Yahoo was launching a new program for publishers most of us decided to switch and give them a try to see how they worked for us. Let's be honest here, at leats I never expected to earn $3.00 or even $1.00 per click on my sites! They paid us a more than fair amount for our traffic and clicks! Comon guys, we all know that google adsense (which I consider a great program for publishers also) would never pay that amount of $ per click to the average publisher. At least on my point of view, YPN earned me twice as much of what I was making with Google adsense, and yes this was probably due to YPN trying to earn and get more publishers to sign up to their program.

The fact is that they paid publishers high figures at the beginning to earn our business, but we also knew that the revenue we were making with them was not going to last forever, it was just not logical and it wasnt making sense to me. We should consider the revenues we made with them at the beginnings a gift from them and a welcome to their program.

After the earnings decreased on a high %, my word is I will stay with them. Im a loyal YPN publisher now because all the great things they have gave to me, monetary and support wise.

They have an excellent support team, they are polite and always there for us, the revenue even after their last revenue cut is still great, plus wer all have to consider they are still in beta, which means we all agree and should know that the program is not 100% perfect now and that we are beta testers of their program.

I think all the YPN publishers should stay loyal to them for now that they are experimenting some glitches and cut on revenues. My own experience is that they have been great to all the publishers and that we shouldnt be giving them a bad name now that they are cutting off revenues and experimenting some glitches.

Stick to YPN for now! They have been great to us, just make the maths and see what you eraned with them before making any negative statements.

This is just my point of view of curse and my 2 cents about them,

:) Have an excellent sunday guys and let me know what you honestly think?

 

GeeWhizzler




msg:1573713
 11:36 pm on Feb 19, 2006 (gmt 0)

Loyalty comes from trust and is directed from someone who is asking for that trust.

Reading your message is like telling everyone to accept what has happened. Go ahead and keep lowering the bar of expectations. Seems like that bar continues to drop ever since most of us joined YPN from the start.

What does that say about how YPN conducts its business? To lure you in and then squeeze you over time?

Based on my statistics in server logs and what YPN is reporting, the latest is a reporting "glitch" of which is questionable.

Until I see reports of full recovery, I'm sticking to Google.

wyweb




msg:1573714
 12:13 am on Feb 20, 2006 (gmt 0)

Stick to YPN for now!

And if your CPC falls to 2 cents a click (for example) will you still be singing that song or does your loyalty have a price tag after all?

gordele




msg:1573715
 12:22 am on Feb 20, 2006 (gmt 0)

I agree with the loyalty and everything.

But we have to understand the rates we got at the beginning was just a business strategy to capture publishers attention. It was expected that someday we will no longer see $2.00 clicks anymore.

I would agree if they were paying us $0.02 per click, yes. But this is not happening yet.

But honestly guys, do you really expect to still get paid $2.00 per click? We all know that is far for happening now.

Google pays on most keywords $0.05 most of the times, and in some cases $0.02, yahoo is still hanging at the high $0.50 for most keywords.

All Im saying is that we should at least give them some time to improve and test. Thats why we agreed on being beta testers, and I think we should be testers the whole way. After they go out of beta then we can deicde which one is best.

garyr_h




msg:1573716
 12:31 am on Feb 20, 2006 (gmt 0)

Gordelle, I haven't been getting $2.00 clicks... ever.

I couldn't care less what the CPC is. It could be 1 cent for all I care. At the end of the day the number I look at is the eCPM and the total earnings. That's all.

For the past week or so my eCPM has been 30 cents. 30 cents! come on. Even with banner networks I'm gaurenteed at least 75 cents.

Before the eCPM was around $1.50 or $2. So this is a HUGE drop. Granted YPN was having troubles, that is very low.

Nobody would stick with YPN if they were seeing consistant 30 cent eCPM. And this isn't exactly a forum site either, it's content.

I really do hope YPN recovers for me. Yahoo has been good for my website in both traffic and earnings for the most part over the past 4 or 5 months. I just hope it continues.. If not, I wouldn't think twice about switching to another advertiser.

There is a difference between sticking with them for a few days because things might get better than sticking with them because they were good to us for a few months.

The web is ever changing and the economy is survival of the fittest. If YPN is meant to be then it it is meant to be. We shouldn't stick with them just because of the past. Think of the present and the future.

Key_Master




msg:1573717
 12:41 am on Feb 20, 2006 (gmt 0)

I'm happy with both Yahoo and Adsense but I would shift more advertising in Yahoo's direction if they offered EFT and made payments in 30 days or less.

GeeWhizzler




msg:1573718
 12:43 am on Feb 20, 2006 (gmt 0)

Are you a lamb that is willing to get slaughtered? Do you like your site being devalued as you speak?

Yahoo is in the business of attracting eyeballs. Your site as well as millions of others are stealing away the stickiness from their portal. Search and directory companies don't put up web infrastructure if they cannot capitalize on visitors converting to ad revenue.

Don't ever rule out the possibility that you are siding with your own competitor!

