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Smart Pricing?
Buzliteyear




msg:1576704
 2:57 am on Sep 29, 2005 (gmt 0)

Any evidence that Y! uses a payment system similar to AdSense Smart Pricing, or is it just market value?

Thanks.

 

ownerrim




msg:1576705
 1:03 pm on Sep 29, 2005 (gmt 0)

I have no idea, but my hope is that they are screening publisher sites carefully enough so that "smart pricing" shouldn't seem necessary. Adsense, by comparison, lets in everything and anything, hence the great need for smart pricing. Personally, I don't think that adsense's version of smart pricing is completely about conversion, as they claim and as most publishers believe. I think adsense smart pricing is a way to counterbalance the fact that adsense has a very low threshold for admission to the program.

Jenstar




msg:1576706
 4:45 pm on Sep 29, 2005 (gmt 0)

If there is, they haven't publicly acknowledged it.

beren




msg:1576707
 10:22 pm on Sep 29, 2005 (gmt 0)

AdSense Smart Pricing, or is it just market value?

Why is smart pricing not "market value"?

Buzliteyear




msg:1576708
 4:19 am on Sep 30, 2005 (gmt 0)

Market value means allowing the advertisers to set the cost of the click by how much they are willing to bid. If they are not happy with their conversion, the drop their bids. If ads covert well, they maintain or increase their bids.

Smart pricing is an enigma.

We have little to no idea how it actually works, what percentage is taken off, if there are different percentages based on converstion rates and how to rectify it.

europeforvisitors




msg:1576709
 5:29 am on Oct 14, 2005 (gmt 0)

Market value means allowing the advertisers to set the cost of the click by how much they are willing to bid. If they are not happy with their conversion, the drop their bids. If ads covert well, they maintain or increase their bids.

How many advertisers want to set bids on a site-by-site basis? And of those who don't, how many will pay full retail for clicks that are likely to vary enormously in quality simply because clicks from different types of content (e.g., product reviews vs. forums) are likely to convert at different rates? The usual suggestion ("Have separate bidding for search and for content sites") doesn't make sense because publishers who deliver quality referrals aren't likely to settle for lowest-common-denominator earnings.

hdpt00




msg:1576710
 1:59 pm on Oct 14, 2005 (gmt 0)

How many advertisers want to set bids on a site-by-site basis? And of those who don't, how many will pay full retail for clicks that are likely to vary enormously in quality simply because clicks from different types of content (e.g., product reviews vs. forums) are likely to convert at different rates? The usual suggestion ("Have separate bidding for search and for content sites") doesn't make sense because publishers who deliver quality referrals aren't likely to settle for lowest-common-denominator earnings.

This is ridiculous, plain and simple. What google is doing is creating an unfair marketplace. If publishers can't take the time to install proper tracking on content that is their fault, it isn't hard and someone spending the type of money where smart pricing has a huge cost savings effect can afford it.

As it stands now smart pricing is bougs. Let people decide how much a click is worth, not software. Yes, they may have to deal with some low qualtiy clicks, lower your bids. Big freaking deal. Lamest argument I've ever heard.

Get out bed with google and get with the picture, I'm sick of this crap that it is good for the publisher. Free markets are the most effecient, google knows this so they are obviously hiding something. Let the people decide what they will pay.

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