|I can't wait to see some better targeting |
Don't hold your breath!!!!!!
Targeting is brutal.
Still have yet to see a single click on these after a few days.
Even though I was approved for beta, I'm kind of glad I haven't switched any of my ads yet - prefer to wait until the 'bugs' are fixed (including this one)... post-beta I'll try.
I hope they improve soon.
NL, did you put it on dynamic content?
Two no-nos, which the support person told me about, is multiple ad units and dynamic content. They are not yet ready for that.
Could you explain what they meant about not being ready for multiple ad units
Someone needs to defend YPN here, I guess. I'll do it...
I've been very happy with YPN. Ad targeting was dicey at first (late August), but two months later it's usually spot-on for me. If you're careful to switch from AS to YPN only on those pages where you get a low CTR, I've found it to increase that page's revenues substantially.
I now make more from YPN than AS, on about 35% fewer clicks. Can't complain.
I agree - YPN is fantastic - targetting is right on - same as Adsense - and pay out can be much better - in same cases extraordinarily better. I guess it depends on what kind of sites you have.
I'm only commenting on my own results.
Using the "Travel" targeting while waiting for the contextual ads to kick in was probably not a good idea, as since I've taken it off, my main page ad unit continues to show the Travel ads- all 6 of them- interspersed with some kind of phone cards or such- on an outdoors site.
If I ever actually get a click (750 impressions and counting),and this turns out to work, I'll be right in here singing it's praises and offering tips.
Until then, I'll stick with my assesment.
In the meantime, I'm losing money, Yahoo isn't making any and neither are the advertisers on my site.
I told the YPN person that I'm seeing the same ads on multiple units. She told me, Oh Yeah, we don't support multiple ad units yet. While it works, and Ads will show., you're more likely to get ROS ads as well as Repeats. (That was a paraphrase)
That may have changed since then. It's been a week or two since that conversation. I know they keep working on it.
I have yet to see a targeted ad delivered after seven days.
Yes, it is on dynamic content. I'm still running the ads, but for a lot less pageviews. I've cut it down to one in 20 pageviews will show Y ads instead of G/Chitika.
I'm still getting a few clicks, but the targeting is just not there - and the multiple add units not functioning properly yet still holds true I believe.
I see lots of "Vonage" and phone service ads (which is what was displaying initially)
I think they could increase their overall CTR if they left aligned the "Ads by Yahoo!" on their larger ad blocks.
While very much still in beta, the program does show promise. I'm more than willing to continue to run their ads at a loss however; I want to have as many options in this game as possible. If Yahoo! gets better - theres a bit more diversity.
From what they told me it sounds like you'll do much better on static pages (if you have such on your site). For the dynamic, I'd go for Chitika. They have a cool feature where you can see what ad shows for each keyword. Go to Amazon.com and Shopping.com, select the best selling ads for your category and mine them for keywords which you then test in Chitika's keyword tool. That should give you a nice rotation.
Thanks Clark for the info. On my sites i notice sometimes it works and sometimes it dosnt. I like it very much now, and hopefully when targeting gets better Yahoo will be kicking some serious ass.
I'm doing that currently Clark - that is exactly what I do actually. I used to have 2 G ad blocks per article, but the bottom ad block clicks paid substantially less than the top ad block, so I replaced it with Chitika.
When I enter my articles into the SQL database, I go to shopping/amazon and find a product that best suits the page. I put that into the Chitika ad dynamically to mate it with the content - it works surprisingly well.
I've been trying to integrate Adsense/Chitika and Yahoo!, but got tired of keeping it all straight while not getting anything remotely close on my Yahoo! ads, and hence- no clicks at all.
I use Google above topics to guests, and it's turned off for members (much better EPC for me).
As well, the inline banner mod after the first post...with variations of percentages of different ad accounts running-viewable to all.
You can see where it might be easy to confuse it all and end up with Y showing at the same time G is....no thank you.
At least with Chitika, there are no worries, as it's not contextual. ; )
I'll put Y on some dog pages and let them get the targeting worked out in the meantime.
I had it on one small site for 10 days and was not seeing targeted ads, but last night I added a second small site and all of the sudden both sites are better targeted and according to today's estimates I am doing great.
I've noticed that targetting gets thrown off on ALL sites in the account, when I put ypn on a large amount of new pages. It seems to me that adding ypn slowly to small chunks of pages/sites helps targetting across the account.