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Yahoo Publisher Contextual Advertising Network Forum

  posting off  
Earnings decrease
for the last 5 days
mikey158




msg:1573972
 7:53 pm on Oct 16, 2005 (gmt 0)

seems like the targeted ads are not paying as much resulting in much lower earnings for me.

Anyone else seen this?

 

SamOwen




msg:1573973
 8:06 pm on Oct 16, 2005 (gmt 0)

It's not only the targeted ads. I see a huge decrease in earnings in targeted and non-targeted ads.

mikey158




msg:1573974
 10:28 pm on Oct 16, 2005 (gmt 0)

Interesting.. when did you notice this start happening?

sailorjwd




msg:1573975
 1:23 am on Oct 17, 2005 (gmt 0)

me sees the same thing.

I've been moving over a few pages at a time and seems like first day EPC is huge. Then starts trailing off

SamOwen




msg:1573976
 3:40 am on Oct 17, 2005 (gmt 0)

That's what happened to me. The first day's earnings were impressive and now I'm down to $0.27 CPM and about $0.20 a click!

Erku




msg:1573977
 10:49 am on Oct 17, 2005 (gmt 0)

Well,

This is not a good news for YPN if the rumor goes that YPN earnings start decreasing what is going to entice people to switch from Adsense to YPN?

I actually came here to ask if the targeting has improved, but instead read that that the eargnings dicrease.

I was going to switch back to YPN on certain categories but now I guess I have to wait for more info from you guys.

thanks.

Dave_B




msg:1573978
 1:13 pm on Oct 17, 2005 (gmt 0)

I am not seeing a decrease, in fact the weekends revenues were the highest for any weekend in the last 6 1/2 years.

Erku




msg:1573979
 2:09 pm on Oct 17, 2005 (gmt 0)

Would you guys say that the Targeting has improved?

newguy1




msg:1573980
 5:03 pm on Oct 17, 2005 (gmt 0)

On one of my sites the targetting has not changed, on three others the ads are more consistent (they were accurate before but not for every page load).

I am getting around 1/10th per click of what I was at before, eCPM has not drastically changed.

I noticed this three or four days ago.

morpheus83




msg:1573981
 6:18 pm on Oct 17, 2005 (gmt 0)

Smart pricing hits YPN :-)

Rodney




msg:1573982
 9:07 pm on Oct 17, 2005 (gmt 0)

my EPC seems to have increased or stayed the same, so I don't think it's a universal trend.

targeting seems to be getting slightly better each day.

Swebbie




msg:1573983
 1:02 am on Oct 18, 2005 (gmt 0)

targeting seems to be getting slightly better each day.

I'm seeing better targeting too, and EPC has been remarkably consistent since I joined YPN in early Sept. AdSense, on the other hand, has dropped the ball (at least on my sites). Their targeting has sucked this entire month, and my CTR and earnings reflect it. I'm considering a move of some 6,000 pages from AS to YPN. Gonna give it a bit more time to see if AS shakes out their targeting bug.

Overall, I'm very happy with YPN! Their EPC blows AdSense's away. The only negative (and it's to be expected with a new service) is hit-or-miss targeting and low ad inventory. Once Yahoo! gets those areas squared away, and assuming EPC doesn't tank (big assumption, I know), I'll run from AdSense like a looter from the cops after a hurricane. :-)

SamOwen




msg:1573984
 1:53 am on Oct 18, 2005 (gmt 0)

Man, I don't know what the problem is then. Maybe I should unblock vonage and comcast ads.

Dave_B




msg:1573985
 3:32 am on Oct 18, 2005 (gmt 0)

I spoke too soon on my record breaking weekend, today was another record breaker. Over 6 years on the net, this weekend was my best ever, today my worst ever.

Erku




msg:1573986
 2:24 pm on Oct 18, 2005 (gmt 0)

I would give YPN more pages if I saw them giving Link Unites. Link units are so great. In my pages I am using Adsense, but with Link Unites.

If I shift them to YPN I have to move the link units away, which I don't want to do since they bring revs. But if YPN gave link units too, I could make the change more easily.

Thanks a lot.

Swebbie




msg:1573987
 4:27 pm on Oct 18, 2005 (gmt 0)

If I shift them to YPN I have to move the link units away, which I don't want to do since they bring revs.

I'm as sure as anyone can be who doesn't work for Yahoo! that they will offer something comparable to link units at some point. They're going to do everything they can to take publishers away from Google, and that will mean mimicking the various ad types that AdSense offers.

I've been testing YPN thoroughly with close tracking, and my advice is to closely analyze your pages running AdSense now to find those that are performing poorly. Move all the pages that get low CTR and low EPC to YPN. Seriously, EVERY page on my sites that I've followed that pattern with are doing a LOT better with YPN. That's several hundred pages across many different industries. It's 100% foolproof (at least so far).

SamOwen




msg:1573988
 6:09 pm on Oct 18, 2005 (gmt 0)

Yesterday my stats were about the same as my day 1 stats but my earnings were only 50 cents?!?

pflyers




msg:1573989
 4:19 am on Oct 25, 2005 (gmt 0)

Mine were doing really well but all of a sudden they tanked, just like they we're smart priced. Coupled with low ctr's and now low epc there's not a whole lot of reason to stick with this. I'll probably move most of my high traffic pages back to AS soon.

newguy1




msg:1573990
 5:33 am on Oct 25, 2005 (gmt 0)

My AVG CPC is over 3x what is was 3 weeks ago and my best CPC is 5x, it has been this way for the past 7 days. I just started a new site so I think I found a HIGH paying niche, it's hard to say since the site is new but things look good.

sailorjwd




msg:1573991
 10:10 am on Oct 25, 2005 (gmt 0)

Now I know why they aren't showing 15 minute stats.

I just saw my revs for Monday and they are 1/2 of what has been normal for 3 weeks - 1st time they have been below Adsense earnings for same pages.

Jesse_Smith




msg:1573992
 1:24 pm on Oct 25, 2005 (gmt 0)

The last two days have been in da dumps. The so-called improvements they did Saturday were more like cummy down-grades.

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