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Yahoo Publisher Contextual Advertising Network Forum

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Better Targeting

 2:06 am on Nov 15, 2005 (gmt 0)

I almost gave up with YPN due to lousy targeting. Today, after changing some of my material on the index page of my site to focus just on the keywords I wanted, I am finally receiving targeted ads. I'll mention that I also took out anything other than those keywords from my metas, title and description. Thought I'd pass it along. I'll try it on my other site which is my bread and butter and stop back in to report the outcome.



 2:35 am on Nov 15, 2005 (gmt 0)

Yep, worked on the other site too. Still have one vonage ad in a 160x600 sky with the others being targeted. It's better than having ftd, florist.com, nextag and vonage taking over all the ad placement. I'm happy!


 12:32 pm on Nov 15, 2005 (gmt 0)

block the vonage ad, and you can get more targeted ads, however, less paying ads.


 3:05 pm on Nov 15, 2005 (gmt 0)

Vonage is a ron ad and you can't block it as far as I know. I've had it in my blocked ads list for 4 days now and it still keeps showing :) I remember reading somewhere that if Y determines that the ron ad is more cost effective than specific keyword phrase ads, they'll leave it and if not pull it. Guess I'll wait and see how it goes.

Sally Stitts

 12:48 am on Nov 16, 2005 (gmt 0)

I was plagued by Vonage ads on almost EVERY single page.
Yesterday, I blocked www.vonage.com and www.lendingtree.com and a few others.
Today, they are all gone.
Less than 24 hours.

So, like Judy Tenuta says, "Hey, it could happen".
Just another data point. I'm confident that my CTR will go up, but that the ads will pay less.


 1:33 am on Nov 16, 2005 (gmt 0)

Thanks, I sent YPN another email to clear up why vonage ads are still appearing on my sites. I've asked them to manually block them. Hope you're numbers go up soon... just in time for Christmas!


 11:34 am on Nov 16, 2005 (gmt 0)

I took $10 per day of AdSense ads and switched them to YPN. Payout is now $50. I'm just letting the vonage ads run.

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