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Yahoo Publisher Contextual Advertising Network Forum

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YPN Publishers Speak Up!
GeeWhizzler




msg:1573527
 6:50 am on Jan 25, 2006 (gmt 0)

I'm putting this out there to get a sense of how we publishers are doing with YPN.

Note:
Please refrain from responding to these questions if you get less than 5000 ad impressions a day IN SUM of all your websites.

1) Were you a publisher who started out with high CPC, and high eCPM in the first two months making earnings above that of Adsense everyday?

2) Has your earnings dropped significantly off those highs (60% or more)?

3) Is your CTR% all over the board in a random chaotic manner over the last few months?

4) Was any day out of the last two weeks one of the worst earning days since you joined this program?

5) Do your high SERP pages on Yahoo! indexes go down the next few days when you switch to another ad provider?

6) Do the YPN ads in your high SERP pages stay at the same category no matter what you do to retarget?

7) Have you seen cases when the number of clicks have gone up on your site and you actually got paid less for those clicks than you were getting days ago?

8) Has your ad impressions increased and you are getting paid less?

9) Have you added websites to your YPN account since you joined the program? Did you see your performance get worse as you did this?

10) Have you seen "cloaking" of ads? That is, when you log into YPN you get YPN cookies stored on your system, and then go into your website to see the correct targeted ad show up? Then when you remove all cookies, you go back into your website only to see mistargeted ads?

11) Are you still using YPN?

 

GeeWhizzler




msg:1573528
 6:55 am on Jan 25, 2006 (gmt 0)

1) First few weeks stellar earnings, CPC, eCPM but poor CTR%. CTR% today is the same as it was the first few weeks.
2) Yes, some 60%
3) Yes, and in a targeted ad system I would assume it would be more stable. Range all over the place.
4) Yes
5) Yes
6) In some pages, yes
7) Yes
8) Definitely yes
9) Yes, yes
10) Yes
11) Yes, but have moved majority back to Adsense

Rodney




msg:1573529
 7:01 am on Jan 25, 2006 (gmt 0)

man, that's a lot of questions, but here goes :)

1) yes

2) no

3) no

4) no

5) no

6) no

7) yes, but this could be for a variety of reasons (different ads, different advertiser bids/budgets, etc)

8) no

9) yes. no.

10) no

11) yes

percentages




msg:1573530
 7:13 am on Jan 25, 2006 (gmt 0)

>please refrain from responding to these questions if you get less than 5000 ad impressions a day IN SUM of all your websites.

1) Were you a publisher who started out with high CPC, and high eCPM in the first two months making earnings above that of Adsense everyday?

Yes!

2) Has your earnings dropped significantly off those highs (60% or more)?

No!

3) Is your CTR% all over the board in a random chaotic manner over the last few months?

No. But I deal in a seasonal subject, which is very low between Thanksgiving and New Year. I've seen a drop, but now it is coming back. Happened every year for the last 6 years, so this is not unexpected!

4) Was any day out of the last two weeks one of the worst earning days since you joined this program?

No, they are good right now, but I'm seasonal and this is the start of my season.

5) Do your high SERP pages on Yahoo! indexes go down the next few days when you switch to another ad provider?

I have great SERPs on Yahoo. Most of my convertable traffic is from free Yahoo! It has no correlation to any type of external promotion!

6) Do the YPN ads in your high SERP pages stay at the same category no matter what you do to retarget?

Yes!

7) Have you seen cases when the number of clicks have gone up on your site and you actually got paid less for those clicks than you were getting days ago?

Not really! It varies, but so does the content, so does the quality of traffic. To blame Yahoo isn't something I'm about to do!

8) Has your ad impressions increased and you are getting paid less?

Nope. Same old, same old!

9) Have you added websites to your YPN account since you joined the program? Did you see your performance get worse as you did this?

Nope: Added sites yes, performance drop.....nope!

10) Have you seen "cloaking" of ads? That is, when you log into YPN you get YPN cookies stored on your system, and then go into your website to see the correct targeted ad show up? Then when you remove all cookies, you go back into your website only to see mistargeted ads?

>problems happen? What is yours?

11) Are you still using YPN?

Yep!

wyweb




msg:1573531
 9:06 am on Jan 25, 2006 (gmt 0)

1) Were you a publisher who started out with high CPC, and high eCPM in the first two months making earnings above that of Adsense everyday?

Absolutely. Earnings were staggering.

2) Has your earnings dropped significantly off those highs (60% or more)?

Yes. On some days the drop is as much as 75%

3) Is your CTR% all over the board in a random chaotic manner over the last few months?

No. CTR has remained fairly consistent. It's EPC that's going psycho on me.

4) Was any day out of the last two weeks one of the worst earning days since you joined this program?

No. My worst day was New Years Eve. It was expected and I had ample time to brace for impact.

5) Do your high SERP pages on Yahoo! indexes go down the next few days when you switch to another ad provider?

Don't know. Haven't tried it yet. Operative word being "yet"

6) Do the YPN ads in your high SERP pages stay at the same category no matter what you do to retarget?

