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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Targeting poll
Simple check on YPN relevancy
EVOrange




msg:1574405
 5:25 pm on Nov 15, 2005 (gmt 0)

Just curious to see where YPN is getting it right.

Format like this,
Site category:
Targeting:

Here's mine

Category: Wine/Food
Targeting: Dismal

EVO

 

ebuilder




msg:1574406
 6:04 pm on Nov 15, 2005 (gmt 0)

Dismal targeting could be related to your category. My targeting is in the money.

EVOrange




msg:1574407
 6:19 pm on Nov 15, 2005 (gmt 0)

That is exactly what I'm curious about.

And your category is?

EVO

berto




msg:1574408
 6:23 pm on Nov 15, 2005 (gmt 0)

Site category:
Targeting:

Targeting by site is too broad. How about targeting by site subcategories?

I am slowly, painstakingly testing YPN on carefully selected pages on my music site (only on pages where Adsense performs poorly). So far:

Using Ad Targeting (matching ad categories to specific page URLs), I am observing good ad relevancy in several areas (radio, event tickets, consumer electronics).

Using Contextual Matching, I am seeing too many (unblockable) florist, phone, and other RON ads for me to use it seriously anywhere. In my niche for my test pages, contextual ad matching is too hit or miss.

In general, I am thus far unimpressed with YPN ad matching. It probably has more to do with a limited supply of ad inventory than with any deficiency in their ad matching technology.

Compared to Adsense, YPN requires more micromanagement to achieve decent ad targeting. Hopefully, as more advertisers sign up with YPN, and when and if they sort out this RON ad filtering confusion, YPN will require less work to make widespread use of it worthwhile and effective.

ebuilder




msg:1574409
 6:24 pm on Nov 15, 2005 (gmt 0)

Too many to list. Primarily I build industry related websites. Financial, Banking, Investment, etc, etc.

newguy1




msg:1574410
 11:13 pm on Nov 15, 2005 (gmt 0)

These are my four major sites:

financial is 100% accurate
outdoor life is 100% accurate
music is about 30% accurate
travel is about 60% accurate

Edge




msg:1574411
 11:49 pm on Nov 15, 2005 (gmt 0)

Well, My targeting has been dismal. Today I finally put all the generic ads in my ad blocking. I am finally getting targeted ads.

frankybme




msg:1574412
 12:21 am on Nov 16, 2005 (gmt 0)

Can i ask which generic ads you blocked?

Powdork




msg:1574413
 12:45 am on Nov 16, 2005 (gmt 0)


Can i ask which generic ads you blocked?
Let me guess
vonage
lendingtree
nextag
ftd
florist
comcast
lowermybills

yosaid




msg:1574414
 2:36 am on Nov 16, 2005 (gmt 0)

Here is what I blocked.

clickdog
eharmony
lendingtree
lowermybills
mycashnow
nextag
orbitz
stuffedanimalfarm
vonage

My income dropped 50% after I made the blocks couple of days ago. I still have them blocked and I am hoping my income to rise again. I think these annoying ads pay good cash per click.

How much are these guys paying I wonder to appear everywhere.

JuniorOptimizer




msg:1574415
 11:35 am on Nov 16, 2005 (gmt 0)

In total dollars, Vonage was the internet's largest advertiser in October. The payout on their ads is good.

Edge




msg:1574416
 3:29 pm on Nov 16, 2005 (gmt 0)

I have blocked most of the advertisers indicated above. I actualy have some clicks now, Woo Hoo!

If this works, I might put them on another page.

So, 20,000 for AdSense and 1 for YPN.

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