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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
YPN Publishers. Please Read This.

 2:04 am on Dec 23, 2005 (gmt 0)

The last few weeks YPN has been serving up too many RON ads that have been terribly targeted to my website. I've read a few posts in this forum regarding this situation over that time frame as well.

YPN publishers, try this:

Clear cookies and visit your publishing website. For me, YPN puts up ads that are NOT targeted. That is, the cheap CPC ads.

Then, log into YPN to check your account. Then re-visit your website. I get YPN putting up the relevant targeted ads.

Anyone else get this behaivior?



 6:39 am on Dec 23, 2005 (gmt 0)

Ok I've had it.

YPN is cloaking ads. The ads *I* see are my targeted ads. What *visitors* see are entirely different and are low CPC ads.

I encourage all YPN publishers to run the test in this first message. If you find the same problem, we all are being SCREWED.

Very pissed off here!


 8:22 am on Dec 23, 2005 (gmt 0)

Sorry GeeWhizzler. I'm not experiencing this cloaking phenomenon at all.

In fact my ads are being targeted just like normal. "Normal" meaning the usual YPN mediocre targeting! ;)

we all are being SCREWED

Think about it. Why would Yahoo want to serve untargeted ads? It makes them less money, and it makes us less money, which in turn causes unhappy publishers.

In addition, Yahoo knows that most of the people who are running YPN ads are tech-savvy nerds -erhmm... I mean people, who would like catch on to this type of a gimmick.


 12:18 pm on Dec 23, 2005 (gmt 0)

These are the steps I took.

1) With browser open, remove all cookies, close browser
2) Launch browser and go to YPN and login. Several Yahoo cookies get created.
3) Go back to your site in same browser session
4) Very carefully note the ads on your home page.
Are they the targeted ads you specified?

5) Remove all cookies
6) Go back to your site
7) Note the ads on your home page.
Are the targeted ads or low cost CPC ads?

For me in #4 as a known YPN publisher:
I get the targeted ads shown

For me in #7 as a visitor:
I get low CPC ads that are nowhere near targeted

This has consistently been the case for the last 7 days which has caused earnings to fall. All this while my CTR has been up, CPM is up, traffic increased, and CPC has fallen.

I don't like what I see one single bit.


 1:54 pm on Dec 23, 2005 (gmt 0)

Interesting scenario you're suggesting GeeWhizzler...

Makes me really glad I gave up the hard drugs...


 2:11 pm on Dec 23, 2005 (gmt 0)

Wiz, a different test you could try is to view your site with two different browsers. Use MS IE and Firefox at the same time to see what comes up (the other browser will have different cookies in its cache).


 2:29 pm on Dec 23, 2005 (gmt 0)

I don't have the patience for deleting cookies but in different browsers the same ads show.

But something is going on because ctr has dropped in more than half.


 8:28 pm on Dec 23, 2005 (gmt 0)

Just tried your "test" GeeWhiz and the ads are untargeted with YPN cookies and without. So, from what I gather, what you are experiencing must be an isolated phenomenon.


 3:36 pm on Dec 26, 2005 (gmt 0)

I think you're being a bit harsh on him. Read his first post. He was asking his friends at WW to try it. He probably wanted to verify if it was universal or just him.

I believe he got the results he reported. What caused it to happen to him is another thing entirely. Who knows. This thing is in beta.

Nothing wrong with sharing info even if ultimately it turns out to be wrong or not universally applicable.


 9:01 pm on Dec 26, 2005 (gmt 0)

Conspiracy theory?

Why would I waste my time posting this? It is observed behavior and one of which I wanted to know if others were getting the same thing.

It still continues to happen on my sites and has been for the past several weeks. It explains the reason why my CPC has dropped during that time period.


 9:41 pm on Dec 26, 2005 (gmt 0)

Wholly. I have the same problem and thanks for bringing this to my attention. I have been trying to figure out why my YPN revenue was going down the drain.

This is going to turn out the biggest scam in the advertising business.

Bloggers should write about this cookie scam. This is totally unacceptable and very stupid of YPN to screw us publishers like this.


 11:22 pm on Dec 26, 2005 (gmt 0)

I'd just like to know why Yahoo! thinks my fishing and hunting visitors would be so interested in Gay travel and Gay resorts.
Hey- to each his own, but my niche isn't really receptive to those ads in the least......
Hammering out sites in the Blocker now.


 3:11 am on Dec 27, 2005 (gmt 0)

I've got to check it out myself. Rev. went down a lot.


 4:41 am on Dec 27, 2005 (gmt 0)

I tried it, the same ads appear for me.

I've noticed a few things, I was worried for a few days as my revenue went down alot and the targeting was way off... however, the revenue is back up to normal and the targeting is back on.

I think you'll start to realize that the advertisers run out of budgeted money, and the higher paying (and often times better targeted) ads don't always appear on your site as a publisher.

I've noticed that in the morning, I have different (and generally speaking, better paying) ads, then I do at night; I would attribute this to the daily budgeted amount that advertisers specify.

It seems the locally targeted ads have TERRIBLE EPC, as I've noticed that when some of my reporting categories are filled with these, I'm getting like .30 cents or less per click...

It all works out in the end, if your specific Category that you selected isn't working out, try adding another one to your site (that is semi-related to your content) and I think you'll find that with a variation of categories, along with a combination of good stats tracking you'll earnings will be semi-consistant.


 4:42 pm on Dec 27, 2005 (gmt 0)

Looks like a recovery today. Not sure if it's related to what you say, but it is entirely possible.


 5:19 am on Dec 31, 2005 (gmt 0)

This is going to turn out the biggest scam in the advertising business.

Bloggers should write about this cookie scam. This is totally unacceptable and very stupid of YPN to screw us publishers like this.

If I have a site about widgets, what incentive is there for YPN to show ads about widgets when I visit my site but my visitors ads about something other than widgets when they visit?

A "scam" is usually conducted for profit. How would YPN profit from people visiting a site about widgets by showing them ads about something else?


Sweet Cognac

 12:54 pm on Jan 9, 2006 (gmt 0)

Here is the phenomenon I am experiencing.

When a visitor enters the site, the page they land on has generally untargeted ads. But the more they venture into the site the more targeted the ads get.

For a while I was thinking Yahoo was doing this purposely, because it makes sense in a way. It would seem ads convert better if they are actually interested in your site and browse awhile, before they click to find more information or buy the product.

I don't expect visitors to click the ads on the page where they enter the site, I would rather that they click the back button.

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