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Yahoo Publisher Contextual Advertising Network Forum

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They're starting to hook me
Buzliteyear

10+ Year Member



 
Msg#: 134 posted 2:33 am on Oct 6, 2005 (gmt 0)

The EPC for Yahoo is much higher than AdSense. Yes the CTR is lower, but the higher EPC more than compensates.

So far, I've only put Yahoo on pages where I had nothing. I've done well with AdSense, and in a way I feel bad, but I'm considering replacing AdSense ads with YPN ads.

With G! I'm about consistently 30% of the way to the UPS club. AdSense paid for my wedding, helped with other things and has allowed me to purchase extra things for my site.

My only complaint is Smart Pricing which still haunts many of my pages.

Am I the only one who feels a bit guilty like a traitor?

 

Swebbie

5+ Year Member



 
Msg#: 134 posted 2:58 am on Oct 6, 2005 (gmt 0)

Hey Buz,

No way man! Do NOT feel guilty. This is a business, and you have to do what puts the most food on your table. I agree 100% with what you posted and have experienced precisely the same stats. In fact, I think you are me and "we" have finally gone insane. I knew all these hours staring at a 19-inch box would make me a blithering idiot.

surfer67

10+ Year Member



 
Msg#: 134 posted 1:00 pm on Oct 6, 2005 (gmt 0)

I'd suggest that you at least keep Adsense on a few pages. If you remove them completely you will be banned from the network and that's not what you want. You're better off keeping all your options open just in case.

Surfer

Alternative Future

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 134 posted 1:05 pm on Oct 6, 2005 (gmt 0)

>>If you remove them completely you will be banned from the network

Can I ask where you saw this information at?

Thanks,

-Gs

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 134 posted 10:05 pm on Oct 6, 2005 (gmt 0)

I must admit I had a twing of guilt this morning when I moved 1/2 of my money making pages to ypn.

I must be a sucker and a sap. After all the crud G has put me through this year. I have actually spent a few sleepless nights over the search results upheaval this year. (G still has dup content pages cached that have not existed for 10 months!)

Then consider the MANY hours I've spent attempting to communicate with them via email - never knowing if I'll ever get an appropriate response (usually not).

Rodney

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 134 posted 10:45 pm on Oct 6, 2005 (gmt 0)

I might consider moving more ads to Yahoo if the targeting was even *close*.

The EPC is definitely higher (something that I'm guessing will change soon, as Yahoo realizes the same thing that Google did when they had to answer to advertisers).

surfer67

10+ Year Member



 
Msg#: 134 posted 11:12 pm on Oct 6, 2005 (gmt 0)

Alternative future, clause 6 of the Adsense terms states,

"Google reserves the right to terminate without notice any account that has not generated a sufficient number of valid clicks on or valid impressions of Ads (as measured by Google) for a period of two (2) months or more."

Surfer

Swebbie

5+ Year Member



 
Msg#: 134 posted 5:05 pm on Oct 7, 2005 (gmt 0)

The EPC is definitely higher (something that I'm guessing will change soon, as Yahoo realizes the same thing that Google did when they had to answer to advertisers).

That assumes that the higher EPC that YPN publishers are getting is due to Yahoo! charging higher rates to publishers. I think it's more likely that Yahoo! is taking a much smaller cut in these early days, which is smart since their goal is to woo publishers away from Google. Once YPN's ad inventory and targeting improves and can compete with AS quality, the real fun will start. I can't wait. I love YPN so far... the lower CTR and poorer ad targeting has been outweighed, in my particular case, by the much higher EPC.

Rodney

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 134 posted 11:57 pm on Oct 7, 2005 (gmt 0)

That assumes that the higher EPC that YPN publishers are getting is due to Yahoo! charging higher rates to publishers.

I don't see that at all. Whether Yahoo is giving a bigger cut or not, as soon as Yahoo implements something akin to SmartPricing, the high EPC will be gone.

I don't think advertisers will want to be paying the same amount for all content network sites that aren't converting for them. It's only a matter of time until the advertisers speak up.

So even if Yahoo is taking a smaller cut (which we have no evidence of), the cut of the pie will be even smaller when the value of the click is decreased based on some type of judging of the value of that click.

which is smart since their goal is to woo publishers away from Google.

I don't see that as Yahoo's goal at all, since they have a very limited beta with very poor targeting. If they wanted to woo publishers away, they would have stronger targeting and a much bigger marketing push showing what sets them apart from Adsense.

Once YPN's ad inventory and targeting improves and can compete with AS quality, the real fun will start.

I think once both programs have equal implementations (including some type of valuation for advertisers and equal payment methods), then it will be interesting to see how the 2 compare.

Swebbie

5+ Year Member



 
Msg#: 134 posted 12:24 am on Oct 8, 2005 (gmt 0)

If they (YPN) wanted to woo publishers away, they would have stronger targeting and a much bigger marketing push showing what sets them apart from Adsense.

Obviously while it's in BETA they aren't going to advertise it. The point of BETA is to work out as many bugs as possible BEFORE they advertise. The targeting is getting better (from what I can see across my sites), which is resulting in increasing CTR. Couple that with much higher EPC vs. Google and they have a fighting chance once out of BETA to make a serious dent in AdSense's network. It makes good business sense when you're unrolling a competitive product against the 'big dog' to make the terms enticing to the franchisees (that's us). They clearly do want to lure away AdSense publishers. If you ran the business, you'd get fired if you didn't have that as part of the plan.

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