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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
No Charities in Yahoo Network?
Bummed_Out




msg:1576414
 8:30 pm on Nov 5, 2005 (gmt 0)

Recently, I signed up for the Yahoo beta publishing network. However, I noticed that they did not accept religious or charity web sites! I almost fell off my chair. How could this be so? It seems that they'd be losing a giant chunk of revenue AND alienating a sector of the public that is doing (the most?) good.

Your thoughts?

Bummed_Out

 

jahfingers




msg:1576415
 8:14 am on Nov 6, 2005 (gmt 0)

What type of charity/religious site are you talking about. What do you advertise for on a charity/religious site, possibly no advertisers in overture?

TruePaige




msg:1576416
 7:59 pm on Nov 6, 2005 (gmt 0)

Sounds like a hard topic to peg, and many companies might want to avoid sensitive topics, especially those who do RON ads, like Vonage.

Dyre




msg:1576417
 4:07 pm on Nov 12, 2005 (gmt 0)

I ran into this problem with Google. The reason behind it is they don't want members just clicking on Ads just to raise money for the charity and therefore raising advertisers costs without raising advertisers traffic.

Jenstar




msg:1576418
 8:28 pm on Nov 12, 2005 (gmt 0)

It is still in beta, so they may be loosening up some of the requirements when it leaves beta.

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