I haven't tried to retarget. I found the most appropriate category for my pages and left it alone.

7) Have you seen cases when the number of clicks have gone up on your site and you actually got paid less for those clicks than you were getting days ago?

Yeah. Sucks huh?

8) Has your ad impressions increased and you are getting paid less?

My impressions have been pretty consistent from day one.

9) Have you added websites to your YPN account since you joined the program? Did you see your performance get worse as you did this?

I have added one website. I have no idea whether this was the cause of my decreased earnings but I very seriously doubt it.

10) Have you seen "cloaking" of ads? That is, when you log into YPN you get YPN cookies stored on your system, and then go into your website to see the correct targeted ad show up? Then when you remove all cookies, you go back into your website only to see mistargeted ads?

No, but I know who really shot Kennedy and I've gotten drunk with Bigfoot before.

11) Are you still using YPN?

I am. In spite of all this I'm still making more than I was with adsense. At the end of the day only one figure really counts in my book.

Yahoo has made an adjustment in the revenue/profit share. It's plain and simple. They jacked it up through the roof so people like me would be blown away by phenomenal earnings when they first signed up and tell all their webmaster friends about it and now they're taking it back, or most of it anyway, and banking on the belief that we'll hang on, hoping for it to someday return. They should be ashamed of themselves. Sarah, you should be ashamed. Shame, shame, shame, I say.

If they keep whittling away at it they'll start losing publishers. Obviously, they'll notice this and maybe they'll make another adjustment. I don't see how they're going to gain any ground on adsense without some sort of edge and the only edge they can really offer right now is a better EPC.

Buckle up and hang on. Either that or get out and find another ride. That's my best advice.

iwl88




msg:1573532
 4:10 pm on Jan 25, 2006 (gmt 0)

1) Were you a publisher who started out with high CPC, and high eCPM in the first two months making earnings above that of Adsense everyday?

Yes, it started out very well in Nov and hit a peak on "Cyber Monday" before it started a slow and steady decline heading into the holidays. The new year started off very sluggishly and just as I was about to block some RON ads around the time of Yahoo's earnings report, the EPCs/CTRs started to perk up. It's surprising to see that the trend has continued up to this point in time.

2) Has your earnings dropped significantly off those highs (60% or more)?

Yes. While the EPC/CTRs have recovered to reach some of the normals days in Nov, it is still about half way from the peak days.

3) Is your CTR% all over the board in a random chaotic manner over the last few months?

I would say it's been more chaotic this month than previous months.

4) Was any day out of the last two weeks one of the worst earning days since you joined this program?

Yes, but it has recovered quite nicely.

5) Do your high SERP pages on Yahoo! indexes go down the next few days when you switch to another ad provider?

Unknown. My site gets purely typein traffic and I have not switched to another ad provider.

6) Do the YPN ads in your high SERP pages stay at the same category no matter what you do to retarget?

Unknown. I have not tried to retarget.

7) Have you seen cases when the number of clicks have gone up on your site and you actually got paid less for those clicks than you were getting days ago?

Yes. EPCs dropped dramatically at the beginning of the year, things have recovered so far.

8) Has your ad impressions increased and you are getting paid less?

Yes, but it's better now than it has been when the year started.

9) Have you added websites to your YPN account since you joined the program? Did you see your performance get worse as you did this?

No.

10) Have you seen "cloaking" of ads?

No.

11) Are you still using YPN?

Yes. Even though it has been a rollercoaster this month, it still better than Adsense as far as earnings go.

garyr_h




msg:1573533
 5:51 pm on Jan 25, 2006 (gmt 0)

A lot of these questions are silly and by knowing the answer no correlation can be made. Just because one day you get 10 clicks for $5 and another day you get 10 clicks for $2 doesn't mean that you are making any less for those ads. It could just mean that the people clicked on different ones.

We also, as Beta testers, have agreed to accept both the good and the bad. For every person who lost money over the past week, others have gained. It's all relative.

I had a three really bad days last week, but have since more than recovered. I don't know exactly what to blaim it on, maybe aftermath of MLK day, maybe people paying less for those days or maybe YPN was adjusting something. I just don't know. And neither does anyone else here besides POSSIBLY Yahoo Sarah and a few other elite members.

I am very satisfied by YPN, and although some days I have made less than what I would with Adsense, I am by far, overall, making twice as much, STILL, than what I was with Adsense.

(After saying this, I just hope that what I have said holds true and my earnings don't drop again today/tomorrow/the rest of this month).

Wiley




msg:1573534
 12:59 am on Jan 26, 2006 (gmt 0)

I would answer all the questions but the real answer to all the questions except the last one is "IT IS A BETA" and the last question is "I Make More Money with YPN than Adsense". Hopefully this answers all the questions.

Tapolyai




msg:1573535
 3:08 pm on Jan 26, 2006 (gmt 0)

I have to say, yesterday I was freaking out.

I got a call from... YPN. Yes, little ol' me - with less then 100 unique visitors a day, got a call to wish me good luck and if I had any concerns or issues so far...

Told them to check out WebmasterWorld.

And I am switching some other pages to YPN because of their call.

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