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Yahoo Publisher Contextual Advertising Network Forum

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Why YPN?
Too similar to AdSense?
digicamhelp

5+ Year Member



 
Msg#: 290 posted 11:05 am on Dec 5, 2005 (gmt 0)

I was accepted by YPN a few days ago and started placing an ad or two on my site. Then I got thinking, why spend all this time when AdSense is working for me. On most of my pages where I run Adsense, I have three ads. So if I start using YPN, it means I have to delete three ads in order to place one.

Does YPN offer any benefits over AdSense that it would be worth the time and effort? Thanks in advance for any insights or suggestions.

 

ganderla

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 290 posted 11:15 am on Dec 5, 2005 (gmt 0)

I personally and have heard several people say that the CPC is much greater with YPN.

I CTR with YPN is much lower than AdSense, however, The CPC makes it worth it for me. Right now I have about 33% of my site with YPN. I would have 100%, but IMO, the targeting on YPN is not very good.

In a perfect world, I would have the targeting of AdSense with the payout of YPN.

EVOrange

10+ Year Member



 
Msg#: 290 posted 11:45 am on Dec 5, 2005 (gmt 0)

You just need to run tests to see which works better for you. Perhaps even, YPN will work better on some pages vs Adsense and you may end up with a mix. It's good to have a balance.
However, for my niche, YPN has not been good. I have tried it twice now and the targeting is way off resulting in dismal ctr/ecpm.

EVO

digicamhelp

5+ Year Member



 
Msg#: 290 posted 12:04 pm on Dec 5, 2005 (gmt 0)

Thanks for the info.

I can already see that the YPN ads are not targeted well. :( My site is about digital photography so why in the world would I want telephone ads displayed? Not!

I'll give YPN a try on a few pages and see what happens. In terms of the large amount of time it takes to setup ads...I'm going to tip toe into the water instead of plunging right in.

ganderla

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 290 posted 12:47 pm on Dec 5, 2005 (gmt 0)

If the telephone ads you are taling baout are the Vonage ads, they are RON(Run of Network) ads. Just like PSA's but you get paid for them. I have heard that you can block them.

digicamhelp

5+ Year Member



 
Msg#: 290 posted 3:54 pm on Dec 5, 2005 (gmt 0)

I've been playing with YPN for a couple of hours. Targeting is so poor that I don't think I can use it. They gave me a number to call, and I will. Maybe they can offer some solutions.

mquarles

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 290 posted 8:00 pm on Dec 7, 2005 (gmt 0)

I love threads that start like this. To paraphrase, it sounds like you're saying "I'm too lazy to test things in my business as long as I can make a little money."

Keep it up -- more people like you help the rest of us make more money.

digicamhelp

5+ Year Member



 
Msg#: 290 posted 8:18 pm on Dec 7, 2005 (gmt 0)

>>I love threads that start like this. To paraphrase, it sounds like you're saying "I'm too lazy to test things in my business as long as I can make a little money."
Keep it up -- more people like you help the rest of us make more money. <<

I don't often get ticked off but you're obviuosly an odious, holier than thou, condescending jerk, mquarles. You have no idea how hard I work (and I do work hard) or how much money I make (and I do make money). If you don't like my questions, no one requires you to reply.

Thanks to the others who possess the intelligence to understand the true nature of my questions and were kind enough to reply with helpful information! It is very much appreciated.

nathanso

5+ Year Member



 
Msg#: 290 posted 10:12 pm on Dec 7, 2005 (gmt 0)

In my case, the poorly targeted ads and RON ads are a blessing as their CPCs are sky-high compared to the so-called well targeted ads that AdSense serves. My daily YPN earnings are 4-6X my typical AS daily earnings.

I think there is a bit of groupthink (or Google brainwashing) going on here. It has been drilled into our heads that content is king, focus your content, ads should exactly match the content. AdSense did a commendable job keeping their ads exactly on target with my site's rather narrow subject matter. But they completely ignored complementary and ancillary markets. There has been much written here on blocking YPN's RON ads like those from Vonage. My site is sports/recreation oriented and has nothing to do with VoIP telephone service. BUT.. those visiting my site most certainly make phone calls and stand to benefit from Vonage's service.

When I first set up my YPN account I forgot to block the RON domains. Earnings were fantastic. Then I remembered and added vonage.com and a few others. Earnings dropped big-time. So I removed the block on vonage.com and I'm again enjoying unprecedented earnings. As someone here on WW recently noted, Vonage is the leading spender on Internet advertising this year.

Get some.

berto

5+ Year Member



 
Msg#: 290 posted 10:24 pm on Dec 7, 2005 (gmt 0)

I've been playing with YPN for a couple of hours. Targeting is so poor that I don't think I can use it.

"A couple of hours" is insufficient time. You need to give it several days at least. YPN is slower than Adsense at "settling in." Patience is required.

Also, if contextual targeting is not good, you can override it using so-called Targeted URLs, where you can specify ad categories for up to 50 pages or directories of pages. So, for example, you specify to only show consumer electronics ads on a page or set of pages. This is a very useful option. (In theory. In actual practice it sometimes doesn't work too well, mainly because YPN has limited numbers of advertisers in some categories.)

So, if you also do Adsense, here are your choices:

--Adsense contextual (generally good targeting)
--YPN contextual (often poor targeting, but give it time)
--YPN categorical (generally good to okay targeting, but not as pinpointed as Adsense)

You have the best of three worlds.

digicamhelp

5+ Year Member



 
Msg#: 290 posted 11:39 pm on Dec 7, 2005 (gmt 0)

Thank you berto for the excellent advice.

"A couple of hours" is insufficient time. You need to give it several days at least. YPN is slower than Adsense at "settling in."

I didn't realize this at the time I made the original post. I emailed YPN about it yesterday and, to my surprise, they called me this morning. They made exactly the same point...said to give it some time.

if contextual targeting is not good, you can override it using so-called Targeted URLs,

I just discovered this last night and have been working on it today.

You have the best of three worlds.

So I'm finding out. btw, I didn't even know about YPN until a few weeks ago and applied last week. I was accepted just a few days ago. I know very little about it and that's why I'm here.

Thanks again for the help!

digicamhelp

5+ Year Member



 
Msg#: 290 posted 11:46 pm on Dec 7, 2005 (gmt 0)


When I first set up my YPN account I forgot to block the RON domains. Earnings were fantastic. Then I remembered and added vonage.com and a few others. Earnings dropped big-time. So I removed the block on vonage.com and I'm again enjoying unprecedented earnings.

I just removed the blocks after reading your post! :~ )

Thank you too, nathanso. The insights and experiences you've shared are very helpful and got me thinking outside the box!

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