homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
Forum Library, Charter, Moderator: open

Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Low Click through rate ideas
The reason for this...

 5:08 pm on Nov 8, 2005 (gmt 0)

I work with both YPN & Adsense. YPN continually has a lower click through rate(even when placed in the same positions as they adsense were), but higher payouts. I would love to see the click rate increase ...especially at some of these cpc rates! How can we help them figure this out :)

In my case:
1. The ads aren't quite "right on" targeted.
For example: if it were a bedroom decorating page they may display Feng Shui decorating advice & Dining room table pads or safety storage cabiniets. They have to do with decorating, but not for the page they are on.

2. Ad information is cut off and is not completely readable. Some ads give only 1/2 the information ( depending on how it is read...like
"Widget Mania...Widget expert does..." and that is it. Personally not enough information.

What do you think is causing the lower click rate?



 5:14 pm on Nov 8, 2005 (gmt 0)

The targeting is the only cause that I can tell. Same here. High EPC low CTR. I kind of like the to be continued ad format though. Hopefully we publishers will have more say in which ads show on our site. I have to believe they are working on this... It is nice that you can select category and subcategory..just wish there were more of both... We shall see...


 6:03 pm on Nov 8, 2005 (gmt 0)

I like also that you can select as well, but it doesn't seem to be as targeted as I would like. What I have found is on my site I have two seperate categories and they "site" doesn't all fall under the one category.


 7:15 pm on Nov 8, 2005 (gmt 0)

I am sure more will be added as they move ahead...

Global Options:
 top home search open messages active posts  

Home / Forums Index / Yahoo / Yahoo Publisher Contextual Advertising Network
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved