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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Dropping YPN when I hit $100.
No option to block "run of network" ads

 11:19 am on Nov 6, 2005 (gmt 0)

We are unable to block what YPN calls "run of network" ads, according to an email response I got from YPN.

Phone company, "pay day" type ads, mortgage, etc.

I love the fact that I can block ANY company's ads with Google AdSense for ANY reason.

I'll be dropping YPN in a few days when the single test page I tried hits $100 income, for this reason alone.

VERY low CTR due to my visitors being generally uninterested... and I know the ad inventory is there for targetted ads if they'd just allow me the control.



 7:15 pm on Nov 6, 2005 (gmt 0)

these "run off network" ads are basically the same thing as Google public service ads.. can you block PSA? No.

do you earn with google public service ads? No.

do you earn with yahoo "run off network"? Yes.

even if it yeilds lower ctr, at least you get paid when/if people click.. unlike google PSA ads.

i'd rather show an ad that can make me money rather than an ad wasting space that doesn't make me a penny..


 7:39 pm on Nov 6, 2005 (gmt 0)

You can block any RON using your URL filter.


 7:58 pm on Nov 6, 2005 (gmt 0)

If you can earn a 100 dollars off a single page with Yahoo even with RON ads, what's to complain about? I have made tenfold my adsense amount with YPN. Smart pricing across my account kind of killed my Adsense income!


 3:19 pm on Nov 7, 2005 (gmt 0)

Jenstar --

That was why I contacted YPN... the filter doesn't work on those.

My CTR is waaaay lower than AdSense for that page, and that is the only reason.

I guess my niche has few advertisers right now using Yahoo advertising.

I never see PSA's with Google! Highly competitive niche, plenty of advertisers. Suppose only a few have discovered Yahoo.

I am making much less on this page with Yahoo, but I still want the check before I quit. ;-)


 3:43 pm on Nov 7, 2005 (gmt 0)

There is no distinction made between RON and non-RON ads by the filter system. That means they are subject to any filters you set up.

You just have to make sure to exactly block the site host as it appears underneath the description.

For instance, to block the vonage ad, you must have www.vonage.com in your filter. vonage.com will *not* work, because the host below the description is www.vonage.com.

You can knock out all the RON ads this way.

If you continue to see RON after setting up the filter (after waiting for the changes to hit the front-end), then you've found a bug.


 7:11 pm on Nov 7, 2005 (gmt 0)

Ad blocking doesn't work very well. I've blocked tons of ads that are still appearing. Specifically florists.com and vonage. I just can't get rid of them.


 3:12 am on Nov 8, 2005 (gmt 0)

i got rid of the vonage adds, but I agree about the florist and ftd ads, they are still there after a couple days and I've blocked every url (including ftd.com/folder, ftd.comfolder, ftd.com/folder/ etc. w/ and w/out the www)

YPN needs a RON opt out option most definetely. Once you block a few of the RON adds you'll see a HUGE difference in the targeting. Or maybe the targeting is always good but the RON ads get the top spots.


 3:33 am on Nov 8, 2005 (gmt 0)

well our site host blocking feature is clearly very confusing and thus poorly designed.

to clarify, the site host blocking is always a domain name only, never a complete url. furthermore it's always an exact match to the domain name that appears below the description. so for example ftd.com/folder would never block any ad (hey, we should fix the interface so that it's not possible to input non-domain names, after all, DNS has a spec).

ok, everybody having problems blocking RON ads post a url for me where i can see the problem, then i can diagnose what's going on.


 5:07 pm on Nov 8, 2005 (gmt 0)

Hi All,

I too am having trouble removing this ad:


The ad that appears on my site shows a backslash instead of a forward slash in the url as indicated above.

I entered www.florist.com in the ad block filter but the ad still appears.

