wyweb
msg:1575150 | 1:49 pm on Nov 27, 2005 (gmt 0) |
I don't get the exact number of clicks until the following day - am I missing something here?
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NoLimits
msg:1575151 | 3:17 pm on Nov 27, 2005 (gmt 0) |
Yeah - my EPC is WAY up. Higher than ever with any network I've tried. Now if big daddy Google would give me my traffic back I could do something with it.
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FTFlash
msg:1575152 | 9:19 pm on Nov 27, 2005 (gmt 0) |
I haven't noticed any unusual trends.
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sirkei
msg:1575153 | 4:06 am on Nov 28, 2005 (gmt 0) |
Way down. Been going down since saturday
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nealw
msg:1575154 | 6:39 pm on Nov 28, 2005 (gmt 0) |
EPC is way up for me as well. It's just over a three fold increase. For me, this increase started on 11/25/2005 (late Thursday and Friday). Also, click through rates are down under 1% (about half) and ad relevancy 'on average' is down as well. That being said over the last 3-4 days I am earning more than ever. For the first day I thought it was an error and would be adjusted. But so far this trend is continuing. I run a regional travel site. I am still getting some ads for this region but also off target or general travel ads as well. I assume, at least, for the moment that these general ads have a higher CPC/bid which is generating these fantastic EPC's. Maybe Yahoo is taking a broader look at the keywords on my page instead of looking at the more regionally focused nature of each page. This is great for the moment but I have a suspicion that these fairly high EPC are going to go back down as ad relevancy increases...?
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wyweb
msg:1575155 | 8:13 pm on Nov 28, 2005 (gmt 0) |
I saw the same thing, or basically the same thing - non-targeted ads that had great EPC but generated fewer clicks. The simple fact of the matter is that the RON ads paid higher than ads from my own niche. I blocked them anyway, shooting for relevancy and an increased click rate as opposed to the higher paying fewer clicks. It's only been a week but CTR has doubled while EPC has decreased by only about 30%. Blocking those ads (non-relevant and RON both) was absolutely a smart move, at least for me. Again, it's only been a week but the numbers have been consistent each day.
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