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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Large CTR increase lately?
Followed with huge CPM rise
sailorjwd




msg:1575498		 1:40 am on Nov 9, 2005 (gmt 0)

Any one else notice a large ctr rise over the last couple of days? Mine is up 90% from a stable figure over the last several weeks.

Brief look at some of the ads suggests that improved targetting may be responsible.

 

perldiver




msg:1575499		 3:32 am on Nov 9, 2005 (gmt 0)

Oh, yeah, my YPN click throughs are WAY up! From zero to one!
Swebbie




msg:1575500		 8:35 pm on Nov 10, 2005 (gmt 0)

I'm seeing slowly but steadily rising CTR as their ad targeting improves. And man oh man, EPC is shooting way up. I was so used to about 10¢ per click from Google that this 70¢ per click at YPN has got me giggling like a drunk.
sailorjwd




msg:1575501		 8:38 pm on Nov 10, 2005 (gmt 0)

Nevermind...

Revenues have dropped by 1/2 today and by 1/4 yesterday/.. It was fun while it lasted. They likely got their targeting right since I was getting BIG $$$ for pages that shouldn't.

Gruntled




msg:1575502		 1:06 am on Nov 11, 2005 (gmt 0)

Revenues have dropped by 1/2 today and by 1/4 yesterday/.. It was fun while it lasted. They likely got their targeting right since I was getting BIG $$$ for pages that shouldn't.

But shouldn't better targeting result in more $$, not less?

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