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Yahoo Publisher Contextual Advertising Network Forum

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Anyone have relevant YPN ads?
Are we spoiled by Adsense?
fredw




msg:1576781
 6:04 am on Jan 19, 2006 (gmt 0)

Is anyone seeing any kind of relevance on their YPN ads? I've been with YPN for several months, and nothing I do seems to make a difference, all I get are the RON ads. I even tried adding the manual targetting, then all I get are those ads, and no category is close enough for my sites.

Are you seeing relevant ads on your YPN? Can you sticky me your URL? I'd like to see what YPN looks like when it's working right... Thanks.

 

garyr_h




msg:1576782
 6:27 am on Jan 19, 2006 (gmt 0)

Block the RON ads and use the targetting. That's the only way it worked for me (mostly anyways... new RONs show up, but for the most part it's good). Still low CTR though.

fredw




msg:1576783
 3:07 pm on Jan 19, 2006 (gmt 0)

I did block the RON ads. They *never* went away.

I did add targetting. I never got any ads except the manually targetted ads (which never quite fit my site).

Wiley




msg:1576784
 3:18 pm on Jan 19, 2006 (gmt 0)

I would call YPN and let them know. I had one page that would never target and always got the RON ads. I called and now they are looking into it. The funny thing is it is only one page in the whole site (300+ pages). It would not even let me target a category, it would just give me the RON ads. The rest of the pages are improving each day as more ads become available and the YPN targeting improves.

Broadway




msg:1576785
 3:36 am on Jan 22, 2006 (gmt 0)

Where do the YPN advertisments come from? Isn't there any association with YPN and Overture?

I've tinkered with giving some of my pages to YPN's ad blocks. At first it was just the low paying keyword pages. The ads weren't very on target. I wasn't expecting much.

Then I gave them a money keyword page. Out of the entire skyscraper block only one ad is on target. My asumption is that this is the only advertiser they have for that type of product. What gives, where are the advertisers?

How could Google have gotten things so right right out of the blocks and YPN can't even get their shoe laces tied?

JollyK




msg:1576786
 5:24 am on Jan 22, 2006 (gmt 0)

I pretty much seem to only have targeted ads in the sections where I use their ad targeting feature. Unfortunately, there are not sufficient ad targeting sections to properly target everything, so, yes, I do get a lot of crud ads.

I've suggested a couple more sections to them, but I doubt anything will come of it in the near future.

I think I'm spoiled by Adsense. :-)

JK

shallow




msg:1576787
 12:29 pm on Jan 22, 2006 (gmt 0)

I use AdSense, Chitka and YPN at my site.

However, since I started using YPN about 1 1/2 months ago, my AdSense revenue has dropped and the revenue from YPN has far from made up the difference. I only have one site and replaced some Google Ads with YPN.

My YPN click-through rate averages .9%, for AdSense it's 3.5%. The low click through rate didn't seem to matter much when YPN paid more per click than Google, but they don't any more.

I do target YPN but, at this time, they just don't deliver enough ads that match my content. For some, that may not matter but it does on my site. If I put two YPN ads on a single page, some of the ads are often repeated in each.

Any suggestions?

Broadway




msg:1576788
 7:05 pm on Jan 24, 2006 (gmt 0)

Some threads here talk about poor YPN targeting but doesn't the unending presence of RON ads served by YPN suggest that they simply have no other inventory to offer?

As I mentioned above, I gave YPN a money keyword page. In my industry this is THE keyword that makes the most money. (Historically) on my Adsense pages I've had strip out every reference to this keyword (such as across site linking) on pages covering other topics, because even a minor mention of this keyword in text would cause Adsense just to show ads for it, not ads "on target" for the real content of the page.

So on the page I have given to YPN, out of a large skyscraper ad block only a single ad is directly on target for this keyword, the other ads are not.

This to me means that they simply have no advertisers for the money keyword (which is beyond comprehension to me). Because if they did we'd both be making money.

Wiley




msg:1576789
 7:46 pm on Jan 24, 2006 (gmt 0)

Well I wish it was just advertising inventory but I have a page that always shows RON ads. I cannot even get the category targeting to work on this one page. The other 282 pages of the site have no problem with targeting. The website is about Santa Fe, NM and the page that is stuck is Santa Fe history. I think YPN still has some bugs and there has to be something on the page that stops them from crawling the page. I have emailed them about the problem and they have it on their list to look at. I recommend you do the same if you have pages that get only RON ads.

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