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Yahoo Publisher Contextual Advertising Network Forum

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Cannot Get Targeted Ads
New Publisher - 5 days

 12:32 am on Oct 25, 2005 (gmt 0)

I have been publishing YPN ads on my home page only for five days. I have yet to see any ads that are remotely close to my content (I'm getting mortgage and phone ads on a engineering site). I tried the Ad targeting feature and got rental car ads for the UK and Costa Rica.

I have emailed support, they responded with a almost generic reply indicating that they are testing various technologies.

I just talked to a person, and they where not very helpfull, however they where polite.

How long does it normally take for them to get it together?



 1:08 am on Oct 25, 2005 (gmt 0)

Depends. They are still in BETA, so you never know. YPN hasn't even been in BETA for too long. However, I have noticed that my site is getting a lot better ads since about Friday (I've been a member since around September 27th).

Ad targetting helped out a little and they say wait 3-4 days at least before that takes full effect (well.. that's what I was told).

You get this sort of stuff happening with BETA products. It's not perfect, if it was it wouldn't be in BETA.


 1:24 am on Oct 25, 2005 (gmt 0)

I have been getting better results by NOT selecting one of there "target categories"...

I have been beta testing for about a week. Each day targeting gets a little better, though I am still receiving a number of way off target ads as well (lots of phone ads here too).


 2:43 pm on Oct 26, 2005 (gmt 0)

After six days, still no on-target ads. I am sure glad I did not turn them loose on my whole site.


 8:15 pm on Oct 26, 2005 (gmt 0)

use the targeting ad option they have, not just one for the entire site, but different for each page. That way you can get more diverse ads.


 4:49 am on Oct 31, 2005 (gmt 0)

I'm having the same problem and then some. I call my forums "message boards" and I have a forum called "photo albums". 99% of my ads are for products that have to do with boards and "photo albums"... very irrelevant. I hope Yahoo! gets a keyword feature where you can turn certain keywords off and on. I think this would save the advertisers some money too on CPM. Right now I'd like to disable the keywords "boards" and "photo albums"...


 7:42 am on Oct 31, 2005 (gmt 0)

What they really need is to get some advertisers.

Then you could show ads to the world instead of just the USA.


 5:27 pm on Nov 2, 2005 (gmt 0)

Ann, Overture has a wide variety of advertisers. The problem is not the selection. As for showing Ads to places outside the USA... I doubt Yahoo! would want to do that at the moment when publishers are limited to within the United States.


 7:49 pm on Nov 2, 2005 (gmt 0)

Ann Yhaoo and Google are the 2 biggest in the game. Yahoo has more than enough ads for every topic. The proble, is they are still working on the targeting system they have. I notice sometimes its working great and then you look again and the targeting sucks. Anybody else notice this?


 8:00 pm on Nov 2, 2005 (gmt 0)

frankybme, I've definately seen this across my domain. Sometimes there's even a huge difference between the ads currently shown and when pressing 'refresh'; suddenly the targetting gets better.

The targetting does seem to be better than what it was a few weeks ago, however improvement must still be made.


 10:28 pm on Nov 2, 2005 (gmt 0)

I have placed YPN ads on a very keyword rich page. With that, I am seeing the same as garyr_h on targeting (good ads most of the time, somtimes better with a page refreash). Complex pages, which the subject or content is not brutally obvious to Yh, you will only get the generic ads.


 10:31 pm on Nov 7, 2005 (gmt 0)

It's incredibly hard to believe that overture/yahoo pioneered any of this contextual ad technology because it sure doesn't show.

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