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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
YPN Suggestion thread
let's compile one
Clark




msg:1577144
 9:59 am on Nov 20, 2005 (gmt 0)

I believe there are a couple Y reps watching, so let's try to offer some suggestion for them. I think with a couple of additions, YPN will equal what adsense used to. At least until it goes out of beta.

My suggestion:

I believe they have enough inventory, but are showing the top bids rather than rotating ads enough. What I'd like to see is that they register the IP Address or set a cookie, so when a user sees a YPN ad, the first time they get the top bidded ads, but then they start to rotate some of the lesser ones into the mix. A variety of ads helps get users to click.

Although I'm not a fan of Google's smart pricing and various secrecy policies, one thing that was smart of them was to force advertisers to focus on ad copy. If your ad generates more clicks, it should be better rewarded and perhaps cost less than the next guy, since it will generate more revenue. Unfortunately, it appears Google pockets those gains. But if Yahoo passes on the savings, they will gain more pages to YPN from people leaving Adsense.

 

mzanzig




msg:1577145
 4:17 pm on Nov 20, 2005 (gmt 0)

Just one suggestion: Get YPN rolled out internationally, please! ASAP. I had been invited to the US beta, but being from Germany I could not join.

garyr_h




msg:1577146
 5:39 pm on Nov 20, 2005 (gmt 0)

Clark I have a problem with your suggestion: Many visitors don't click on my ads until the 5th or 6th page they view, the same with many other sites. Some sites even take advantage of this and don't even show ads until the 5th or 6th page to get the attention of the visitor.

That being said, something should be done. One possibility (this might actually be done already) is for Y! to log the CTR and rotate on that. The highest paying ads while CTR is included for that site, not others... goes first then down the list. I believe that right now it is just highest paying first and CTR is not included into the formula, or am I wrong on this?

As for my own suggestions:

1) Still need editable Color Palettes.

2) Definately need Direct Deposit.

3) Better targetting (I know, they are working on it.)

4) Better email reponses. I have emailed the YPN team countless of times and have never received any return mail besides the automated number for my ticket. The only time I could get through is by phone, and with Dial-up, that is a pain.

5) I'm not 100% sure what it is, but something has to be done with the reporting categories. They seem too much of a hassle to view, create, etc. I need something easier.

6) I want at least a small hint of how many clicks make up the 'Daily Earnings.'

7) Definately NEED a sitesearch feature which has ads like Google Adsense Search.

8) YPN Links (a Yahoo! version of AdLinks). In fact, Yahoo, I love the 'Find Related Links' button (From Y!Q), if you could just give us THAT with paying us for the clicks on Ads, you would be my hero. You get double love from us then, giving name recognition to your search engine AND getting money from the ads displayed.

Clark




msg:1577147
 6:20 pm on Nov 20, 2005 (gmt 0)

I'm not saying they should drop the highest paying ads after the first view, just to rotate them with other ones a little more. Kind of how Google does it. There isn't enough variety.

linuxguy




msg:1577148
 10:33 pm on Nov 20, 2005 (gmt 0)

Please Yahoo, how about electronic funds transfers (EFT) for this christmas?

ann




msg:1577149
 3:21 am on Nov 21, 2005 (gmt 0)

a big to do is the targeting. When targeting has settled on one domain then you add a page from another domain instead of having to adjust the targeting on the new page it throws all of them for a loop and there are a dozen more different ads to block

At this rate either take care of the problem or give us unlimited adblocking.

Clark




msg:1577150
 7:18 am on Nov 22, 2005 (gmt 0)

I wonder if this would be feasible. If Yahoo determines that an advertiser looks to be relevant to a domain, if we could browse the list and approve or disapprove from the list, that would be excellent. Or maybe even associate advertisers to the categories yahoo provides (chosen by the advertiser).

Then we'd have the option to
A. opt in by default and select advertisers to disable on our site.
B. To select "premium" only, where advertisers that have been explicitly approved by many other publishers would be checkmarked. Or
C. to opt out by default, where we need to manually approve each and every advertiser.

While this can get complicated and issues would arise, some heavy work in this direction would be original and a direction to developing a true smart pricing where feedback from large groups of people involved in the system can vote.

garyr_h




msg:1577151
 7:22 am on Nov 22, 2005 (gmt 0)

Well one of our suggestions will come true. Yahoo! announced EFT in Q1 of 2006.

jahfingers




msg:1577152
 7:23 am on Nov 22, 2005 (gmt 0)

jensense reports y! plans "to offer direct deposit in Q01 of 2006." That's close enough to be considered a christmas gift.

jahfingers




msg:1577153
 7:25 am on Nov 22, 2005 (gmt 0)

Nice one Gary :)

garyr_h




msg:1577154
 8:39 am on Nov 22, 2005 (gmt 0)

Hehe jahfingers, only beat you by a minute. Actually I just finished reading it when I came here to post.

nisgav




msg:1577155
 7:48 pm on Nov 24, 2005 (gmt 0)

Any idea how long takes BETA time?

Rahu




msg:1577156
 4:38 am on Nov 25, 2005 (gmt 0)

YPN should be made available for all publishers from all countries and payout must be more than google.
also they shouldn't have double standards like adsense.

adsense says they won't server ads to a publisher that has adult content in their site, but they do accept adult sites as advertisers!

shrimp




msg:1577157
 2:56 pm on Nov 27, 2005 (gmt 0)

I want a way to block all RON ads , On my sites, blank space is prefered to totally off target, tackly looking repetitive ads. The appearance of these refinance type ads considerably cheapens the look of my site(s) and it is a huge bother to be on the continuous look-out for new RON advertisers.

Plus i cannot seem to get rid of the ftp one, i get errors every time i enter the complete url. If I cannot remove it, I will have to remove the YPN ad units I am experimenting with.

shrimp




msg:1577158
 2:57 pm on Nov 27, 2005 (gmt 0)

correction,. it is an ftd ad giving me fits...not ftp--

luki




msg:1577159
 4:22 pm on Nov 27, 2005 (gmt 0)

Completely agree. RON is killing YPN. I would prefer to have an empty space then showing these flower ads.

asp4bunnies




msg:1577160
 4:50 pm on Nov 27, 2005 (gmt 0)

I prefer run of network to blank space. Or maybe let publishers choose what they want to display instead?

Clark




msg:1577161
 6:05 pm on Nov 27, 2005 (gmt 0)

If you're getting flower ads then you haven't optimized Yahoo. I've found if you try different things, you will get good ads.

Ban all RON ads that appear too frequently. Even the ones that are tough to remove can be removed.

Try to Ad target.

Sally Stitts




msg:1577162
 9:53 pm on Nov 27, 2005 (gmt 0)

Then, how do you remove the ftd.com\ ads?
The backslash gives an error every time, when you try to block it.

Clark




msg:1577163
 5:40 am on Nov 28, 2005 (gmt 0)

Somehow I was able to remove it. Maybe because my targetting is different. Have you called the Yahoo phone number to ask them? They've been pretty helpful when I spoke to them.

Marcia




msg:1577164
 6:01 am on Nov 28, 2005 (gmt 0)

How about targeted ads, "contextually" targeted to the pages they're running on, or at least somewhat related to the site in some way, even just a little bit?

I've got a block of 2 adverts running on the homepage and one interior page of a site, first trying out this program, and the ads couldn't be farther away from the subject matter - for 5/6 days running now. They look so silly, I'll have to pull them altogether.

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