Key_Master




msg:1573719
 12:52 am on Feb 20, 2006 (gmt 0)

My loyalty ends with my wallet, which is the only competitor I ever side with.

GeeWhizzler




msg:1573720
 1:07 am on Feb 20, 2006 (gmt 0)

Well said Gary.

All I care about is earnings at the end of the day.

If targeted ads are suppose to increase click through, why aren't we seeing it? From my perch, its been a failure from a publisher's perspective and takes up valuable page real estate. From an advertisers perspective, it creates potential for bad clicks and ad campaigns that aren't reaching my target. From YPN's perspective, they can't create the impetus to induce clicks.

What if YPN improved targeting? Does that necessarily mean you will be earning more? No. As the ad broker, YPN has full control to make more by taking more of the lions share.

This is why every publisher should not give in and reduce their expectations because you are being owned.

Why would an advertiser want to pay a premium just because you, the publisher, can target them? Shouldn't it be the other way around? Of course.

A widget advertiser doesn't want his ads showing up on a gadget website. At some point, someone at YPN has to make the call of whether your chosen ad category is appropriate for the advertiser.

Think about it.

gordele




msg:1573721
 2:38 am on Feb 20, 2006 (gmt 0)

but thats what Im saying, from all of the choices we have out there as publishers, yahoo is still the one paying us the most! YPN is paying more than google adsense, still after they droped earnings a few days ago.

and guys dont tell me this is not true, try clicksor, adsense, searchfeed or any CPC companies and you will see im not wrong, im staying loyal to YPN because they are still the best choice out there, at least for my market.

garyr_h




msg:1573722
 3:07 am on Feb 20, 2006 (gmt 0)

gordele, that's the problem. They aren't. For the past week or so Adsense has been paying more for many of us. The 'glitch' which you spoke of did exactly this and it hasn't exactly recovered.

Sarah stated that the glitch is now fixed, but my earnings have improved 0% today.

That's not exactly fixing something.

Now if I wake up tomorrow and my earnings show differently, I'll be impressed, but so far this past week YPN has shown me nothing to stay with them.

Banning people who show ads to non-US visitors, major decrease in earnings, unreliable ad inventory, lack of choices within the control panel for alternative ads (such as a place where we can put a url to show that page within the javascript instead of just a color, like what they have), and lack of communication.

Did I just say lack of communication? Yes.

Sorry to disappoint you YPN and some members here, but not everyone wants to speak on the telephone with a representative whenever there's a simple problem.

I would rather just be able to open up Thunderbird and see their response. It's more conveniant for many of us. And those who have clients would probably say the same.

Why tie up the phone lines talking to a YPN representative when a client is trying to call or when you need to talk to your client.

I have never gotten an answer by email from a YPN representative. I have sent over 5 emails and nothing! A few days wait would be better than this.

I can't say Adsense is much better. Infact, I'm not. For the past week Adsense has been much better earnings wise, but that's all. I have only received maybe two or three responses from them by email, with many more not. But their control panel and stability, yes it's stable at least somewhat, is much more reliable.

As I said earlier I will stick with YPN for a little longer, and perhaps even when/if I do turn to Adsense I will be checking back in with YPN every now and then... but to stick with a company just because they were good to you a few months and stunk since? Please.

If you are making $50,000/year for two years, but then suddenly had to take a $30,000 pay cut, would you stick with them or go to a different company which will give you $40,000/year so you can feed your family and get that new computer you always wanted?

GeeWhizzler




msg:1573723
 3:54 am on Feb 20, 2006 (gmt 0)

Loyal? Your being their #*$!. You want to be treated like a bum sitting on a sidewalk with a tin can having pennies dropped in it when someone feels like it?

I have a hell of a lot more dignity than that.

gordele




msg:1573724
 5:37 am on Feb 20, 2006 (gmt 0)

GeeWhizzler there is no need to be rude here.

I was just giving my point of view, and in my case I consider I still make more with YPN than Adsense itself.

Of curse that could be me only.

Now Gary, my experience with their (YPN) support has been great so far, emailed them 4 times and I got a response in less than 24 hours. Plus its always nice to know you can call them and talk to a real person when needed.

One of the big complaint with the adsense program is the lack of support. we all wished they have a phone line where we can call and talk to real person other than a robot answering with caned emails.

However, Im on the publishers side also, and my personal point of view is that YPN is not that bad after all. Yeah, I agree they have to improve on a lot of aspects, but they are doing a good job so far/

The only problem I see ith them, is the baning accounts for international traffic. They could easily filter that traffic and save the ublicher a hassle.

my 2 cents and personal point of view

GeeWhizzler




msg:1573725
 6:09 am on Feb 20, 2006 (gmt 0)

It wasnt meant to be rude... it was sarcastic to the light of the situation for the majority of us. You chose to be the one to stand on the soap box telling everyone to be loyal to YPN. Instead, we shot the messenger.