I have about 10 ad in on my block list and 9 of them are now gone with the exception of florist.com



 5:08 pm on Nov 8, 2005 (gmt 0)

dont put the www.
just florist.com


 10:20 pm on Nov 8, 2005 (gmt 0)

Got this email from Yahoo Customer Solutions Today

"please note that our system is unable to block our Run-of-Network/generic ads such as www.florist.com or www.vonage.com. We apologize for any inconvenience in this matter."

Just thought I post to clear up any confusion...



 10:34 pm on Nov 8, 2005 (gmt 0)

as i said, these ads are "default" ads, in that if there aren't any ads it will show the RON ads..

if you were able to disable these ads, then what is going to be displayed when there aren't any relevant ads, nothing?

i sure would rather have a RON ad than a blank spot without an ad..


 3:34 am on Nov 10, 2005 (gmt 0)

ok, i'm sorry customer service told you that, but they are wrong.

i'm the guy who wrote the server that blocks the ads. i can tell you with confidence that you are supposed to be able to block RON.

perhaps we're looking at a bug here.

so, YesMom and others, please post a url here that i can use to start debugging the situation.


 6:05 am on Nov 11, 2005 (gmt 0)

we can't post urls in this forum, they'll be taken down. I'm going to sticky mail you though. I can't block the florist or ftd ads.


 1:19 pm on Nov 11, 2005 (gmt 0)

Thanks, Warezio --

I'm trying the exact URLs with the www on the front. I'll sticky you if it doesn't work.

I got roughly the same sort of response from customer service.



 1:24 pm on Nov 11, 2005 (gmt 0)

Okay -- can't add the FTD url with the funny backslash to the blocked URLs list. When I try I get this message:

"There was an error saving your Blocked Domain List."

I am going to try blocking just the www URL for FTD, but I imagine this is the problem others are having blocking them since we can't block the exact URL given in the ad.


 1:27 pm on Nov 11, 2005 (gmt 0)

i sure would rather have a RON ad than a blank spot without an ad..

Just the opposite for me. Non-targetted ads contribute to the ad-blindness effect. Visitors seeing non-targetted ad train themselves to ignore ad blocks!

My first choice would be to have a full block of targetted ads... second choice would be to have ONLY targetted ads showing, no matter the amount.


 9:01 am on Nov 12, 2005 (gmt 0)

I was successfully able to block the "run of network" ads when I added the www.

And, for the record, PLENTY of well-targetted ads are showing up.

I don't think these RON ads were showing like PSAs at all. I think they were showing because they bid HIGHER than the targetted keyword phrases to be run "all over the network".

That is sure how it seems.


 11:43 am on Nov 12, 2005 (gmt 0)

Then it might be worth leaving them on: because they PAY MORE than the more specific ads.


 12:50 pm on Nov 12, 2005 (gmt 0)

Junioroptimizer: It may be that the YPN ads are ranked _only_ by bid price and not by CTR x bid price. If so, then untargetted RON ads will very likely have extremely low CTR's and earn far _less_ money than lower bid, but targeted ads.


 3:52 pm on Nov 12, 2005 (gmt 0)

do you earn with google public service ads? No.

Yes, because I can replace them with Amazon, chitika or other networks


 9:19 pm on Nov 12, 2005 (gmt 0)

Seriously, i am seeing vonage, mortagages ads on every page of mine. I just blocked it. FAQ says it might take a 1-2 days for the url to dissapear. We'll see how it goes.


 8:26 pm on Nov 14, 2005 (gmt 0)

You should be able to block RON ads, as warezio says. I know there was a bug in a few publisher accounts. But there are many who successfully blocked the RON ads.

When RON ads first launched, publishers were unable to block them, so I am guessing the support person you spoke with didn't know that it had changed.


 9:17 pm on Nov 14, 2005 (gmt 0)

Yes, you can block it. At least for me. But still i am seeing other irrelevant ads such as florist, buy coca cola and such. And i think there will be more of this.

So IMO, you wont be able to block all of them unless the targetting gets better by itself. Therefore leave, the RON ads there. I guess it pays more than buy coca cola.

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