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Yahoo Publisher Contextual Advertising Network Forum

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YPN Link Units
I wish Yahoo Creates Link Units too
Erku




msg:1577078
 3:11 pm on Jan 12, 2006 (gmt 0)

Are there any chances of YPN providing Link Units too?

Adsense link units work so great. I would give YPN more business if I had the opportunity of running Link Unites.

 

berto




msg:1577079
 6:08 pm on Jan 12, 2006 (gmt 0)

In all likelihood, YPN doesn't have anywhere near the number of advertisers that Adsense has. With four or five link unit categories and up to ten links per category page, that's up to 40-50 advertisers per Adsense link unit.

Many times, the Adsense link unit advertisers are way off-target. People here often complain (and rightfully so) about YPN ads being off-target. If you think that conventional YPN ads are off-target, I think you would see YPN link units being much more so.

I would be surprised if we see YPN link units anytime soon. I'd love to be proven wrong, because that is my preferred ad type.

phidentity




msg:1577080
 6:11 pm on Jan 12, 2006 (gmt 0)

Does anyone know how many advertisers YPN/Overture has compared to Google Adwords/Adsense?

Erku




msg:1577081
 4:13 pm on Jan 13, 2006 (gmt 0)

I think YPN will pick up some business quickly, they lowered the minimum Ad budget to 5 dollars.

FTFlash




msg:1577082
 9:02 am on Jan 15, 2006 (gmt 0)

I agree. YPN Link Units would be awesome. I imagine they'll have something like this before coming out of beta.

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