To use the argument that "I just get paid more with YPN than Adsense" has no significance to me. It says nothing of if you are getting paid fairly (and even paid).

How long have you been on this program Gordele? A few months? If so, thats not long enough to be standing on a soapbox. I've seen many newbies into the program come in here saying the same thing, only to find their earnings and cpc start to drop.

These last 4 days were not normal and in my case I base it on a few quarters of performance. That is why we are voicing our discontent.

Also notice that YPN never communicated with its customers while they were having problems. And now, after we voiced it, they publicly made disclosure. I say that is getting somewhere, don't you? ;o)

sailorjwd




msg:1573726
 12:11 pm on Feb 20, 2006 (gmt 0)

Drop the conspiracy theories - they get you nowhere.

I'm 100% sure (IMHO) that all the CPM/EPC/CTR changes we see with both Y and G having nothing to do with an intent to screw anybody.

Both Y and G have been a rollercoaster ride from the beginning (for many of us). Initially Y had unbelievable click values on my site (Oct, Nov) then dec was a slight slowdown followed by a crash around Jan 9th. Now EPC is at a near all time high for me (this morning is incredible).

Slight changes in targeting algorithm, advertiser budgets/focus, ad system glitches, internet glitches, adwords changes, overture gliches can all wreak havoc with our earnings.

Create more useful content and sleep well knowing the Y and G love you and don't want to mess with your heads - that's Google search's job.

GeeWhizzler




msg:1573727
 5:50 pm on Feb 20, 2006 (gmt 0)

publishers the past 4 days are not getting paid like they were. 80% reduction in earnings and yahoo has gone on record to say that the earnings we made fri-sat is what we were supposed to get - even with the confirmed "glitch". you willing to accept that?

drop the conspiracy theories?

Maybe you should read the "earning stuck again" thread because most are getting screwed again today, if not the past 3 days. what matters is now, not the past.

have you bothered seeing what was accomplished since yesterday? if it wasnt for me and a few others SPEAKING UP, you would continue to sit there getting nowhere:

1) official public announcement ypn had a problem on their end this weekend
2) ypn main site used as a means of cummunicating problems for all publishers, not just WebmasterWorld readers
3) overturerep/yahoosarah confirmed
4) continued ongoing feedback from yahoo
5) further statements of official ypn problems on the record

and what have you done?

garyr_h




msg:1573728
 6:07 pm on Feb 20, 2006 (gmt 0)

I was one of the very first people to get accepted into YPN. I have been in since September and have seen steady earnings up until Feb. 14th.

By steady I mean steady... Each day of the week had a mark where they would hit constantly. I could pretty much tell how much I was going to make by the amount of traffic I was receiving.

However since Feb. 14th, the only thing I can say is that I'm NOT even going to hit $10 with a good content site that gets 20,000 page views/day. Infact, on Valentine's Day itself the site got 60,000 page views with only $15 in earnings. Yep, how crap is that?

I don't think it's a conspiracy or what-not, but I am making A LOT less money. There's something wrong with this.

gordele




msg:1573729
 6:40 pm on Feb 20, 2006 (gmt 0)

GeeWhizzler, Im not a newbie on this business. With yahoo so far 4 months, almost since they started the beta program. and with google used they program for almost a year.

I totally agree with you that the last 4 days were not normal, my earnings drecreased about 70% on my case, but the did recover a little bit on sunday.

my point here is that the amount of money we were making at the beginning was way to high, a lot higher of what we expected and I bet you never expected to make $3.00 per click ever! I mean lets be honest!

and yahoo paid those amounts to get publishers attention and we all figured out that at some point they will drop the earnings to a logic point.

I agree with you GeeWhizzler, they never communicated with us about this glitch until they saw we all started complaining about it, you have a point there. and that was wrong.

one thing I have for sure, they are a huge & reputable company and they wont screw us in the way of cheating us out of our money. what I think is happening here is that maybe when they just started they were paying a 100% to us per click, now that they have gained some publishers and got their name out there, they are cutting off the earnings to maybe to 65% for us. and now they are keeping some for them. when they implemeted the new codes on their system something went wrong for 3 or 4 days and that were we say our dicrease on earnings.

Im not really sure what is going on with ypn either. but I consider we should stick with them for a couple of weeks, give them some time to work the glitch and maybe we will see some improvement?

sailorjwd




msg:1573730
 12:34 am on Feb 21, 2006 (gmt 0)

Please note that there is no system-wide drop in earnings. Some folks, like me, are experiencing all time highs. Today will be the highest revenue day.

It will likely rotate back to you as it falls for me.

I believe the glitch they talk about was slowness in the delivery of ads and stats upkeep - not a low revenue issue.

drshields




msg:1573731
 12:06 am on Feb 22, 2006 (gmt 0)

gordele- I have also suspected that Yahoo was passing on 100% of the revenue to the publishers, just to get going. I highly doubt that it would go down to 65% however... I would suspect that it would be closer to the 78.5% that google (purportedly) pays its publishers.

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