If we have to implement this in our site, do we get rewarded from the clicks? They got to be kidding me about the $5K winning price, if we are not getting paid from the clicks. Thats a cheap chunk to entice people to sign up. Yahoo should give away at least $10K as part of marketing strategy.
Normally I would expect Yahoo to share the revenues fromt he clicks on the ads. However, since this is just the beginning I would assume that Yahoo will do it as the next step. Google has a search option in Adsense that generates good revenues.
I think Yahoo should hurry up and start capitalizing while there is the buzz and continue to build on this.